Sahar Ebrahimi-Sohi

Alix Agan

Chase Miller

Kyoungwon Choi

Our Culture

•AT&T

•Raise HS graduation rates

•Prepare students for college

•AT&T Aspire $350 million

•“it can wait”: inspired 5 million+ people to pledge

“It Can Wait” Campaign

•Several Advertisements•Online webpage with facts and information•Take the Pledge•Sponsored Celebrities•Phone app

The issue

•34% admit to texting and driving

•52% admit to talking on the phone while driving

•77% of young adults are confident they can safely text and drive

•Texting makes an accident 23X more likely

Jamie NashResident of Garland, TXWife & Mother of 2

• June 27th, 2010 – Ennis County, State HWY 85• Trapped in vehicle for over 20 minutes• Third & Fourth degree burns over 70% of her body

• Induced coma (10 weeks) • 36 surgeries• jamienashtxtl8r.com

www.jamienashtxtl8r.com

Mission Statement:

“Having first-hand experience, striving to take a serious stance, bringing much needed awareness to the general public, the dangers of texting while driving and the damages it WILL cause.”

TeXt: Music Fest

•Saturday, May 16, from 2-7pm

•Concert with Demi Lovato, Panic at the Disco, and more

•Booths with driving simulators and shirts ($15)

•Food trucks

•Families with their stories

The Venue• Plano’s Largest Park

• 800 acres

• Plenty of area for the concert to be held

Purpose

•Raise awareness

•Raise money match

•Attract people through a fun environment for education

•Make drivers think twice about texting and driving

Budget

• Food Trucks (8) - $7,000-$9,000

• Renting the Venue - $300

• Stage Rental - $10,000

• Booths - $500

• Staffing – AT&T Employees; normal wage

• T-Shirts - $4000

• Pamphlets -$700

• Radio Commercials - $700

• Total – Est. $24,700 - $26,700

Food Trucks VenueStage BoothsStaffing T-ShirtsPamphlets Radio Commercials

Conclusion

•Provide free entertainment that will bring in Teenagers and Young Adults

•Show them the real dangers of texting while driving

•Change their mentality in order to create a safer environment on the road

QUESTIONS?