restaurant online marketing plan
DESCRIPTION
A visual online marketing strategy for restaurant owners. Statistics gathered from http://streetfightmag.com/2013/04/18/study-81-of-consumers-search-for-restaurants-on-mobile-apps/ who got their facts from a study released by SinglePlatform and Chadwick Martin Bailey.TRANSCRIPT
FOR RESTAURANTS
Online Marketing Plan
Decide what your goals are
Create a customer baseAdvertise the location Gather positive reviewsAdvertise events, specials, and changes
Choose a Website (make sure it’s mobile)
92% of the public search for
restaurants online.
Choose the Internet Platforms You Want to Be
On
The following pages are the platforms you can choose
from.
The most popular social networking site. 750,000,000 monthly visitors. Great for getting your restaurant out there and for advertising your specials, menu, and events.
Think of it like another website.
Second most popular social networking site. Twitter is like a real time chat room that is open to the world. Great for getting your messages regarding specials, events, or just announcements heard.
Google Plus
An excellent idea for restaurants as you can have your own company page, which will help people find you! You will rank higher on the Google search engine as well.
Yelp
This is like mobile yellow pages with reviews from customers or clients. Great for when someone is searching from their mobile device or computer for a place to eat. Provide link to website to drive traffic.
FOURSQUARE
Where customers check in and review your restaurant and/or service and by doing so introducing your business to others. Also an online searchable database for your small business like YELP.
YELLOW PAGES
Online replacement for the physical book of yellow pages.
TRIP ADVISOR
Another highly searched platform for people looking for Hotels, Flights, Vacation Rentals, and Restaurants. Has a lot of information and reviews of previous customers.
LIVING SOCIAL & GROUPON
Programs used to offer coupons to the public to drive them to your door and then return with family and friends.
SINGLE PLATFORM
This is a single platform where you can manage your menu and then it syndicates to several places on the web allowing you to keep up with menu changes in one place.
*There is a fee and I’m currently looking into it to find out how much it is.
Some findings from smartphone owners
Restaurants are the most searched industry by
consumers through both mobile applications and
browsers.
81% have searched for a restaurant on a mobile app
in the last 6 months
92% have searched for a restaurant on a web browser
in the last 6 months
75% often choose a restaurant to dine at based on search results
80% think it’s important to see a menu before they dine at a restaurant
84% are likely to look at more than one restaurant before
choosing where to dine
70% think it is important to be able to read the menu of a
restaurant on a mobile device
62% are less likely to choose a restaurant if they can’t read the menu
on a mobile device
Online Menus are IMPORTANT!!
Sarah cole VA on Demandis ready to help you prosper!!
Sarah Cole VA on Demand2497 State Route 80Lafayette, NY [email protected]