Download - Business Communication Proposal
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Sahar Ebrahimi-Sohi
Alix Agan
Chase Miller
Kyoungwon Choi
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Our Culture
•AT&T
•Raise HS graduation rates
•Prepare students for college
•AT&T Aspire $350 million
•“it can wait”: inspired 5 million+ people to pledge
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“It Can Wait” Campaign
•Several Advertisements•Online webpage with facts and information•Take the Pledge•Sponsored Celebrities•Phone app
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The issue
•34% admit to texting and driving
•52% admit to talking on the phone while driving
•77% of young adults are confident they can safely text and drive
•Texting makes an accident 23X more likely
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Jamie NashResident of Garland, TXWife & Mother of 2
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• June 27th, 2010 – Ennis County, State HWY 85• Trapped in vehicle for over 20 minutes• Third & Fourth degree burns over 70% of her body
• Induced coma (10 weeks) • 36 surgeries• jamienashtxtl8r.com
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www.jamienashtxtl8r.com
Mission Statement:
“Having first-hand experience, striving to take a serious stance, bringing much needed awareness to the general public, the dangers of texting while driving and the damages it WILL cause.”
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TeXt: Music Fest
•Saturday, May 16, from 2-7pm
•Concert with Demi Lovato, Panic at the Disco, and more
•Booths with driving simulators and shirts ($15)
•Food trucks
•Families with their stories
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The Venue• Plano’s Largest Park
• 800 acres
• Plenty of area for the concert to be held
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Purpose
•Raise awareness
•Raise money match
•Attract people through a fun environment for education
•Make drivers think twice about texting and driving
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Budget
• Food Trucks (8) - $7,000-$9,000
• Renting the Venue - $300
• Stage Rental - $10,000
• Booths - $500
• Staffing – AT&T Employees; normal wage
• T-Shirts - $4000
• Pamphlets -$700
• Radio Commercials - $700
• Total – Est. $24,700 - $26,700
Food Trucks VenueStage BoothsStaffing T-ShirtsPamphlets Radio Commercials
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Conclusion
•Provide free entertainment that will bring in Teenagers and Young Adults
•Show them the real dangers of texting while driving
•Change their mentality in order to create a safer environment on the road
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QUESTIONS?