business news - december 2010

VOLUME 25, NUMBER 12, 0834-2010 DECEMBER 2010

EXIT REALTY ON THE ROCKHelping drive prosperity in the province

IN THIS ISSUE:•Travel management

•Retail trade•The Amazing

Membership Race

Business News is a monthly publication of the St. John’s Board of Trade.

Reproduction of any material contained in Business News is permitted provided written approval from the St. John’s Board of Trade.

Articles and criticisms are invited, but opinions expressed by contributors do not necessarily represent those of the St. John’s Board of Trade. We encourage you to support the business leaders whose names and products you see advertised in this issue as well as throughout our entire membership. The Board reserves the right to edit submissions.

Editor: Mark LeMoinePrinted by: British Group of CompaniesLayout: Roxanne Abbott ST. JOHN’S BOARD OF TRADE EXECUTIVE

Derek Sullivan ChairJo Mark Zurel Senior Vice-ChairSteve Power First Vice-ChairDenis Mahoney Second Vice-ChairBruce Templeton Immediate Past ChairSherry Walsh Secretary-Treasurer

BOARD OF DIRECTORS

Kim KeatingJerry KirklandJeff LeDrewMargot Bruce O’ConnellBrenda O’ReillyCelina Stoyles

STAFF

Nancy Healey ChiefExecutiveOfficerJennifer Ryan ControllerShari Palmer Business Affairs ManagerMargie Davis Sales ManagerCraig Ennis Vice President of Policy and CommunicationsWanda Palmer Events Marketer & Administrative CoordinatorSherry Ryan Member Relations Administrator

St. John’s Board of Trade34 Harvey RoadP.O. Box 5127St. John’s, NL A1C 5V5 CanadaTel: (709) 726-2961 Fax: (709) 726-2003E-mail: [email protected]: www.bot.nf.ca

IN THIS ISSUEContents

Business News

COVER STORY 2CHAIR’S MESSAGE 3FEATURES 4KEEPING CURRENT 12MEMBERSHIP 19

December 2010 1

Cover Story

Business NewsDecember 20102

REal ESTaTEReal estate markets help drive prosperity

St John’s and surrounding markets have been exceptionally brisk in the last two to three years while many

neighboring provinces have not seen these significantincreasesinneitherpricenorvolume. The positive fallout has been a tremendous contribution to the province as a whole. Positiveinfluenceontheeconomyfromthe federal and provincial governments immediatelysparksconsumerconfidence.Thisconfidencehasleadtosignificantactivity in purchases of personal homes, investment properties and commercial ventures, all contributing to a very brisk turnover in the real estate sector. Often the premise is that realtors are the group that reapthegreatestfinancialrewardsinsucha positive real estate world. Let’s take a moment and look at the broader picture of the effect a hot real estate market has on adding prosperity to this province. More transactions mean an increase in legal work, appraisals, mortgage approvals, new construc-tion, renovations and land development. As more properties sell, the greater the demand for insurance quotes, landscaping, and let’s not forget about having the property furnished. Real estate is an area of business that can substantially improve people’s lives, providing a person earning greaterincometheabilitytobuytheirfirsthome or move up into their dream home. The local market in general has seen some dramatic changes in the last three years. For a 24 month span, the term “sellers market” was quite prevalent. Occupancy dates on new home construction were quite often in the 10-12 month completion period. Competing offers were the call of the day and offers in excess of list price were par for the course. The summer of 2009wasoneofthefirsttimesinMLShistory, for Newfoundland and Labrador, that home prices came on par with Atlantic Canada. Transferees prior to this time, often felt “they were getting a deal” when they made a purchase on the Avalon. This

is not the case anymore as prices are very consistent with our counterparts in Atlantic Canada. Year-over-year price increases have been quite dramatic, in some markets on the AvalonPeninsula.Since2007,specificareas have seen increases as high as 27%, with a continuance of yet another 12% last year. As in any sellers market, you need a “price cap”. Given the incredible increases we have seen over a 36 month period, it is unrealistic to think that the prices are going to continue to climb at such unprec-edented percentages forever. We are now seeing a more constant increase in value, a little more inventory, and still tremendous transaction volume. One thing that we all need to be very mindful of is that we cannot make the markettotallyunaffordableforfirsttimebuyers.Asmanynowreapthebenefitsofthe oil industry we see an increase in the number of people buying up by selling their current property. If we then market those entry level homes at a price that firsttimebuyerscannotqualifyfor,weeliminatethefirststeppingstoneinthegreat domino world which is often the basis for a positive real estate sector. All market analysis for 2011 portrays the Avalon Peninsula market with a very favorable forecast. Buyers in some areas may have a slightly larger inventory to choose from. Highly dominant areas, especially two apartment homes and entry level homes will still rank in high demand.

Prices are forecast to climb slightly and although we may not exceed our 2008 and 2009 sales volumes, a very steady real estate market remains on the horizon. Key projects related to the oil industry will fuel the availability of some high end rentals that now is creating only a slight volume of inventory. So you take a market that has blossomed and a new company, “ Exit Realty on the Rock”, just 5 years ago, combine themwithanofficefullofwelltrained,dedicated staff and you probably create a basis for some national and international awards. Just last month, Anne Squires was keynote speaker in Dallas at the Exit International Convention and spoke on her assigned topic, “What Exit Means to Me”. Enthusiasm, tears, reality checks, a standing ovation and lots of positive chatter was the outcome. Squires was later overwhelmed as she was awarded Broker of the Year for Canada for Exit Realty Corp Interna-tional 2010, followed by an award for Top Growth and Development for North America. Awards such as these are earned through a lot of hard work and dedication while spending time surrounding yourself with a well oiled team of professionals.

Anne Squires is Owner/Franchisee of Exit Realty on the Rock. She can be reached at 576-6667/[email protected].

Chair’s Messagea foNd faREwEll

Business News December 2010 3

Normally I take this oppor-tunity to write about the theme of the month in Business News

But this is not a normal opportu-nityforme.Itisactuallymyfinalchance to reach out to you, our

members, as your Chair of the St. John’s Board of Trade. In January, I will step aside and support the work of our Board under in-coming Chair Jo Mark Zurel, who you’ll learn more about in January’s edition. For starters, let me thank you, our members, for your support over the past year. Each member brings value to the Board. Any time I talk with someone at any level of government, I can say that I am speaking on behalf of 800 members and 30,000 employees. It is a pretty powerful statement. Take away any individual member and our argument is weakened. Our strength is you choosing to be a member of the Board of Trade and demon-strating, through your membership, that the business voice must be heard municipally, provincially and federally. I hope that we have added value to you and your organization. We have certainly tried. I also hope that we have added value to the community as a whole. Yes, we work on the traditional efforts of the Board of Trade – bring people together for networking and to hear top-rate speakers, offermoney-savingaffinityprograms,and advocate to eliminate and reduce the burdens that are placed on businesses trying to operate locally. But we go further than that to strengthen our community. A lot of our work is done quietly just to contribute to society and the community around us. Meeting with heritage advocates to understand their views on development. Submitting ideas about poverty reduction to the province. Talking to business people interested in setting up shop in the city about the opportunities here. Providing a place for local business people to grow into local business leaders.

It is the idea of leadership that intrigues me.Howmanydefinitionscouldwecomeup with if we were asked? Each person reading this magazine would probably have a slightly different idea than the person next to them. But there would probably be some common ground as well. Part of lead-ership, I think, is recognizing the common ground and identifying ways to bridge the gap between the differences. It’s not an impossible task by any means, with acts of good faith front and centre while dogma and agendas are put to the side. See how different this column is from the others this year? With my last few words, let me say this: it has been a pleasure to have spent a year leading the St. John’s Board of Trade forward. The reason it has been a pleasure is because of the people I have had the good fortune to work with, and for. To the executive and Board: keep pressing, keep pushing and keep probing. The best thing we can do for the future of this organization is to make sure that when we hit goals, we set new ones that reach an even higher standard. To the staff: push us back, because we need your talent and enthusiasm to deliver on our collective goals.

To the committees and ambassadors: thank you for your time and energy, and know that it pays major dividends when a local business grows, a politician accepts an idea that supports the business community, a new member joins, or an individual learns a skill that will help them in their career.

Chair, Derek Sullivan

Part of leadership, I think, is recognizing the common ground and identifying ways to bridge the gap between the differences.

Finally, to all members who are part of the Board of Trade for whatever reasons make sense for your business. I wish you every success. Thank you for your support and commitment. As I mentioned earlier, every single member brings something to the Board and we work to make sure every single member gets something out of their involvement. Stay involved, because the collective strength of the Board of Trade makes each individual business, as well as our city and our province, much stronger. Thank you, once again, for letting me serve you throughout 2010. It has been challenging, rewarding and a great pleasure.

Sincerely,

Derek Sullivan

Feature


TRavEl maNagEmENTmanaging your business travel program

Businesstravelisasignificantcost of doing business in today’s global market. Most companies are

focusing on managing costs and increasing profitmargins.Therefore,itisimportantto take advantage of every opportunity to reduce your cost of travel. Consolida-tion of your travel is a major step towards achievingefficienciesandcontrollingcosts. Distribution of all travel products in the marketplace continues to be fragmented at best. Online travel sites, airline websites, and a variety of travel agencies are just a few options available. An unmanaged travel program allowing your travellers to book in a method of their choosing can result in numerous missed saving opportu-nities and permit travellers to book outside of company policy. For the past eight years, Topaz Inter-national, an independent international travelauditingfirm,hasdonecomparisonreviews of booking travel via internet sites or booking via traditional travel agencies. The results concluded that companies saved an average of $61 per booking with consolidated travel programs by using the services of a corporate travel agency. Travel programs being booked through a travel professional allow your employees to concentrate on the job for which they were hired as opposed to spending time searching for the lowest airfares, hotel rates and car rentals. Great travel management starts with an assessment of your company needs, culture and an understanding of your short and long term goals. Key considerations when investigating a travel management program are:

doing an analysis of your total travel •expenditures and your travel patterns, noting preferred relationships with •suppliersdetermining if you are taking •advantage of non-published airfares to international markets.

Companies concerned with managing their travel portfolio need to explore the marketplace for customized packages of service solutions that, when combined with effective travel management policies, will deliver exceptional service and cost savings to your people around the clock from any location. An experienced travel manage-ment company that possesses in-depth knowledge of all travel products and hasprovenproficiencywithnavigatingthrough a multitude of fare options will streamline your travel expenditures. The serviceofcustomizingaprogramspecifi-cally for your unique needs and the ability to manage the world of complex travel for further cost savings are the hallmarks of a great business travel management program.

Janet Scott Smith is Director of Business Travel Management in NL for Legrow’s Travel. For more information, visit www.legrowstravel.ca.

Janet Scott-Smith

FeatureTHE woRld IN TRavEl


Travel today is limitless

You can board a plane today and be in Hong Kong tomorrow. You can sail above the African Serengeti

in a hot-air balloon during the wildebeest migration. You can visit all seven conti-nents and celebrate international events, such as the World Cup, in the host city as if you were a local. The world has indeed shrunk, or at least our travel time required to experience it has. Travelhasbecomemoreflexible,too,as our lives have become more and more busy. So you can choose the duration of travel that suits you; that might mean four nights or ten nights, all-inclusive or only breakfast included. Travel can now be designed around what you want and need out of a holiday or business travel. Having been in the travel industry for seven years, I have seen just about every travel request possible and I have been fortunate enough to watch my industry evolve with cutting-edge technology, which has allowed me to react quickly to requests while keeping the service very personal and one-on-one. Although the trend in many businesses has been focused on more ‘transactional’ customer experiences (think ATM’s, self-serve purchase/check-in kiosks at theatres and airports), my business has gone the other direction. It’s only through personal attention and face-to-face, old fashion service that a travel agent can truly research and book what is best for you. That certainly doesn’t mean we don’t take full advantage of everything technology has to offer. It is because of advancements in technology that I am able to dynamically packagecomponentsofaholiday,findthebest fares at the best prices and react very quickly when the market changes. Change is inevitable and with change comes fresh perspective and a drive that certainly keeps me on my toes! Ultimately, when it comes to travel and the vast changes that the industry has experienced in the last ten years, consumers are the winning side of the proposition. There is moredemand,moreoptions,moreflex-

ibility and more transparency. Travellers are getting more for their money now than ever before. Canadians have also been travelling outside the country more than ever before (with spending also up), despite economic downturns. In a recent travel industry survey of over 1,100 Canadians, 90% of respondents said they considered travel to be an important discretionary purchase. In the same survey, consumers also noted that service was of equal importance as price. Interestingly, a traveller should never have to compromise value over service. Ideally every holiday or business travel experience you have should offer value and fitintothebudgetyouset. Nothing compares to the experience of travel. Exploring new cultures, tasting newflavours,baskinginawarmsunsetwhen it’s February… these are the things Canadians crave and I feel fortunate to be a part of such a wonderful industry. Someone recently asked me about what is new and hot in travel these days. The answer is a simple one. “The great thing is,” I laughed, “what’s new is you.” I then explained that the best

thing in travel is getting what you want. What you’ve always dreamed of. And there’s never been a better time to make that happen. Happy Travelling!

Barbara Stoyles is a travel agent with Travel Counsellors. Visit them online at www.travelcounsellors.ca/Newfoundland.

Barbara Stoyles

Feature


TRavEl oUTlookBusiness & leisure travel outlook

The outlook from the November 2010 issue of the Canadian Tourism Commission’s ‘Tourism Intelligence

Bulletin’ is that Canadian business travel demand is set to rise in 2011. Canadian executives are expecting prices to rise across the travel industry, affecting the cost of air tickets, hotel accommodations and car rentals. The rise in prices is expected to increase travel spending by 4.2 percent over next year and increase the number of domestic trips. According to Marian Noble from Dublin Institute of Technology, a rise in business travel could create positive effects for the economy. Business travel brings economic benefitstoareasuntouchedbyleisuremarkets. Areas of the tourism industry such as heritage, shopping and entertainment mostly attract leisure tourists, whereas business travelers’ contributions to the economy may be allocated to isolated or commercial towns that are not visited by leisure travelers. Businesstravelhelpstofillthevoidduring the off peak season of the tourism industry and even slow periods during the work week. Conferences and meetings generally take place Monday to Thursday which supports the tourism sector for the weekend leisure market (Friday to Sunday). The increase in revenue from business and leisure travelers raises the level of economic activity in the destination city or province. Tax is not only collected from traveler’s purchases and spending but also from new incomes from jobs created by the tourism industry. Investing in business tourism can create employment through the development of infrastructure and can be advantageous for leisure travelers. Improved access such as new roads, more flightstothedestinationperweek,morehotels, and new technologies will make it easier for all tourists to travel. For example, the strategic CAT 3 ILS that the St. John’s International Airport Authority is working towards will

include technology and infrastructure that provides precision guidance to an aircraft approaching and landing. This investment will make it easier for planes to land in difficultweatherconditions.Locally,thatwouldmeanhundredsmoreflightseach

year that would be unaffected by weather and thousands more people can move into, out of, and around our province.

Luc Clair is an independent guest writer and holds a B.SC. in Math and Economics.

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FeatureRETaIl TRadE


overview of retail trade in Newfoundland and labrador

The Christmas season is underway and if you have not yet noticed, you will,whentryingtofindaparking

space at any heavy retail populated areas. Retail stores in St. John’s and all over the province are experiencing a surge in activity: a variety of customers constantly entering and exiting the stores, boosts in sales and increased demands. Newfound-land and Labrador’s retail trade sector has been growing steadily each year for the past ten years and has shown a higher rate of growth than the rest of the country for the past three years. According to the Government of Newfoundland and Labrador, the excep-tional performance of the retail trade in this province can be attributed to wage gains, employment growth and high levels ofconsumerconfidence.In2009,personalincome and personal disposable income increased by 3.9 per cent and 4.7 per cent, respectively. By the end of 2010, personal disposable income is expected to grow by 3.3 per cent. Newfoundland and Labrador is currently outperforming the other Atlantic Provinces as well as Canada as a whole (See Figure 1). Retail sales grew by 2.6 per cent from 2008 to 2009 which was the highest in the countrywhilethestatisticsforthefirsthalfof 2010 are demonstrating another strong year for the province’s retail industry. The Department of Finance estimates that between January and June, retail sales totaled approximately $3.4 billion. This increase of 5.1 per cent from 2009 is due to growth in almost all retail trade groups, most notably in the automotive and health and personal care groups. The number of new vehicles sold declined in 2009 by 8.5 per cent following a surge of sales in 2008. The outlook for 2010 has already improved; car sales between January and June have increased by 7.6 per cent from the same time period last year with the value of new cars increasing by 18.1 per cent.

St. John’s personal income increased by 5.8 per cent to $70 billion in 2009. Strong wage gains combined with moderate employment growth and retail sales are estimated to have increased 3.7 per cent. The forecasted retail sales for 2010 are $3.2 billion, an increase of 6.4 per cent form last year (Source: City of St. John’s). The increases of activity in retail stores can act as a double edged sword. It provides opportunities to increase sales

andbenefitbusinessownersinotherways.However, the increase in activity may create new distractions for staff, making businesses more vulnerable to theft. The Retail Council of Canada (RCC) released a Shoplifting Report stating that 87 per cent of Canadian retailers were the victim of retail crime in 2007 with an average loss of $1,005 per month. They also released security tips for retailers listed below.

Fig

ure

1

Retail Council of Canada security tips for Canadian retailersEnsure the store has an open layout, good lighting, with good visibility to all areas of the •sellingfloor.Ideally, stand-alone shelves should be no more than 1.6 metres high, enabling clear •visibilityforstaffthroughoutthefloorarea.Shelves and stock should be neatly stacked and price tickets properly secured to goods. •Where possible, expensive and easily portable goods should be secured in cabinets, •located close to staff working areas. Empty hangers/boxes and excess stock should be removed from racks and shelves. •A staff member should always check the number of items taken in and out of changing •rooms. Warning signs should be clearly displayed regarding possible consequences of theft as •well as the security measures in place to protect staff. Staff rooms and stock rooms should be kept locked at all times. •If not already in place, consider installing surveillance devices such as observation •mirrors at appropriate and strategic points within the store; also, consider installing a quality surveillance camera or Closed Circuit TV (CCTV) If not already in place, consider installing electronic sensors to notify staff when •customers are entering and leaving your business. Invest in an effective asset inventory control system to identify any losses as they occur. •Conductacompletein-storesecurityaudit,incooperationwithstaff,toassessspecific•security needs.

Get involved… make a difference

Ambassadors’ Committee …. At A Glance

Ambassadors are a vital link to our members. The Committee is responsible for promoting the growth of the Board by promoting the benefits of Board membership, encouraging members to participate in Board activities, and by assisting where possible, either directly or through referral to Board staff or the Board itself, with member retention. There are three Ambassador Sub-Committees – the Member Relations Committee, Events Committee and Speakers’ Committee.

The Member Relations Committee is a direct link to Board of Trade members. They seek feedback from the membership on specific issues or to assess their general level of satisfaction with the benefits of membership and the advocacy work we do. Because of the peer to peer relationship that exists, members of this committee are able to gather information that might not otherwise be available to the Board and its staff.

Business networking events are quite popular and the Events Committee plays a major role. They assist with preparation, hosting and making guests feel welcome. Without support from the events committee our events would not be as successful and well attended.

The Speakers’ Committee is responsible for seeking out potential guest speakers for luncheons, the Business Development Summit and other special events. Because of the varied backgrounds of the committee members, the selection of recommended speakers covers all facets of business.

Ambassador successes in 2010 Retention rate of 92%; a significant increase over previous years Thirteen business mixers with an average attendance of 75 business leaders Successful recruitment results at the Amazing Membership Race – 18 new members! World class speakers list for the upcoming Business Development Summit … and so much more.

Interested in joining the Ambassadors’ Committee? Please contact the Committee Chair, Lorraine Ennis (e-mail:[email protected]) or Shari Palmer at the Board office 726-2961 ext.6 (e-mail:[email protected]).

Get involved… make a difference

Ambassadors’ Committee …. At A Glance

Ambassadors are a vital link to our members. The Committee’s responsibilities include support for the growth of the Board through promoting the benefits of Board membership, encouraging members to participate in Board activities, and by assisting, either directly or through referral to Board staff or the Board itself, with member retention. There are three Ambassador Sub-Committees – the Member Relations Committee, Events Committee, and Speakers Committee.

The Member Relations Committee is a direct link to Board of Trade members. They seek feedback from the membership on a variety of issues and frequently assess the general level of satisfaction members have with the benefits of membership and the advocacy work we do. The unique peer-to-peer relationship that exists between members of this committee and the business community allows them to gather information that might not otherwise be available to the Board and its staff.

The Events Committee plays a pivotal role in the overall success of our popular business networking events. They assist with preparation, hosting, and making guests feel welcome. Without support from the Events Committee, our events would not be nearly as successful and well attended.

The Speakers Committee is responsible for seeking out potential guest speakers for luncheons, the Business Development Summit, and other special events. The diverse and distinctive backgrounds of the committee members greatly enhance the speaker selection process and guarantee our cumulative speakers cover all facets of business.

Ambassador successes in 2010 Retention rate of 93%; a significant increase over previous years Thirteen business mixers with an average attendance of 75 business leaders Successful recruitment results at the Amazing Membership Race – 18 new members! World class speakers list for the upcoming Business Development Summit … and so much more.

Interested in joining the Ambassadors’ Committee? Please contact the Committee Chair, Lorraine Ennis (e-mail:[email protected]) or Shari Palmer at the Board office 726-2961 ext.6 (e-mail:[email protected]).

Become an Ambassador!

FeaturegET a HEad STaRT


Small business needs social media

Social media is a perfect match for small business. Social networking is about being ‘social’ (excellent

customer service) and getting your name out to the media - and more importantly, to customers.

Social advantages for small business ‘Get Out In The Community’ social media (Facebook, Twitter, and more) gets you out there in the community. For small business, the community is its bread and butter – its sustenance. Social media allows you to reach both active and potential customers, build awareness of your business, and drivetraffictoyourwebsite,onlinestore,and/or building.

Advertise for free Social networking can bring your small business to the world – at little or no cost. Twitter and Facebook pages are free to members. Even if you choose a niche community or extra features, the fee is minimal but the possibilities are endless.

Target your market Small businesses need to seek out their target market. Social media lets you target your market. If your area is teenage fashion,Facebookshouldbeyourfirstchoice. If your business focuses on the ‘over 30’ crowd, you should still have a presence onFacebook. After all, teenagers make up only part of the Facebook audience. According to statistics released on May 20, 2010, 12,835,400 English-speaking Canadians were Facebook members.Only 13 per cent of English-Canadian Facebookers were between 14-18 but 26 per cent were between 19-25. Over 15 per cent were between the ages of 36 and 45 and almost 5 per cent were 56-64. Of course, Facebook demographics will vary in different countries. Yet whatever your market,youwillfindcustomersofallageson Facebook and involved in other forms of social media.

Develop a marketing strategy A good marketing strategy is the key to achieving business success through socialnetworking. When small businesses decide to embrace social media, they must have astrategic plan. Entrepreneurs can use their online presence for market research or theymightchoosetopromoteanofflineeffort.When a small business has a marketing strategy, their company is not just ‘there’ on Facebook but it is ‘there’ for a reason. Using Facebook with smart strategic planning puts a whole new face on marketing.

Build your brand Your social networking footprint helps youtobuildyourbrand.Thebenefitsrange from creating brand recognition to establishing brand loyalty. Social media gives businesses an outlet to promote themselves. Whether you get branded in a positive or negative light will depend on how you present your business to your online audience.

Achieve success Social networking is not a fad; it is here to stay but the format will not stay the same. Social media is like business – an ever-changing process. Small businesses have to

know the score and subsequently have to get in the game. If you do not join participate, you cannot be a player. Social networking has worked for small businesses and it can work for your venture. When workers on the Empire State Building tweeted about wanting ice cream, the New York local chain, Tasti D Lite, delivered the cool treat. That business transaction is an example of ‘cool’ business and a ‘hot’ idea that was fuelled by social networking. “Feather Your Nest,” a gift shop in Eureka Springs, Arkansas, has proved true to theirname. Situated in a small town where other businesses were not into social networking,they organized an online store, joined Facebook and Twitter, and set up a company blog. These wise moves were rewarded with a thriving business. Their involvement in social media set them apart from other local entrepreneurs. Small businesses must make the most of every opportunity.

Scott Oldford is CEO of Essential Coding Inc., a company specializing in profes-sional online marketing, web design, and web development. For more information, visit www.essentialcoding.com.

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Gardiner Centre Connects


STaRTINg yoUR BUSINESSSome points to consider

For the past several years the Province of Newfoundland and Labrador has experienced a high level of

economic growth. This has inspired many entrepreneurs to “take the plunge” and start their own businesses. Unfortunately, despite the owner’s hard work and dedication,manyofthesefledglingbusinesses will not realize the potential that their founders anticipated. In fact, many may not survive at all. There’s an old local expression “an ounce of prevention is worth a pound of cure.” With this in mind, the following are some questions that that those considering a new venture opportunity should review:

Am I really interested in starting a business in this particular industry? Starting a business is hard work. Long days and longer weeks are the norm, not the exception. Often we look more at the profitpotentialofabusinessandnotatwhether or not the business matches our own interests and skills. Someone once said: “If you are going to spend 50 – 60 hours a week working on something, you’d better enjoy it.” That’s good advice!

Is there really a market for my product or service? Many entrepreneurs are product driven; they identify the advantages of their product and assume that customers are sure to follow. Don’t forget that any product will only be as successful as the market allows. Researching the market will help you decide if there is a solid demand for yours.

Who are my competitors? We often get so caught up in our own idea that we fail to notice that others are doing similar things. Don’t forget that in order to be successful, new businesses have toattractcustomersfromexistingfirms.Investigate what your main competitors are doing. Try to identify their strong points and areas of weakness en route to establishing a competitive advantage.

Who are my customers? Buildingprofile(s)ofyourcustomergroups will assist you in developing your marketing efforts. If your business is targeting a local audience, things to consider include the age and income ranges that your customers fall into, where they are located, and the price categories they will likely pay for your product or service.

Will I be exporting? Exporting brings its own set of challenges. Depending on the destination country, you might be faced with customer service and/or distribution issues. Collecting accounts receivable might be difficult.Forprotection,manyexportersuse services provided by organizations such as Export Development Canada, to insureagainstloss.Currencyfluctuationscan also be problematic; exporters often protect large orders from currency swings by buying currency futures.

How much money will I need to get started? Carefully estimate the amount required to purchase the capital assets you will need. Same goes for any initial working capital

youwillneedtohelptideyouoverthefirstseveral months. Try to arrange for both the above in advance. Don’t forget that banks willonlylendwithinspecificguidelinesand will likely not be able to assist you with all you need.

What can go wrong here? Even the best thought out business models go off the rails from time to time. Try to anticipate some of the potential problems and develop strategies to handle them if they arise.Starting a business can be both a challenging and rewarding experience. The keys to success will be to do your homework and to make sure that you really understand your business. This and the suggestions above will go a long way in helping you with the start-up process.

Connect with the Gardiner Centre at [email protected] and share your business start-up story.

Wayne King is an entrepreneurship professor at the Faculty of Business Administration, Memorial University and presently serves as Chair of the General Management Area Group. During his time at Memorial, Wayne spent several years as the Director of the P.J. Gardiner Institute for Small Business Studies. Prior to joining the Faculty he occupied senior positions in a number of local businesses. Wayne is also conducting research into sources of technical risk faced by small technology companies and the role of planning in dealing with these risks.

Wayne King, Faculty of Business Administration

FeatureNl CHoColaTE faCToRy


Newfoundland Chocolate Company brings the ‘wow’ factor to retail

If you’ve found yourself walking up Duckworth over the past number of months you may have noticed quite

a transformation taking place at #166 - the building directly across from the Sir Humphrey Gilbert. It is now the rather conspicuous home of the Newfoundland Chocolate Company. Conspicuous for the milk and dark chocolate melting from the windows and eaves; for the sweet aromas of freshly made chocolate wafting from the windows and for the eye-popping array of decadent gourmet creations adorning the front window in the shadow of a mouth-wateringfloor-to-ceilingchocolatewaterfall. The Newfoundland Chocolate Company has enjoyed near instantaneous success since launching just a few short years ago. What started as a part-time, home-based enterprise has grown to a twelve person operation selling chocolates in over

seventy locations around Newfoundland as well as some recently acquired export accounts. Co-owner and Chief Chocolate Officer,BrentSmith,saysthedemandfor the product quickly outpaced their production capacity and required a move to a much larger facility. While most food production wholesale operations would choose to locate to a place like Donovans, their choice of Duckworth Street was deliberate. “It was part of our strategy to create buzz and to offer the ‘wow’ factor. Chocolate is a wonderful product to market – it’s fun, it’s sensory, people love it and we didn’t want to be tucked away – we wanted to create a landmark location where we could share our passion for amazing chocolate through our own retail location, while at the same time, building the brand to support our network of retail accounts.” Building buzz and going after the ‘wow’ factor is something the company has shown an aptitude for from the beginning. “Fromthefirstboxofchocolateswemade we aimed high. We didn’t want to hear, ‘what a nice box of chocolates’ – we wanted to hear the WOWS – we wanted to make the kind of chocolate that elicits oohs and ahhs and closed-eyed utterances of ‘OH MY GOD THAT IS AMAZING!”

says Smith. From a delivery vehicle (dubbed the ‘Chocomobile’) which looks as though it just drove under a chocolate waterfall, to a six foot tall chocolate mermaid that accompanies the company to its craft and trade show visits to a Willy Wonka-style Gold Ticket contest and the notorious Joey, Clyde and Danny Easter Bunnies... the company has certainly held its own in terms of creative marketing approaches.

The new shop on Duckworth, however, takes the ‘wow’ factor to a whole new level. As decadent as the outside of the building is, if you are a chocolate lover, prepare yourself for a truly intoxicating experience when you visit the retail showroom. Surrounded by the incredible aroma of gourmet chocolate being made, theshowroomisbeautiful,thetruffledisplay is exquisite, the chocolate waterfall is hypnotic and, while you are standing watching the chocolate being made before your eyes, don’t forget to look up and see the incredible 3D chocolate sculpture suspended from the ceiling. “We wanted to create a world class Chocolaterie”, says Smith. “We’ve done that.”

Brent Smith is owner of Newfoundland Chocolate Company. For more informa-tion on their new location and products, visit www.newfoundlandchocolatecompany.com.

166 Duckworth Street, new home of Newfoundland Chocolate Company

Keeping Current


amazINg mEmBERSHIP RaCE

Advanced Office Equipment Inc.

Bistro Sofia Inc.

Janet Butler, Re-max Realty Specialist ltd.

angela Collins, arbonne International

Barry Snow, Tacamor Inc.

goss gilroy Inc.

lisa Quinton, Connections

for Success Inc.

michelle Snow, mHS Presentations

marie kelderman helps out staff

west End Chiropractic Clinic

Welcome new members who joined the St. John’s Board of Trade during Amazing Membership Race Day!

le Boudoir Inc.

Craig lewis, SaP world

Co. ltd.

kim Hoskins, Craig Ennis andRob English

Keeping CurrentTHE amazINg mEmBERSHIP RaCE


maurice fitzgerald Photographer

Bluedrop Inc.

kim Hoskins...after the race

We’ve added MORE flights!

Check out our new flight scheduleat provincialairlines.ca.

C’est moi fashion Comp Inc.

lisa Hall, The Rug Room

Keeping Current


PolICy maTTERSCity Finances The Board of Trade remains concerned about the level of spending, and spending growth, at City Hall. Recently, the Board of Trade has put forward its suggestions to the City of St. John’s about further cost controls, concentrating on core services, and aligning the spending growth with residential income growth and what is happening in the business community. In the context of City budgets increased by approximately 94% from 200-2010 and spending in 2011 potentially being as high as $224 million, below are highlights of our recommendations: Corrective actions taken now can avert substantial tax increases and avoid more harsh measures in the future.

Lock in expenditures at a current-year •level (i.e. in 2011, the City should develop a budget for 2012 that is no higher than the one planned for 2011); Outline a three year strategy to return to •budgetgrowththatistiedtoinflation;As outlined in the City’s 2010-13 •corporate strategic plan, identify potential private sector partnerships for future projects, programs and partner-ships.

Growth of population and business is a key priority of the City so that the revenue base can grow. Therefore, more must be done on the expenditure side of the equation. The Board of Trade strongly urged relatively minor belt-tightening in the present to secure the future of City budgets to maintain the standing of St. John’s as a great city in which to live, work and play.

Federal issues In anticipation of a federal election being called in the near to medium Term, the Board of Trade is preparing a list of federal policy priorities to be addressed by the national parties and their candidates in Newfound-land & Labrador ridings. The Board will put together an ‘election platform’ and commu-nicate to local candidates and national parties why addressing these issues supports the overall business environment and local business needs. Tell us what you think are key federal priorities, contact Craig at [email protected] or 726-2961, ext. 3.

Keeping CurrentPolICy maTTERS


more employers; the "First Job/Entry Level" minimum wage is $6.00/hour. Currently, B.C. has the lowest minimum wage in the country at $8.00/hourManitoba’s minimum wage is $9.50, •except for workers involved in construc-tion, who start at $12.60Nova Scotia pays $9.15 for inexperi-•enced workers (less than three months employed in the type of work they are hired to do), with a general minimum wage of $9.65Ontario’s $10.25 is the highest •minimum wage in Canada, with a number of exceptions:Students (under age 18, working under 1. 28 hours per week between June and September) is $9.60Liquor servers $8.902. Homeworkers (includes students and 3. overrides the student wage) $11.28Quebec has a wage of $8.25 for •workers receiving gratuities, with others receiving $9.50.

Canadian breakdown of Minimum Wage earners

Some information on minimum wage is presented to provide readers with back-ground on what is happening here and what is happening across the country on the specificissueofminimumwage.

Provincially In 2008, in Newfoundland and Labrador, the minimum wage earner picture looked like this:

15,100 minimum wage earners, repre-•senting 7.7% of the total workforce7,100 minimum wage earners ages •15-24, representing 47% of all minimum wage earners5,800, or 38.4%, of all minimum wage •earners worked in wholesale and retail2,700, or 17.9%, of all minimum wage •earners worked in accommodations/food services700, or 4.6%, of all minimum wage •earners are the head of a family

The Canadian perspective The Canadian Chamber of Commerce has stated that a higher minimum wage costs jobs for young and unskilled workers. Quantified, a 10% increase in minimumwage results in a 2.5% decline in employ-ment. Other provinces have different methods of applying their minimum wages. Some high-lights include:

British Columbia’s minimum wage •applies only once a person has worked for more than 500 hours with one or

Your say on transport To enhance our advocacy efforts on your behalf, the Board of Trade is conducting an online survey to gain information on the costs of bringing goods into the province and the factors driving those costs. We value our member's concerns over rising transportation costs and would appreciate your responses. The survey will ask you questions related to the cost of transporta-tion. Wherever the term 'import' is used, it means bringing goods into the province, whether from domestic or international sources. The survey should take no longer than 5 minutes to complete. www.survey-monkey.com/s/QXD9BW5.

In-depth: A look at Minimum Wage Minimum wage plays an important role in ensuring fair wages for workers, but it is not the only lever to increase earned wages and enhance quality of life. For many businesses, particularly small busi-nesses, minimum wage is a key issue as they work to pay competitive wages and succeed against other businesses in their fields,whether local or outside the regionand province. The Board of Trade works toward supporting a competitive business environment. This environment is one with qualified, productive and readily availableskilled labour that enables people to have a good quality of life.

Keeping Current


aRoUNd THE BoaRd

Meet Your

MatchLorraine Ennis of Eastern Audio hosts her last official event as chair of the Ambassadors’ Committee.

Angela Hedderson of Convergys finds the missing pieces to her company during a puzzle game at the Meet Your Match mixer.

Together, new and seasoned members network while searching for their missing puzzle pieces

Rob English of ACME Financial and Marilyn Miller of Credit Counseling Services share a smile at the annual Meet Your Match business mixer.

Keeping CurrentaRoUNd THE BoaRd


Guests network while enjoying delicious food and access to exhibits at a business mixer held at the Johnson Geo Centre.

Small Business Owner Dallas Mercer speaks of her “Secrets to Success” to the St. John’s Board of Trade during a luncheon held during Small Business Week.

Members mingle at the athome mixer

Perrin Beatty, CEO of the Canadian Chamber of Commerce speaks to members following his presentation on “From Recession to Recovery: What’s Next for Canada’s Economy”.

Frank Coleman, President and CEO of the Coleman Group of Companies and Peter Byrne, CEO of Rocky Mountain Liquor Inc. pose for a picture with executive Board of Trade members Derrick Sullivan and Steve Power following a luncheon in which Mr. Byrne addressed the Board of Trade on the privatization of liquor in Alberta

We see the possibilities.As a process operator at Suncor Energy, Dean Cleaver knows that responsible development is key to Suncor becoming

a sustainable energy company. He is one of more than 12,000 Suncor employees committed to making it happen. Seeing

the possibilities is how Suncor pioneered the development of Canada’s oil sands. It's also how we approach other energy

resources from coast to coast and beyond. Now, we’re applying the same energy, innovation and commitment to ensure

our operations deliver social and economic benefits while minimizing environmental impact. See the possibilities for

yourself – take a look at our record.

CORP_General_East: Suncor SEI-10-0849 Business News (Aug/Oct/Dec) Full page type 7-3/4” x 9-7/8” (8-1/2” x 11” trim), no bleed, black keyline prints. 4c. KLVC. Sept14.

8% decrease in

Terra Nova’s GHG

emissions from 2008

$1.2billion27% reduction in surface

water withdrawal at

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actual and

planned investments

in new tailings technology

energy

innovation

commitment

Find out more about Suncor’s track record

and how we are planning to responsibly

develop North America’s energy supply.

www.suncor.com/sustainability

Suncor_0849_BusNews_Aug 9/14/10 12:56 PM Page 1

mEmBER NEwSMembership


CareGivers Inc. President / Executive Director recognized for success The St. John’s Board of Trade congratu-lates Anne Whelan of Caregivers Inc. for being named the East Region Finalist for the 2010 RBC Canadian Women Entrepre-neurship Awards. This award recognizes an entrepreneur who, through expanded management, empoweres employees and demonstratesexcellence,creatingaflexibleand responsive business that is adaptable to changing markets and exploiting opportu-nities for continued growth. Ms. Whelan also won NLOWE’s Visionary Award in 2010.

Chevron Canada makes major community partnership investment in leading provincial social services agency On November 16, Mark MacLeod, Chevron Canada’s Vice President for Atlantic Canada, announced that Chevron Canada has entered into an agreement to invest $300,000 from 2010-2012 in the social enterprise activities of Stella Burry Community Services (SBCS). MacLeod noted that Chevron was “a big believer and supporter of the organization’s strategy to provide skills development and training, which ultimately link people with real work opportunities.” The partnership between the two organi-zations goes back to 2005 when Chevron made an initial four year commitment of $100,000 to SBCS training programs. The relationship has been highly successful for both organizations and together they were recipients of a 2008 Global Best Partner-ship award by the International Partner-ship Network, in collaboration with the Conference Board of Canada presented in Helsinki, Finland for outstanding and effective business, education and community organization partnerships withsignificantimpactonindividualsandcommunities.

Marine Atlantic develops communication system Marine Atlantic has developed a communications system that will allow stakeholders of Marine Atlantic to be directly communicated with regarding schedule changes to their service. Marine Atlantic invites tourism operators from across the province to receive direct communications from them regarding sailing schedules. By signing up, you will receive daily communications each morning which summarize two days worth of sailing information, speak to any mechanical issues, and highlight any weather events that might delay the vessels. This information goes out 24/7/365. Subscribers to this service must provide a preferred e-mail address to receive the information. Marine Atlantic has also begun using anewMassAutomatedNotificationSystem to advise passengers via e-mail, cell phone and telephone of any service interruptions impacting their particular sailing schedules. Part of Marine Atlantic’s communication protocols will also include advising external stakeholders of service interruptions. When they are ready to build their subscribers list in the notificationsystem,theywouldliketousethis information for that purpose as well. Therefore, by providing your email address to Marine Atlantic, you are also giving consent to be included in the subscriber list that will be used for the Mass Automated NotificationSystem. Quinlan Brothers Ltd. brings Newfoundland Snow Crab and Shrimp Seafood Products to Markets throughout Atlantic Canada Quinlan Brothers Ltd. Of Bay de Verde launched their Northland Seafood brand retail products on November 8. Quinlan Brothers has been working with popular wholesaler Costco Canada for the launch of its new line. Northland Seafood will be featured in a series of Product Showcases

reaching stores across Atlantic Canada and Quebec, starting with their St. John’s location for a limited time. The company sees this initiative as an important step in developing a compre-hensive value added seafood industry in Newfoundland. Building on the local demand for their popular Crab au Gratin appetizer, Quinlan’s new product line also includes Crab Cakes, Shrimp Croquettes, Seafood Chowder, Capped Snow Crab Claws and Snow Crab Leg and Claw Sections. Quinlan’s Crab au Gratin served in the natural shell has been produced as a specialty item at the Bay de Verde plant for over 20 years. The product has earned wide spread demand across the province but has only been available during the Christmas season. Quinlan Brothers is excited to make more Newfoundland harvested and processed seafood available in regional markets and recognizes this move as a positive step in creating diversity within its operations and the industry.

RDC awards to students The Research & Development Corpora-tion (RDC) recently announced details of its 2011 RDC Ocean Industries Student Research Awards competition. Research funding for graduate and undergraduate

mEmBER NEwSMembership


students will allow Newfoundland and Labrador to attract and retain highly-qual-ifiedstudentspursuingresearchrelatedtothis province’s ocean industries sector. The awards target graduate and under-graduate students enrolled in ocean industries-relevant programs, including offshore petroleum engineering and geosci-ences,oceanengineering,fisheries,aqua-culture, and related marine science, and other areas that support innovation and the commercialization of ocean technologies in Newfoundland and Labrador. Post-secondary students across Canada and internationally, who are interested in pursuing their studies and conducting leading-edge research in Newfoundland and Labrador, at either Memorial Univer-sity of Newfoundland or the College of the North Atlantic, are encouraged to apply.

Ramada St. John’s Wins International Award The Ramada St. John’s recently received international recognition for its dedication

to customer service as a “Best of 2010” property by Ramada Worldwide. The award distinguishes the hotel for its commitment to exceptional customer service, high quality accommodations, and consistent brand performance. The award was presented at the 2010 Wyndham Hotel Group Global Conference, held in Las Vegas on September 21, 2010. Ramada St. John’s General Manager, Greg Fleming says “As a locally owned and operated facility, being recognized for our commitment to our customers touches close to home. The entire Ramada St. John’s team is honoured to be acknowledged as one of the best hotels in the country.” Fleming says the Ramada St. John’s is one of just three hotels in Canada and 25 worldwide to receive the award, thanks in part to the loyalty of their corporate clientele. “I offer my sincere congratulations to the Ramada St. John’s and its staff, as this award places them among the very best that the Ramada brand has to offer,” said

Mark Young, Ramada Brand Senior Vice President. “Their continuous commitment to providing guests with unparalleled service and accommodations serves as a testament to the strength and quality of not only their hotel, but to that of the greater Ramada brand.”

MembershipmEmBER PRofIlES


Established in 2004 by Aiden Flynn, the Rabbittown Theatre Company is a non-profitorganizationthatproduces

classical and original professional theatre; generates professional

development opportunities for artists in Newfoundland and Labrador; and

educates and develops audiences for classical theatre. 2010 has seen

Rabbittown emerge as a major cultural force in the province. The company

launched New World Theatre Project, constructed the Indeavour Playhouse in Cupids, partnered with Shakespeare’s

Globe Centre of Canada, and continued operation of its St. John’s theatre space.

Currently, Rabbittown is establishing the Metro Theatre Alliance, an initiative

that will organize the sector with an eye on improving and promoting

professional practice and bringing focus to the great work that is produced by our

professional theatre artists.

Barbara StoylesTravel Counsellor, St. John’s

10 Reasons to Choose Your TravelCounsellor for all Your Travel Needs:

Value of MoneyTravel Made Simple

ConvenienceLoyalty

Making Travel Dreams a RealityTravel Must Haves

The Vacation You DeservePassion for Travel

Peace of MindKnowledge

Beach Vacations, Destination Weddings, Dream Honeymoons, Airfare, Hotels, Car Rentals, Adventure Travel, Ski

Holidays, Cruises, Tours, City Escapes and more!

709 726 [email protected]

www.travelcounsellors.ca/barbara.stoyles

Nine Island Productions and Consulting harnesses the power of video to help

you grow your business. The company focuses on the develop-ment of corporate videos, commercial and television productions, and media

training. With more than 15 years experience in front of and behind the camera, owner Peter Walsh is a national and interna-

tional award-winning producer, director, videographer, and former journalist.

His 16 major awards include a pres-tigious Gemini and New York Interna-

tional Film and Television honour. Nine Island Productions and

Consulting will capture the moments and tell the stories that are key to your success — whether it’s to engage your

employees, clients, or customers.

The St. John’s International Women’s Film Festival is approaching its 22nd year in operation. During its tenure, it has established itself in the Canadian filmmakingindustryasafestival

of high acclaim. Visiting delegates, filmmakers,andbroadcastersflock

to the festival to take part in industry workshops, screenings, and networking

events. This annual festival is few of it’s kind in Canada as its mandate is to promote mentorship for women filmmakersaswellasofferbusinessopportunitywithotherfilmindustryprofessionals in Canada and abroad. Thisnon-profitorganizationisrunbya group of highly spirited women who are passionate about the arts in the St.

John’s community.

SapWorldisNorthAmerican’sfirstcompany to harvest Birch Nectar (Sap), from birch trees for creating beverages. Foundedin2005,welaunchedourfirstproduct “Lady of the Woods – Spring

Wine” in 2007. We have since developed birch vodka called “BirchWynd” and are currently developing a birch juice

called “Sapalicious- It’s so Delicious”. Birch Sap is used in hundreds of products

and we are driven to become North America’s, largest producer/supplier of Birch Nectar. We are creating a new

industry in NL and I invite you to visit your local NLC store and try our wine, and visit our website, for I can say that

you will be pleasantly surprised in both. [email protected] www.sapworld.ca

709-764-1211

Smith, Bussey, Muir is among the largest of Newfoundland & Labrador’s CertifiedGeneralAccountingfirmsandisthelongestoperatingCGAfirmintheprovince. We offer a full-suite of profes-sional services to small and medium sized

clients. We endeavour to provide our services in a comprehensive and cost-

competitive manner, in order to provide a clearly differentiated choice from the largechainaccountingfirms.Weare

focused on, but not limited too, auditing, financialstatementpreparation,taxation,training, consulting, and bookkeeping. We are small enough to care about our

clients' success and big enough to handle anything our clients require.

Membership


NEw mEmBERSProvincial Investigative Services Sean Connors, Business Development ManagerP.O. Box 13481St. John’s, NL A1B 4B8P: 709-368-2441 F: [email protected]

Re/max Realty Specialist limitedJanet Butler, Realtor40 Aberdeen AvenueSt. John’s, NL A1A 5T3P: 709-726-8300 F: [email protected]

Judith diane dow, Retiree59 Roosevelt Ave. Apt 205St. John’s, NL A1A 0E8P: 709-364-9709

SaP world Co. ltd. Craig Lewis, CEO6 Lewis LaneFleurs de Lys, NL A0K 2M0P: 709-253-2119 C: 709-764-1211F: [email protected]

mHS PresentationsMichelle Snow, CEO10 Forest River RoadTorbay, NL A1K 0B2P: [email protected]

The Rug Room Inc.Lisa Hall, Owner /Operator980 Kenmount RoadParadise, NL A1L 1N3P: 709-747-7788 F: [email protected]

minnie ann Piercey, Retiree 308 Lanark DriveParadise, NL A1L 0M3P: 709-237-3478

Tacamor Inc.Barry Snow, Vice President, Business Development1 Augusta PlacePlacentia NL A0B 2Y0P: 709-227-1160 F: [email protected]

Connections for Success Inc.Lisa QuintonProfessional Motivator50 Hamlyn Road Suite 202St. John’s, NL A1E 5X7P: 709-747-1492 F: [email protected]

MembershipNEw mEmBERS


C’est moi fashion Comp Inc.Sandi Callahan, Managing DirectorAddress: 8 – 10 Rowan Street Terrace on the Square St. John’s, NL A1B 2X1P: 709-726-7266 F: [email protected]

Bistro Sofia Inc.Stoyan Velinov & Grigor Bersinski, Owners /Operators320 Water StreetSt. John’s, NL A1C 6E8P: 709-738-2060 F: [email protected]

arbonne InternationalAngela Collins, Regional Vice PresidentP.O. Box 1113Bay Roberts, NL A0A 1G0P: [email protected]

Advanced Office Equipment Ltd. Bruce Hiscock, Co-Owner10 Pippy Place Suite 101 P.O. Box 8222 St. John’s, NL A1B 3N4P: 709-722-2679 F: [email protected]

maurice fitzgerald PhotographerMaurice FitzgeraldOwner / Photographer72 Regent StreetSt. John’s, NL A1A 5C5P: [email protected]

goss gilroy Inc.Bea Courtney, Partner401 Empire AvenueSt. John’s, NL A1E 1W6P: 709-754-2065 F: [email protected]

le Boudoir Inc.Mona Winter, Vice-PresidentNicole Whittle, President256 Water StreetSt. John’s, NL P: [email protected]

west End Chiropractic ClinicDr. Stephen RobinsonChiropractor47 Leslie StreetSt. John’s, NL A1E 2V7P: 709-722-5515 F: [email protected]

Bluedrop Inc. Emad Rizkalla, President & CEOTom Loder 18 Prescott Street St. John’s,NL A1C 3S4P: 709-739-9000F: [email protected]

106 Airport Road, St. John’s, NL 709.753.3500

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We Take Care of the Million Little Things.

100% satisfaction. We Guarantee It!The Comfort Inn Airport boasts over 5000 sq ft. of modern conference and banquet space for business meetings, conferences, seminars and special events. Let one of our experienced meeting planners help you create a successful and worry free event.

Membership


NEw mEmBERS

“Market trendsare changing. Howshould we respond?”

You can’t afford a leap of faith when it comes to your propertyinvestments. When the stakes are this high, you need the goldstandard in advice. AIC professionals are Canada’s leading authoritiesin real property valuation. We can help you make smarter choiceswith in-depth analysis, market insights and practical solutions atevery stage of the property lifecycle. Get the real property expertsworking for you; consult the professionals at AIC.

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Advisory Services | Consultation | Due Diligence | Feasibility Studies | Valuation

REAL VALUE EXPERTSAppraisal Institute of Canada

Newfoundland and Labrador

Re/max Realty Specialists limitedBrad Colbert, Realtor40 Aberdeen AvenueSt. John’s, NL A1A 5T3P: 709-765-7979F: [email protected]

milestone Promotions Inc. Gord Delaney, Owner /Operator75 Leslie StreetSt. John’s, NL A1E 2W1P: 709-746-3023F: [email protected]

Balance Rehabilitation ClinicBrenda Madden, Owner /OperatorSuite 209 8-10 Rowan StreetTerrace on the SquareSt. John’s, NL A1B 4J9P: 709-754-7766F: [email protected]

driscoll CommunicationsBob Driscoll, Sole Owner129 Rennies Mill RoadSt. John’s, NL A1B 2P2P: 709-576-2828F: [email protected]

J.w. lindsay Enterprises limitedShannon BroderickProject Manager1134 Topsail BlvdSt. John’s, NL A1N 5E8P: 709-273-5000F: [email protected]

G C 1 0 B o a r d o f T r a d e A d D e c 2 0 1 0

W e d n e s d a y , N o v e m b e r 1 0 , 2 0 1 0 4 : 0 4 : 0 9 P M

business news - december 2010

Documents

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vicechairdenis mahoney