IFAT Group

Business decisionsare made with

is Israel’s leadingmedia information company

2. It is very experienced in locating, analyzing and processing business and media information.

1. The company was established in 1947.

4. The group’s companies employ some 300 workers and work around the clock in order to provide a wide range of services.

3. Ifat Group is a member in FIBEP, an international organization bringing together the world’s media information companies.

IFAT Group

1. Our products include unique nformation and management tools in the fields of media, advertising, PR, social media, procurement and business development.

2. Among our thousands of clients are government ministries, organizations, companies, associations, advertising agencies, PR agencies, digital agencies and businessmen.

IFAT Group

Ifat Media Information specializesin collection, research and analysisof media information from differentmedia worlds, especially for theprofessional community.

Using advanced technologicalinfrastructure, thousands ofinformation items are collectedevery day, round the clock, from allIsraeli media outlets.

The data is processed, researchedand analyzed by both digital meansand a skilled team of our mediaresearchers, and transferred to ourcustomers in real time via a portal orIfat’s various mobile apps.

The services we offer to public figures,spokespersons and marketingmanagers in organizations providea complete and precise outline ofthe current media situation.

The information allows monitoringand intervention in media discussionsabout organizations and brands,whether for monitoring and respondingor for proactive management ofmarketing processes and campaigns.

Customer types:

PR agencies

Spokespersons

Advertisers and marketing managers

Research managers

Media and strategy consultants

Company owners

Ifat Tenders specializes inlocation and categorizationof thousands of public andexclusive tenders, and theirtransfer to companycustomers on a daily basis.

Thus thousands of companycustomers in various categoriesand activity fields ensure thatthey aren’t missing out on anopportunity to increaseturnovers and ales.

Business Opportunities

The company has led Israel’s tender and businessopportunities market for some 30 years, and employsdozens of information specialists and customer accountmanagers who provide personal and optimized service.

Business Opportunities

Customer types:Business owners

Acquisition and logistics managers

Business development and sales managers

Contractors and real estate specialists

Business Opportunities

Advertising Monitoring

Advertising Monitoring specializes incollecting and analyzing informationabout all the advertising campaignsat any given moment.

Advertising Monitoring analyses andmonitors campaigns broadcasted on TV,radio, newspapers, billboards, the movies,websites, YouTube and soon designatedcampaigns in mobile devices in Israel.

Advertising Monitoring

Customer types:

Advertising agencies and advertisers

Media and broadcast entities

Publicists and marketing managers

Media procurement entities

Ifat Media Analysis specializes in mediainformation analysis that allowsorganization managers to makeinformed decisions and improve theiractivity in the public and media scene.

The company employs dozens ofanalysts who process the informationcollected from media channels andanalyze it according to preset criteriadetermined in cooperation with theclient, and according to the internationalmedia text analysis method acceptedby the Association for Measurement andEffective Communication (AMEC).

The company has led the mediaanalysis market in Israel for overa decade, and its customers includethe most prominent public andbusiness organizations in Israel.

Customer types:

Government ministries and

administrative units

Public and private companies

Organizations and associations

Marketing managers

spokespersons

Vigo has initiated an advanced,smart & friendly operatingsystem for social media experts.

Vigo specializes in Measuring andAnalyzing your social mediacampaigns and threats.

Vigo's web application forsocial media monitoringand understanding is a majortool which allows the ability tomonitor, measure and analyzeCampaigns in a simple friendlymethod.

Social Intelligence

Social Intelligence

Customer types:

Digital managers

Marketing

Spokespersons

Advertising

Brand managers

Service & Support

IFAT Group

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