>

Wii Sports

Other Nintendo

Video Game

14663179

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

The IndustrySoftware Engineering

Industry

Software Engineering became a profession in 1980s with computer

revolution

More powerful accessible and user friendly over the years

From individual programmers to

hundreds of developers

Our MissionGive the world access to productive and

innovative ways to learn and grow

Mission

Target needs in technology

consumerrsquos lives

Grow ideas of how to meet those needs

Create software that turns those ideas into reality

Caleb WilldenAvocologist (Software Engineer)

Team

Sam LarsonAvocologist (Software Engineer)

Talon Crowther Gardener (Business Manager)

Company

Partnership no shareholders

three of us

Small office at 237 N Rexburg ID

Work can be done anywhere using

the internet

Our Products

SlipsMemorize anything and

everything

ScrollsUnravel your thoughts

BluePrintPrint your world

Money to BurnFor those with money to burn

ProductsAndroid and iOS

Slips

Make flashcards with text images

drawings and sound

Recall the information at these

times to maximize long-term memory

recall

At scientificlly engineered times they

appear on your device for review

Memorize anything and everything

Insert content like images sounds or

other files

Use swift smooth menus that other text editors donrsquot

have

Pick up content as cards that can be stacked sorted and interacted with

ScrollsUnravel your thoughts

Connect phone to a 3D printer via

bluetooth or WiFi

Print and enjoyBuy 3D models from online databases

BluePrint

Print your world

Money to Burn

For those with money to burn

Use In-app purchases to buy

fuel to make it bigger

Not very useful so mainly for those who have money to burn

Have a campfire on your device

Our Market

Industry

Estimated

$7652B from apps

in 2017

1034Mapps sold

in Q1 2013Evernote

$45Mper year

Memorization and notetaking essential

for students

Market

Students

Organization in every life

IndividualsBusinesses

Smooth communication

and organization a must for businesses

CompetitionBig Businesses

GoogleApple

MicrosoftEvernote

Already popular Plenty of workers Usually Not

focused on one product

Not based on science

Indie Developers

TurboEditorWriter

SuperMemoAnyMemo

Follow the science Poor quality

interface Poor app design Lack features

AVOCADO Advantages

Full time developers

Science based

High quality with Googlersquos Material Design guidlines

Few apps so more focused

Though few workers with relatively low business experience

Our Strategy

Create apps based on needs with the

focus on interface and effectiveness

Strategy

Publish to the Google Play Store

and Apple App Store

Advertise online and on social networks

and get sponsers

Production PromotionDistribution

Pricing

Sprouted Fully Grown

2 Versions

bull Freebull Basic featuresbull Ad supported

bull $5 per monthbull All featuresbull Ad free

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

Industry

Software Engineering became a profession in 1980s with computer

revolution

More powerful accessible and user friendly over the years

From individual programmers to

hundreds of developers

Our MissionGive the world access to productive and

innovative ways to learn and grow

Mission

Target needs in technology

consumerrsquos lives

Grow ideas of how to meet those needs

Create software that turns those ideas into reality

Caleb WilldenAvocologist (Software Engineer)

Team

Sam LarsonAvocologist (Software Engineer)

Talon Crowther Gardener (Business Manager)

Company

Partnership no shareholders

three of us

Small office at 237 N Rexburg ID

Work can be done anywhere using

the internet

Our Products

SlipsMemorize anything and

everything

ScrollsUnravel your thoughts

BluePrintPrint your world

Money to BurnFor those with money to burn

ProductsAndroid and iOS

Slips

Make flashcards with text images

drawings and sound

Recall the information at these

times to maximize long-term memory

recall

At scientificlly engineered times they

appear on your device for review

Memorize anything and everything

Insert content like images sounds or

other files

Use swift smooth menus that other text editors donrsquot

have

Pick up content as cards that can be stacked sorted and interacted with

ScrollsUnravel your thoughts

Connect phone to a 3D printer via

bluetooth or WiFi

Print and enjoyBuy 3D models from online databases

BluePrint

Print your world

Money to Burn

For those with money to burn

Use In-app purchases to buy

fuel to make it bigger

Not very useful so mainly for those who have money to burn

Have a campfire on your device

Our Market

Industry

Estimated

$7652B from apps

in 2017

1034Mapps sold

in Q1 2013Evernote

$45Mper year

Memorization and notetaking essential

for students

Market

Students

Organization in every life

IndividualsBusinesses

Smooth communication

and organization a must for businesses

CompetitionBig Businesses

GoogleApple

MicrosoftEvernote

Already popular Plenty of workers Usually Not

focused on one product

Not based on science

Indie Developers

TurboEditorWriter

SuperMemoAnyMemo

Follow the science Poor quality

interface Poor app design Lack features

AVOCADO Advantages

Full time developers

Science based

High quality with Googlersquos Material Design guidlines

Few apps so more focused

Though few workers with relatively low business experience

Our Strategy

Create apps based on needs with the

focus on interface and effectiveness

Strategy

Publish to the Google Play Store

and Apple App Store

Advertise online and on social networks

and get sponsers

Production PromotionDistribution

Pricing

Sprouted Fully Grown

2 Versions

bull Freebull Basic featuresbull Ad supported

bull $5 per monthbull All featuresbull Ad free

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

Our MissionGive the world access to productive and

innovative ways to learn and grow

Mission

Target needs in technology

consumerrsquos lives

Grow ideas of how to meet those needs

Create software that turns those ideas into reality

Caleb WilldenAvocologist (Software Engineer)

Team

Sam LarsonAvocologist (Software Engineer)

Talon Crowther Gardener (Business Manager)

Company

Partnership no shareholders

three of us

Small office at 237 N Rexburg ID

Work can be done anywhere using

the internet

Our Products

SlipsMemorize anything and

everything

ScrollsUnravel your thoughts

BluePrintPrint your world

Money to BurnFor those with money to burn

ProductsAndroid and iOS

Slips

Make flashcards with text images

drawings and sound

Recall the information at these

times to maximize long-term memory

recall

At scientificlly engineered times they

appear on your device for review

Memorize anything and everything

Insert content like images sounds or

other files

Use swift smooth menus that other text editors donrsquot

have

Pick up content as cards that can be stacked sorted and interacted with

ScrollsUnravel your thoughts

Connect phone to a 3D printer via

bluetooth or WiFi

Print and enjoyBuy 3D models from online databases

BluePrint

Print your world

Money to Burn

For those with money to burn

Use In-app purchases to buy

fuel to make it bigger

Not very useful so mainly for those who have money to burn

Have a campfire on your device

Our Market

Industry

Estimated

$7652B from apps

in 2017

1034Mapps sold

in Q1 2013Evernote

$45Mper year

Memorization and notetaking essential

for students

Market

Students

Organization in every life

IndividualsBusinesses

Smooth communication

and organization a must for businesses

CompetitionBig Businesses

GoogleApple

MicrosoftEvernote

Already popular Plenty of workers Usually Not

focused on one product

Not based on science

Indie Developers

TurboEditorWriter

SuperMemoAnyMemo

Follow the science Poor quality

interface Poor app design Lack features

AVOCADO Advantages

Full time developers

Science based

High quality with Googlersquos Material Design guidlines

Few apps so more focused

Though few workers with relatively low business experience

Our Strategy

Create apps based on needs with the

focus on interface and effectiveness

Strategy

Publish to the Google Play Store

and Apple App Store

Advertise online and on social networks

and get sponsers

Production PromotionDistribution

Pricing

Sprouted Fully Grown

2 Versions

bull Freebull Basic featuresbull Ad supported

bull $5 per monthbull All featuresbull Ad free

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

Mission

Target needs in technology

consumerrsquos lives

Grow ideas of how to meet those needs

Create software that turns those ideas into reality

Caleb WilldenAvocologist (Software Engineer)

Team

Sam LarsonAvocologist (Software Engineer)

Talon Crowther Gardener (Business Manager)

Company

Partnership no shareholders

three of us

Small office at 237 N Rexburg ID

Work can be done anywhere using

the internet

Our Products

SlipsMemorize anything and

everything

ScrollsUnravel your thoughts

BluePrintPrint your world

Money to BurnFor those with money to burn

ProductsAndroid and iOS

Slips

Make flashcards with text images

drawings and sound

Recall the information at these

times to maximize long-term memory

recall

At scientificlly engineered times they

appear on your device for review

Memorize anything and everything

Insert content like images sounds or

other files

Use swift smooth menus that other text editors donrsquot

have

Pick up content as cards that can be stacked sorted and interacted with

ScrollsUnravel your thoughts

Connect phone to a 3D printer via

bluetooth or WiFi

Print and enjoyBuy 3D models from online databases

BluePrint

Print your world

Money to Burn

For those with money to burn

Use In-app purchases to buy

fuel to make it bigger

Not very useful so mainly for those who have money to burn

Have a campfire on your device

Our Market

Industry

Estimated

$7652B from apps

in 2017

1034Mapps sold

in Q1 2013Evernote

$45Mper year

Memorization and notetaking essential

for students

Market

Students

Organization in every life

IndividualsBusinesses

Smooth communication

and organization a must for businesses

CompetitionBig Businesses

GoogleApple

MicrosoftEvernote

Already popular Plenty of workers Usually Not

focused on one product

Not based on science

Indie Developers

TurboEditorWriter

SuperMemoAnyMemo

Follow the science Poor quality

interface Poor app design Lack features

AVOCADO Advantages

Full time developers

Science based

High quality with Googlersquos Material Design guidlines

Few apps so more focused

Though few workers with relatively low business experience

Our Strategy

Create apps based on needs with the

focus on interface and effectiveness

Strategy

Publish to the Google Play Store

and Apple App Store

Advertise online and on social networks

and get sponsers

Production PromotionDistribution

Pricing

Sprouted Fully Grown

2 Versions

bull Freebull Basic featuresbull Ad supported

bull $5 per monthbull All featuresbull Ad free

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

Caleb WilldenAvocologist (Software Engineer)

Team

Sam LarsonAvocologist (Software Engineer)

Talon Crowther Gardener (Business Manager)

Company

Partnership no shareholders

three of us

Small office at 237 N Rexburg ID

Work can be done anywhere using

the internet

Our Products

SlipsMemorize anything and

everything

ScrollsUnravel your thoughts

BluePrintPrint your world

Money to BurnFor those with money to burn

ProductsAndroid and iOS

Slips

Make flashcards with text images

drawings and sound

Recall the information at these

times to maximize long-term memory

recall

At scientificlly engineered times they

appear on your device for review

Memorize anything and everything

Insert content like images sounds or

other files

Use swift smooth menus that other text editors donrsquot

have

Pick up content as cards that can be stacked sorted and interacted with

ScrollsUnravel your thoughts

Connect phone to a 3D printer via

bluetooth or WiFi

Print and enjoyBuy 3D models from online databases

BluePrint

Print your world

Money to Burn

For those with money to burn

Use In-app purchases to buy

fuel to make it bigger

Not very useful so mainly for those who have money to burn

Have a campfire on your device

Our Market

Industry

Estimated

$7652B from apps

in 2017

1034Mapps sold

in Q1 2013Evernote

$45Mper year

Memorization and notetaking essential

for students

Market

Students

Organization in every life

IndividualsBusinesses

Smooth communication

and organization a must for businesses

CompetitionBig Businesses

GoogleApple

MicrosoftEvernote

Already popular Plenty of workers Usually Not

focused on one product

Not based on science

Indie Developers

TurboEditorWriter

SuperMemoAnyMemo

Follow the science Poor quality

interface Poor app design Lack features

AVOCADO Advantages

Full time developers

Science based

High quality with Googlersquos Material Design guidlines

Few apps so more focused

Though few workers with relatively low business experience

Our Strategy

Create apps based on needs with the

focus on interface and effectiveness

Strategy

Publish to the Google Play Store

and Apple App Store

Advertise online and on social networks

and get sponsers

Production PromotionDistribution

Pricing

Sprouted Fully Grown

2 Versions

bull Freebull Basic featuresbull Ad supported

bull $5 per monthbull All featuresbull Ad free

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

Company

Partnership no shareholders

three of us

Small office at 237 N Rexburg ID

Work can be done anywhere using

the internet

Our Products

SlipsMemorize anything and

everything

ScrollsUnravel your thoughts

BluePrintPrint your world

Money to BurnFor those with money to burn

ProductsAndroid and iOS

Slips

Make flashcards with text images

drawings and sound

Recall the information at these

times to maximize long-term memory

recall

At scientificlly engineered times they

appear on your device for review

Memorize anything and everything

Insert content like images sounds or

other files

Use swift smooth menus that other text editors donrsquot

have

Pick up content as cards that can be stacked sorted and interacted with

ScrollsUnravel your thoughts

Connect phone to a 3D printer via

bluetooth or WiFi

Print and enjoyBuy 3D models from online databases

BluePrint

Print your world

Money to Burn

For those with money to burn

Use In-app purchases to buy

fuel to make it bigger

Not very useful so mainly for those who have money to burn

Have a campfire on your device

Our Market

Industry

Estimated

$7652B from apps

in 2017

1034Mapps sold

in Q1 2013Evernote

$45Mper year

Memorization and notetaking essential

for students

Market

Students

Organization in every life

IndividualsBusinesses

Smooth communication

and organization a must for businesses

CompetitionBig Businesses

GoogleApple

MicrosoftEvernote

Already popular Plenty of workers Usually Not

focused on one product

Not based on science

Indie Developers

TurboEditorWriter

SuperMemoAnyMemo

Follow the science Poor quality

interface Poor app design Lack features

AVOCADO Advantages

Full time developers

Science based

High quality with Googlersquos Material Design guidlines

Few apps so more focused

Though few workers with relatively low business experience

Our Strategy

Create apps based on needs with the

focus on interface and effectiveness

Strategy

Publish to the Google Play Store

and Apple App Store

Advertise online and on social networks

and get sponsers

Production PromotionDistribution

Pricing

Sprouted Fully Grown

2 Versions

bull Freebull Basic featuresbull Ad supported

bull $5 per monthbull All featuresbull Ad free

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

Our Products

SlipsMemorize anything and

everything

ScrollsUnravel your thoughts

BluePrintPrint your world

Money to BurnFor those with money to burn

ProductsAndroid and iOS

Slips

Make flashcards with text images

drawings and sound

Recall the information at these

times to maximize long-term memory

recall

At scientificlly engineered times they

appear on your device for review

Memorize anything and everything

Insert content like images sounds or

other files

Use swift smooth menus that other text editors donrsquot

have

Pick up content as cards that can be stacked sorted and interacted with

ScrollsUnravel your thoughts

Connect phone to a 3D printer via

bluetooth or WiFi

Print and enjoyBuy 3D models from online databases

BluePrint

Print your world

Money to Burn

For those with money to burn

Use In-app purchases to buy

fuel to make it bigger

Not very useful so mainly for those who have money to burn

Have a campfire on your device

Our Market

Industry

Estimated

$7652B from apps

in 2017

1034Mapps sold

in Q1 2013Evernote

$45Mper year

Memorization and notetaking essential

for students

Market

Students

Organization in every life

IndividualsBusinesses

Smooth communication

and organization a must for businesses

CompetitionBig Businesses

GoogleApple

MicrosoftEvernote

Already popular Plenty of workers Usually Not

focused on one product

Not based on science

Indie Developers

TurboEditorWriter

SuperMemoAnyMemo

Follow the science Poor quality

interface Poor app design Lack features

AVOCADO Advantages

Full time developers

Science based

High quality with Googlersquos Material Design guidlines

Few apps so more focused

Though few workers with relatively low business experience

Our Strategy

Create apps based on needs with the

focus on interface and effectiveness

Strategy

Publish to the Google Play Store

and Apple App Store

Advertise online and on social networks

and get sponsers

Production PromotionDistribution

Pricing

Sprouted Fully Grown

2 Versions

bull Freebull Basic featuresbull Ad supported

bull $5 per monthbull All featuresbull Ad free

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

SlipsMemorize anything and

everything

ScrollsUnravel your thoughts

BluePrintPrint your world

Money to BurnFor those with money to burn

ProductsAndroid and iOS

Slips

Make flashcards with text images

drawings and sound

Recall the information at these

times to maximize long-term memory

recall

At scientificlly engineered times they

appear on your device for review

Memorize anything and everything

Insert content like images sounds or

other files

Use swift smooth menus that other text editors donrsquot

have

Pick up content as cards that can be stacked sorted and interacted with

ScrollsUnravel your thoughts

Connect phone to a 3D printer via

bluetooth or WiFi

Print and enjoyBuy 3D models from online databases

BluePrint

Print your world

Money to Burn

For those with money to burn

Use In-app purchases to buy

fuel to make it bigger

Not very useful so mainly for those who have money to burn

Have a campfire on your device

Our Market

Industry

Estimated

$7652B from apps

in 2017

1034Mapps sold

in Q1 2013Evernote

$45Mper year

Memorization and notetaking essential

for students

Market

Students

Organization in every life

IndividualsBusinesses

Smooth communication

and organization a must for businesses

CompetitionBig Businesses

GoogleApple

MicrosoftEvernote

Already popular Plenty of workers Usually Not

focused on one product

Not based on science

Indie Developers

TurboEditorWriter

SuperMemoAnyMemo

Follow the science Poor quality

interface Poor app design Lack features

AVOCADO Advantages

Full time developers

Science based

High quality with Googlersquos Material Design guidlines

Few apps so more focused

Though few workers with relatively low business experience

Our Strategy

Create apps based on needs with the

focus on interface and effectiveness

Strategy

Publish to the Google Play Store

and Apple App Store

Advertise online and on social networks

and get sponsers

Production PromotionDistribution

Pricing

Sprouted Fully Grown

2 Versions

bull Freebull Basic featuresbull Ad supported

bull $5 per monthbull All featuresbull Ad free

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

Slips

Make flashcards with text images

drawings and sound

Recall the information at these

times to maximize long-term memory

recall

At scientificlly engineered times they

appear on your device for review

Memorize anything and everything

Insert content like images sounds or

other files

Use swift smooth menus that other text editors donrsquot

have

Pick up content as cards that can be stacked sorted and interacted with

ScrollsUnravel your thoughts

Connect phone to a 3D printer via

bluetooth or WiFi

Print and enjoyBuy 3D models from online databases

BluePrint

Print your world

Money to Burn

For those with money to burn

Use In-app purchases to buy

fuel to make it bigger

Not very useful so mainly for those who have money to burn

Have a campfire on your device

Our Market

Industry

Estimated

$7652B from apps

in 2017

1034Mapps sold

in Q1 2013Evernote

$45Mper year

Memorization and notetaking essential

for students

Market

Students

Organization in every life

IndividualsBusinesses

Smooth communication

and organization a must for businesses

CompetitionBig Businesses

GoogleApple

MicrosoftEvernote

Already popular Plenty of workers Usually Not

focused on one product

Not based on science

Indie Developers

TurboEditorWriter

SuperMemoAnyMemo

Follow the science Poor quality

interface Poor app design Lack features

AVOCADO Advantages

Full time developers

Science based

High quality with Googlersquos Material Design guidlines

Few apps so more focused

Though few workers with relatively low business experience

Our Strategy

Create apps based on needs with the

focus on interface and effectiveness

Strategy

Publish to the Google Play Store

and Apple App Store

Advertise online and on social networks

and get sponsers

Production PromotionDistribution

Pricing

Sprouted Fully Grown

2 Versions

bull Freebull Basic featuresbull Ad supported

bull $5 per monthbull All featuresbull Ad free

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

Insert content like images sounds or

other files

Use swift smooth menus that other text editors donrsquot

have

Pick up content as cards that can be stacked sorted and interacted with

ScrollsUnravel your thoughts

Connect phone to a 3D printer via

bluetooth or WiFi

Print and enjoyBuy 3D models from online databases

BluePrint

Print your world

Money to Burn

For those with money to burn

Use In-app purchases to buy

fuel to make it bigger

Not very useful so mainly for those who have money to burn

Have a campfire on your device

Our Market

Industry

Estimated

$7652B from apps

in 2017

1034Mapps sold

in Q1 2013Evernote

$45Mper year

Memorization and notetaking essential

for students

Market

Students

Organization in every life

IndividualsBusinesses

Smooth communication

and organization a must for businesses

CompetitionBig Businesses

GoogleApple

MicrosoftEvernote

Already popular Plenty of workers Usually Not

focused on one product

Not based on science

Indie Developers

TurboEditorWriter

SuperMemoAnyMemo

Follow the science Poor quality

interface Poor app design Lack features

AVOCADO Advantages

Full time developers

Science based

High quality with Googlersquos Material Design guidlines

Few apps so more focused

Though few workers with relatively low business experience

Our Strategy

Create apps based on needs with the

focus on interface and effectiveness

Strategy

Publish to the Google Play Store

and Apple App Store

Advertise online and on social networks

and get sponsers

Production PromotionDistribution

Pricing

Sprouted Fully Grown

2 Versions

bull Freebull Basic featuresbull Ad supported

bull $5 per monthbull All featuresbull Ad free

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

Connect phone to a 3D printer via

bluetooth or WiFi

Print and enjoyBuy 3D models from online databases

BluePrint

Print your world

Money to Burn

For those with money to burn

Use In-app purchases to buy

fuel to make it bigger

Not very useful so mainly for those who have money to burn

Have a campfire on your device

Our Market

Industry

Estimated

$7652B from apps

in 2017

1034Mapps sold

in Q1 2013Evernote

$45Mper year

Memorization and notetaking essential

for students

Market

Students

Organization in every life

IndividualsBusinesses

Smooth communication

and organization a must for businesses

CompetitionBig Businesses

GoogleApple

MicrosoftEvernote

Already popular Plenty of workers Usually Not

focused on one product

Not based on science

Indie Developers

TurboEditorWriter

SuperMemoAnyMemo

Follow the science Poor quality

interface Poor app design Lack features

AVOCADO Advantages

Full time developers

Science based

High quality with Googlersquos Material Design guidlines

Few apps so more focused

Though few workers with relatively low business experience

Our Strategy

Create apps based on needs with the

focus on interface and effectiveness

Strategy

Publish to the Google Play Store

and Apple App Store

Advertise online and on social networks

and get sponsers

Production PromotionDistribution

Pricing

Sprouted Fully Grown

2 Versions

bull Freebull Basic featuresbull Ad supported

bull $5 per monthbull All featuresbull Ad free

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

Money to Burn

For those with money to burn

Use In-app purchases to buy

fuel to make it bigger

Not very useful so mainly for those who have money to burn

Have a campfire on your device

Our Market

Industry

Estimated

$7652B from apps

in 2017

1034Mapps sold

in Q1 2013Evernote

$45Mper year

Memorization and notetaking essential

for students

Market

Students

Organization in every life

IndividualsBusinesses

Smooth communication

and organization a must for businesses

CompetitionBig Businesses

GoogleApple

MicrosoftEvernote

Already popular Plenty of workers Usually Not

focused on one product

Not based on science

Indie Developers

TurboEditorWriter

SuperMemoAnyMemo

Follow the science Poor quality

interface Poor app design Lack features

AVOCADO Advantages

Full time developers

Science based

High quality with Googlersquos Material Design guidlines

Few apps so more focused

Though few workers with relatively low business experience

Our Strategy

Create apps based on needs with the

focus on interface and effectiveness

Strategy

Publish to the Google Play Store

and Apple App Store

Advertise online and on social networks

and get sponsers

Production PromotionDistribution

Pricing

Sprouted Fully Grown

2 Versions

bull Freebull Basic featuresbull Ad supported

bull $5 per monthbull All featuresbull Ad free

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

Our Market

Industry

Estimated

$7652B from apps

in 2017

1034Mapps sold

in Q1 2013Evernote

$45Mper year

Memorization and notetaking essential

for students

Market

Students

Organization in every life

IndividualsBusinesses

Smooth communication

and organization a must for businesses

CompetitionBig Businesses

GoogleApple

MicrosoftEvernote

Already popular Plenty of workers Usually Not

focused on one product

Not based on science

Indie Developers

TurboEditorWriter

SuperMemoAnyMemo

Follow the science Poor quality

interface Poor app design Lack features

AVOCADO Advantages

Full time developers

Science based

High quality with Googlersquos Material Design guidlines

Few apps so more focused

Though few workers with relatively low business experience

Our Strategy

Create apps based on needs with the

focus on interface and effectiveness

Strategy

Publish to the Google Play Store

and Apple App Store

Advertise online and on social networks

and get sponsers

Production PromotionDistribution

Pricing

Sprouted Fully Grown

2 Versions

bull Freebull Basic featuresbull Ad supported

bull $5 per monthbull All featuresbull Ad free

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

Industry

Estimated

$7652B from apps

in 2017

1034Mapps sold

in Q1 2013Evernote

$45Mper year

Memorization and notetaking essential

for students

Market

Students

Organization in every life

IndividualsBusinesses

Smooth communication

and organization a must for businesses

CompetitionBig Businesses

GoogleApple

MicrosoftEvernote

Already popular Plenty of workers Usually Not

focused on one product

Not based on science

Indie Developers

TurboEditorWriter

SuperMemoAnyMemo

Follow the science Poor quality

interface Poor app design Lack features

AVOCADO Advantages

Full time developers

Science based

High quality with Googlersquos Material Design guidlines

Few apps so more focused

Though few workers with relatively low business experience

Our Strategy

Create apps based on needs with the

focus on interface and effectiveness

Strategy

Publish to the Google Play Store

and Apple App Store

Advertise online and on social networks

and get sponsers

Production PromotionDistribution

Pricing

Sprouted Fully Grown

2 Versions

bull Freebull Basic featuresbull Ad supported

bull $5 per monthbull All featuresbull Ad free

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

Memorization and notetaking essential

for students

Market

Students

Organization in every life

IndividualsBusinesses

Smooth communication

and organization a must for businesses

CompetitionBig Businesses

GoogleApple

MicrosoftEvernote

Already popular Plenty of workers Usually Not

focused on one product

Not based on science

Indie Developers

TurboEditorWriter

SuperMemoAnyMemo

Follow the science Poor quality

interface Poor app design Lack features

AVOCADO Advantages

Full time developers

Science based

High quality with Googlersquos Material Design guidlines

Few apps so more focused

Though few workers with relatively low business experience

Our Strategy

Create apps based on needs with the

focus on interface and effectiveness

Strategy

Publish to the Google Play Store

and Apple App Store

Advertise online and on social networks

and get sponsers

Production PromotionDistribution

Pricing

Sprouted Fully Grown

2 Versions

bull Freebull Basic featuresbull Ad supported

bull $5 per monthbull All featuresbull Ad free

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

CompetitionBig Businesses

GoogleApple

MicrosoftEvernote

Already popular Plenty of workers Usually Not

focused on one product

Not based on science

Indie Developers

TurboEditorWriter

SuperMemoAnyMemo

Follow the science Poor quality

interface Poor app design Lack features

AVOCADO Advantages

Full time developers

Science based

High quality with Googlersquos Material Design guidlines

Few apps so more focused

Though few workers with relatively low business experience

Our Strategy

Create apps based on needs with the

focus on interface and effectiveness

Strategy

Publish to the Google Play Store

and Apple App Store

Advertise online and on social networks

and get sponsers

Production PromotionDistribution

Pricing

Sprouted Fully Grown

2 Versions

bull Freebull Basic featuresbull Ad supported

bull $5 per monthbull All featuresbull Ad free

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

Our Strategy

Create apps based on needs with the

focus on interface and effectiveness

Strategy

Publish to the Google Play Store

and Apple App Store

Advertise online and on social networks

and get sponsers

Production PromotionDistribution

Pricing

Sprouted Fully Grown

2 Versions

bull Freebull Basic featuresbull Ad supported

bull $5 per monthbull All featuresbull Ad free

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

Create apps based on needs with the

focus on interface and effectiveness

Strategy

Publish to the Google Play Store

and Apple App Store

Advertise online and on social networks

and get sponsers

Production PromotionDistribution

Pricing

Sprouted Fully Grown

2 Versions

bull Freebull Basic featuresbull Ad supported

bull $5 per monthbull All featuresbull Ad free

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

Pricing

Sprouted Fully Grown

2 Versions

bull Freebull Basic featuresbull Ad supported

bull $5 per monthbull All featuresbull Ad free

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

New apps automatically

advertised in the Google Play Store and

Apple App Store

Good products mean good sales

Promotion

Social media and Google Adwords to get our name

out there

Word of Mouth DistributorsOnline Advertising

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

Sales Forcast

Similar market as Evernote Based on their sales

=$143

Average Anual Profit

per User

2YearsOf 11M users

11MUsers

After 3 years

x$3146

MGross Revenue

Over 5 years

x

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

Finances

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

CostsOver 5 Years

Equipment and Tech ― $2400

Rent ― $237000

Salaries ― $275000

Web Hosting and Ads ― $83200

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

We are looking to raise for 5 years of secure runway

Funding

$600000

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

Strengths Threats OpportunitiesWeaknesses

Recap

$600000 $31460000

Profitable ideas Few of us PlentifulBig Business

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther

AvocadoWhere Excellence is Grown

Caleb Willden Sam Larson Talon Crowther