Business Plan for Restaurant and Resort

This Business Plan for a Restaurant and Resort allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.

1

Confidentiality Agreement

The unders y [Company]in this business pla without the express written perm

It is acknow iness plan is in all respects con lic domain through other means se serious harm or damage to [C

Upon reques me].

__________ Signature

__________ Name (typed

__________ Date

This is a business plan. It does not imply an offering of securities.

2

Table of Contents

1.0 Executive Summary ............................................................................................................. 1 Chart: Highlights .................................................................................................................. 1

1.1 Objectives ......................................................................................................................... 1 1.2 Mission ............................................................................................................................. 1 1.3 Keys to Success ............................................................................................................... 2

2.0 Company Summary .............................................................................................................. 2 2.1 Comp O i ............................ 2 2.2 Comp ............................ 2

Table: P ............................ 3 Chart: P ............................ 4

3.0 Products ............................ 4 4.0 Market A ............................ 4

4.1 Marke ............................ 5 Table: M ............................ 5 Chart: M ............................ 5

4.2 Target ............................ 6 4.3 Servic ............................ 6

4.3.1 Co ............................ 7 5.0 Strategy ............................ 7

5.1 SWOT ............................ 7 5.1.1 St ............................ 7 5.1.2 W ............................ 7 5.1.3 Op ............................ 8 5.1.4 Th ............................ 8

5.2 Comp ............................ 8 5.3 Marke ............................ 8 5.4 Sales ............................ 8

5.4.1 Sa ............................ 9 Table ............................ 9 Chart .......................... 10 Chart .......................... 10

5.5 Milesto .......................... 11 Table: M .......................... 11 Chart: M .......................... 12

6.0 Managem .......................... 12 6.1 Person .......................... 12

Table: P .......................... 12

Page 1

Table of Contents

7.0 Financial Plan ..................................................................................................................... 13

7.1 Important Assumptions ................................................................................................... 13 Table: General Assumptions ............................................................................................. 13

7.2 Break-even Analysis ....................................................................................................... 13 Table: Break-even Analysis .............................................................................................. 13 Chart: B l i .......................... 14

7.3 Projec .......................... 14 Table: P .......................... 15 Chart: P .......................... 16 Chart: P .......................... 16 Chart: G .......................... 17 Chart: G .......................... 17

7.4 Projec .......................... 18 Table: C .......................... 18 Chart: C .......................... 19

7.5 Projec .......................... 20 Table: B .......................... 20

7.6 Busine .......................... 22 Table: R .......................... 22

Table: Sales ............................ 1 Table: Perso ............................ 2 Table: Profit ............................ 3 Table: Cash ............................ 4 Table: Balan ............................ 6

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[Company Name]

1.3 Keys to Success

The key to success for [Company]is providing customers in the area with a unique dining experience that is relaxing and visually appealing. The company provides the only waterfront dining establishment in the Florida Keys between Marathon and Key West.

2.0 Compan

[Company] pany is doing business as [Compa ovides customers with exceptiona d relaxing atmosphere. [Company ent on the weekends.

2.1 Compan

[Company] [Name]. The company operates [ he property from DCR Land Deve t, LLC. Mr. Leema uation from Ohio State University wster Dairy until 1997. He has s Parker Chair in Dairy Technolog iculture for the state of Ohio.

2.2 Compan

The curren n 2003. The restaurant facility wa January of 2004. Mr. [Name]join artner. In December of 2004, Mr. s. The restaurant was organized n of the buy-out in April of 2005. At the end 5 until the present, the company h ols and each year the company h been able to withstand lower reve hurricane activity. The company a funds to complete the objectives ments and renovations necessary e a profit by 2012.

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[Company Name]

Table: Past Performance

Past Performance

2007 2008 2009 Sales $1,039,556 Gross Margin $420,599 Gross Margin % 40.46% Operating Exp $882,090 Earnings ($461,491) Inventory Turn 28.59

Balance Shee

2009

Current Asset Cash $26,770 Inventory $23,321 Other Current $1,078 Total Current $51,169

Long-term As Long-term Ass $1,679,945 Accumulated D $849,998 Total Long-ter $829,947

Total Assets $881,116

Current Liabil Accounts Paya $50,181 Current Borrow $77,238 Other Current $187,661 Total Current $315,080

Long-term Liab $450,000 Total Liabilitie $765,080

Paid-in Capital $3,966,891 Retained Earn ($3,389,364) Earnings ($461,491) Total Capital $815,623 $387,292 $116,036

Total Capital and Liabilities $865,170 $1,063,321 $881,116

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[Company Name]

4.2 Target Market Segment Strategy

[Company]recently obtained permission to add signage on top of the [Company Name]building which would be visible from Highway US-1. With the addition of the requested funds, [Company]can add signage on top of the building to increase visibility from the highway which will raise the tourist traffic and the target market's awareness

The most l tween 18 and 65 years of age and S-1. These groups are most likely

4.3 Service

The gener s seem to choose one establishm d of mouth. Customer loyalty and nd the business. To be successful fundamental meaning of hospital r must truly be made to feel welco ility of the business to recognize usly delivering to that customer ny Name]has carefully selected a onal customer service. The screen

The level o ny Name]far above the competition alism in the kitchen. Cleanlines ds, and efficiency are constantly onal value. [Company Name]offe d chicken dishes, fresh salads, se ges. All of this can be found in a he exclusive waterfront dining and n and comfort.

[Company the first street south of Big Pine K of Mexico and is also accessible

Page 6

[Company Name]

4.3.1 Competition and Buying Patterns

The competition for [Company Name]includes only one full-service restaurant to the north and five full-service restaurants to the south of the company's location that provide dining, drinking and entertainment off of the highway in the Florida Keys between Marathon (20 miles to the north) and Key West (24 miles to the south). [Company s which also includes patronage Several of omic downturn and are either heav e to the location in an environme allow the company to install the y avoiding many of the code violat d in this business plan, [Company mitations.

5.0 Strategy

Location, o for making [Company Name]the requested funding will enable [Co ct and it will allow the company t update the [Company Name]web the building to increase exposure t ribute to the continued success an

5.1 SWOT A

[Company he Lower Florida Keys between M rricane activity and is vulnerable any Name]is currently limited by t

5.1.1 Streng

One of the e restaurant is the only waterfront The propri venture with his son in Rvino, Inc. a. This has provided a significant h Place of "Big Pecker Wines". "B e that the restaurant is based on. & 2009". The real st us service provided by the floor staff, and the indescribably delicious entrees caringly prepared by the dedicated kitchen team.

5.1.2 Weaknesses

[Company Name]is limited by the current capacity of the property. The floor plan of the restaurant does not provide a well-organized design for the staff to provide efficient service to the customers. To support the planned increase in patronage, the current waste water treatment facilities are insufficient and require updating and the parking area needs to be expanded and improved.

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[Company Name]

5.1.3 Opportunities

The opportunities for [Company]are predicated on the company obtaining the requested funding. The additional funds will allow [Company]to increase advertising and marketing efforts, obtain new equipment and make the necessary renovations described in the milestones table of this business plan to increase capacity and boost the revenues of the [Company Name]restaurant.

5.1.4 Threat

[Company ver, the location of the restaurant hurricane activity. The current sta atronage from the local target mark

5.2 Competi

[Company between Marathon and Key West. ness in either direction on Highwa ay US-1 but none have waterfront [Company] ny has utilized these relationship ging establishments to endorse pa

5.3 Marketin

With the a ompany Name]building to increase et market's awareness of the busi onage of the [Company Name]usin . Additional marketing merchandi as revenues from the business in nces with various local businesses axing meal in a unique atmospher

5.4 Sales St

[Company tanding of the menus, ingredients The staff is trained to always des up-sell. The key to a server's su s because the tabs are higher.

Page 8

[Company Name]

5.4.1 Sales Forecast

By obtaining the requested funds, [Company]will be able to more than double the capacity of the [Company Name]. The planned renovation and expansion projects outlined in this business plan will be phased in over the next two years and they are expected to be completed by 2012. Throughout the completion of the phased in improvements, the revenues for the [Company Name]are expected to grow considerably. The projected sales forec 15% in 2011 and 20% in 2012. The mana ing costs over the last several ye and beverage costs to 20% and 1 by carefully monitoring usage and

Table: Sales

Sales Forecas

2012 Sales Sales $1,544,220 Other $424 Total Sales $1,544,644

2012 Direct Cost of Food $308,929 Beer, Wine & L $154,464 Salaries & Wag $337,086 Music & Entert $9,866 Other $35,490 Subtotal Direc $845,835

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[Company Name]

5.5 Milestones

[Company]is currently seeking approval of additional usable space within the property utilized by the [Company Name]per the County of Monroe (Florida) Growth Management Division, Development Order 05-07 Time Extension pursuant to S.B 1752. Everything for this facility build-out has already been completed and [Company]expects to be granted the additional seating space from County Planning by January 15, 2011. After receiv ed funding to begin the installation f the new waste facility is expected ed as the drain field for the curren eatures. The additional parking sp ompany Name]to more than doubl Once the i ations on the property. The planne e entire kitchen and bar area and e ase expansion plan will more than provide customers with all waterfro floor plan will create a well organ customers in a more efficient m [Company] e]building which would be visible f add signage on top of the buildin and the target market's awareness n the square footage of the proper y]will be permitted to increase th

It is the in and profitability of the business in rom within to retain the knowledge

Table: Miles

Milestones Milestone artment Waste Water T Owner Renovations Owner Equipment Owner Advertising and Owner Employee Rete Owner Totals

Page 11

[Company Name]

7.0 Financial Plan

[Company Name]'s financial plan is to obtain funding of $1,085,000. The company will utilize the funds for installing an updated waste treatment facility, improving the facility and the parking lot, acquiring new equipment and financing the marketing plan by updating the company website and increasing advertising (See Milestones).

7.1 Importan

The table this business plan for [Company modified to approximate the annual it and Loss Table.

Table: Gene

General Assum 2012 Current Interes 10.00% Long-term Inte 7.90% Tax Rate 15.00%

7.2 Break-ev

Break-even in the chart and table below.

Table: Break

Break-even An

Monthly Reven $155,670

Assumptions:

Average Perce 70% Estimated Monthly Fixed Cost $46,815

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[Company Name]

Table: Profit and Loss

Pro Forma Profit and Loss

2010 2011 2012 Sales $1,544,644 Direct Cost of S $845,835 Other Costs of $0 Total Cost of $845,835

Gross Margin $698,809 Gross Margin 45.24%

Expenses Payroll $41,746 Marketing/Prom $55,636 Depreciation $231,250 Rent $84,500 Utilities $68,534 Insurance $20,688 Bank Fees & S $40,739 Licenses, Perm $10,821 Office Expense $9,124 Repairs & Main $21,112 Waste Remova $6,956 Payroll Taxes $4,175 Other $12,128

Total Operatin $607,408

Profit Before In $91,400 EBITDA $322,650 Interest Expe $36,074 Taxes Incurre $8,299

Net Profit ( , ) ( , ) $47,028 Net Profit/Sales -23.33% -6.86% 3.04%

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[Company Name]

7.4 Projected Cash Flow

After receiving the approved seating increase, [Company]will utilize the requested funding to begin the installation of an on-site waste management facility as soon as possible. Completion of the new waste facility is expected in early 2011 and will allow the company to convert the area previously used as the drain field for the current septic system into additional parking spaces with solar powered lighting features. The additional parking spaces are sufficient to meet health department regulations permitting the [Company Name]to more than doubl After incre ns on the property. The planned im xpanding the existing customer s or plan will result in all waterfront eate a well organized environme efficient manner.

Table: Cash

Pro Forma Ca 2012

Cash Receive Cash from Op Cash Sales $1,544,644 Subtotal Cash $1,544,644

Additional Cas Sales Tax, VA $115,848 New Current B $0 New Other Lia $0 New Long-term $0 Sales of Other $0 Sales of Long- $0 New Investmen $0 Subtotal Cash $1,660,492

Expenditures 2012

Expenditures Cash Spending $41,746 Bill Payments $1,221,201 Subtotal Spen $1,262,947

Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $83,957 $96,546 $115,848 Principal Repayment of Current Borrowing $72,000 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $675,000 $285,000

Page 18

[Company Name]

7.5 Projected Balance Sheet

The following table presents the Balance Sheet for [Company Name]. Included in the balance sheet as a long-term liability of $450,000 for the restaurant's liquor license. This long-term liability is offset by a long-term asset of $450,000 for the liquor license. The liquor license is subject to a seven-year/$36,000 per year, interest only expense that is reflected on the Profit and Loss Table.

Table: Balan

Pro Forma Ba 2012

Assets Current Asset Cash $474,219 Inventory $23,612 Other Current $1,078 Total Current $498,909

Long-term As Long-term Ass $2,639,945 Accumulated D $1,500,498 Total Long-ter $1,139,447 Total Assets $1,638,356

Liabilities and 2012

Current Liabil Accounts Paya $96,876 Current Borrow $5,238 Other Current $187,661 Subtotal Curre $289,775

Long-term Liab $450,000 Total Liabilities $688,654 $731,069 $739,775

Paid-in Capital $5,051,891 $5,051,891 $5,051,891 Retained Earnings ($3,850,855) ($4,111,988) ($4,200,337) Earnings ($261,133) ($88,349) $47,028

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[Company Name]

Total Capital $939,903 $851,554 $898,581 Total Liabilities and Capital $1,628,557 $1,582,622 $1,638,356

Net Worth $939,903 $851,554 $898,581

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[Company Name]

7.6 Business Ratios

Projected business ratios for [Company Name]are provided in the table below. The final column, Industry Profile, shows the significant ratios for the Full-Service Restaurant industry, as determined by the North American Industry Classification System (NAICS) code 722110 (Full-Service Restaurants).

Table: Ratio

Ratio Analysis Profile

Sales Growth 1.49% Percent of Tot Inventory 2.91% Other Current 42.36% Total Current A 50.54% Long-term Ass 49.46% Total Assets 00.00% Current Liabilit 24.20% Long-term Liab 52.11% Total Liabilities 76.31% Net Worth 23.69% Percent of Sal Sales 00.00% Gross Margin 59.90% Selling, Genera 24.02% Advertising Ex 3.24% Profit Before In 7.73%

Profile Main Ratios Current 1.10 Quick 0.98 Total Debt to T 76.31% Pre-tax Return 76.32% Pre-tax Return 18.08% Additional Rati Net Profit Marg n.a Return on Equ n.a Activity Ratios Inventory Turnover 40.00 39.98 40.34 n.a Accounts Payable Turnover 24.80 12.70 12.70 n.a Payment Days 15 22 27 n.a Total Asset Turnover 0.69 0.81 0.94 n.a Debt Ratios Debt to Net Worth 0.73 0.86 0.82 n.a

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[Company Name]

Current Liab. to Liab. 0.35 0.38 0.39 n.a Liquidity Ratios Net Working Capital $763,956 $215,857 $209,134 n.a Interest Coverage -6.25 -1.45 2.53 n.a Additional Ratios Assets to Sales n.a Current Debt/T n.a Acid Test n.a Sales/Net Wor n.a Dividend Payo n.a

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Appendix

Table: Sales Forecast

Sales Forecast

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Sales Sales $93,250 $93,250 $93,250 $93,250 $93,250 Other $35 $35 $35 $35 $35 Total Sales $93,285 $93,285 $93,285 $93,285 $93,285 Direct Cost of Sales Food $24,310 $24,310 $24,310 $24,310 $24,310 Beer, Wine & Liquor $10,880 $10,880 $10,880 $10,880 $10,880 Salaries & Wages $26,478 $26,478 $26,478 $26,478 $26,478 Music & Entertainment $775 $775 $775 $775 $775 Other $2,788 $2,788 $2,788 $2,788 $2,788 Subtotal Direct Cost of Sales $65,231 $65,231 $65,231 $65,231 $65,231

Page 1

Appendix

Table: Personnel

Personnel Plan

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec [Name], Owner $0 $0 $0 $0 Full Time Equivalents & Part-time assistance $3,155 $3,155 $3,155 $3,155 Total People 18 18 18 18 Total Payroll $3,155 $3,155 $3,155 $3,155

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Appendix

Table: Profit and Loss

Pro Forma Profit and Loss

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Sales $93,285 $93,285 $93,285 $93,285 $93,285 $93,285 Direct Cost of Sales $65,231 $65,231 $65,231 $65,231 $65,231 $65,231 Other Costs of Sales $0 $0 $0 $0 $0 $0 Total Cost of Sales $65,231 $65,231 $65,231 $65,231 $65,231 $65,231 Gross Margin $28,054 $28,054 $28,054 $28,054 $28,054 $28,054 Gross Margin % 30.07% 30.07% 30.07% 30.07% 30.07% 30.07% Expenses Payroll $3,155 $3,155 $3,155 $3,155 $3,155 $3,155 Marketing/Promotion $4,370 $4,370 $4,370 $4,370 $4,370 $4,370 Depreciation $17,000 $17,000 $17,000 $17,000 $17,000 $17,000 Rent $7,042 $7,042 $7,042 $7,042 $7,042 $7,042 Utilities $5,383 $5,383 $5,383 $5,383 $5,383 $5,383 Insurance $1,625 $1,625 $1,625 $1,625 $1,625 $1,625 Bank Fees & Service Charges $3,200 $3,200 $3,200 $3,200 $3,200 $3,200 Licenses, Permits & Professional Fees $850 $850 $850 $850 $850 $850 Office Expenses $717 $717 $717 $717 $717 $717 Repairs & Maintenance $1,658 $1,658 $1,658 $1,658 $1,658 $1,658 Waste Removal $546 $546 $546 $546 $546 $546 Payroll Taxes $316 $316 $316 $316 $316 $316 Other $953 $953 $953 $953 $953 $953 Total Operating Expenses $46,815 $46,815 $46,815 $46,815 $46,815 $46,815 Profit Before Interest and Taxes ($18,761) ($18,761) $18,761) ($18,761) ($18,761) ($18,761) EBITDA ($1,761) ($1,761) ($1,761) ($1,761) ($1,761) ($1,761) Interest Expense $3,275 $3,225 $2,875 $2,825 $2,775 $2,725 Taxes Incurred $0 $0 $0 $0 $0 $0 Net Profit ($22,036) ($21,986) ($21,936) ($21,886) ($21,836) ($21,786) ($21,736) ($21,686) ($21,636) ($21,586) ($21,536) ($21,486) Net Profit/Sales -23.62% -23.57% -23.52% -23.46% -23.41% -23.35% -23.30% -23.25% -23.19% -23.14% -23.09% -23.03%

Page 3

Appendix

Table: Cash Flow

Pro Forma Cash Flow Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Cash Received Cash from Operations Cash Sales $93,285 $93,28 $93,285 $93,285 $93,285 $93,285 Subtotal Cash from Operations $93,285 $93,28 $93,285 $93,285 $93,285 $93,285 Additional Cash Received Sales Tax, VAT, HST/GST Received $6,996 $6,99 $6,996 $6,996 $6,996 $6,996 New Current Borrowing $0 $ $0 $0 $0 $0 New Other Liabilities (interest-free) $0 $ $0 $0 $0 $0 New Long-term Liabilities $0 $ $0 $0 $0 $0 Sales of Other Current Assets $0 $ $0 $0 $0 $0 Sales of Long-term Assets $0 $ $0 $0 $0 $0 New Investment Received $0 $ $0 $0 $1,085,000 $0 Subtotal Cash Received $100,282 $100,28 $100,282 $100,282 $1,185,282 $100,282 Expenditures Expenditures from Operations Cash Spending $3,155 $3,15 $3,155 $3,155 $3,155 $3,155 Bill Payments $98,935 $91,53 $94,814 $94,764 $94,714 $94,664 Subtotal Spent on Operations $102,091 $94,69 $97,970 $97,920 $97,870 $97,820 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $6,996 $6,99 $6,996 $6,996 $6,996 $6,996 Principal Repayment of Current Borrowing $6,000 $6,00 $6,000 $6,000 $6,000 $6,000 Other Liabilities Principal Repayment $0 $ $0 $0 $0 $0 Long-term Liabilities Principal Repayment $0 $ $0 $0 $0 $0 Purchase Other Current Assets $0 $ $0 $0 $0 $0 Purchase Long-term Assets $0 $ $0 $0 $0 $0 Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Spent $115,087 $107,690 $111,266 $111,216 $111,166 $111,116 $111,066 $111,016 $110,966 $110,916 $110,866 $110,816 Net Cash Flow ($14,805) ($7,408) ($10,984) ($10,934) ($10,884) ($10,834) ($10,784) ($10,734) ($10,684) ($10,634) $1,074,416 ($10,534)

Page 4

Appendix

Cash Balance $11,965 $4,557 ($6,428) ($17,362) ($28,247) ($39,081) ($49,866) ($60,600) ($71,284) ($81,919) $992,497 $981,962

Page 5

Appendix

Table: Balance Sheet

Pro Forma Balance Sheet

Jan F Aug Sep Oct Nov Dec Assets Starting

Balances

Current Assets Cash $26,770 $11,965 $ ($60,600) ($71,284) ($81,919) $992,497 $981,962 Inventory $23,321 $19,569 $1 $19,569 $19,569 $19,569 $19,569 $19,569 Other Current Assets

$1,078

$1,078

$

$1,078

$1,078

$1,078

$1,078

$1,078 Total Current Assets

$51,169

$32,612

$2

($39,953)

($50,637)

($61,271)

$1,013,144

$1,002,610 Long-term Assets Long-term Assets

$1,679,945

$1,679,945

$1,67

$1,679,945

$1,679,945

$1,679,945

$1,679,945

$1,679,945

Accumulated Depreciation

$849,998

$866,998

$88

$985,998

$1,002,998

$1,019,998

$1,036,998

$1,053,998

Total Long-term Assets

$829,947

$812,947

$79

$693,947

$676,947

$659,947

$642,947

$625,947

Total Assets

$881,116

$845,559

$82

$653,994

$626,310

$598,676

$1,656,091

$1,628,557

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Appendix

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