BUSINESS COMMUNICATIONDABBAWAL

A

GROUP MEMBERS:-PRIYANKA NAYAK – 90YASH REDDY – 117BARKHA RAWAT - 62

Off: 3, Raghunath Pathak Chawl, Sambhaji Nagar, Sahar Road, Near Fly-Over Bridge, Andheri (E), Mumbai – 69.Email Id: rdmedgedabbawala@yahoo.co.inWeb Site : www.mumbaidabbawala.comCell No.: 91-9869152163 Andheri Office - 26821897,

The Wonder Of Dabbawallas UnfoldedNUTAN MUMBAI TIFFIN BOX SUPPLIERS

ASSOCIATION

CONTENT:-IntroductionHistoryNMTBSAWorking of

NMTBSAOrganization

StructureApproachHuman Resource

Management

Logistic & Coding time

Six SigmaSWOT AnalysisCorporate Social

ResponsibilitiesSome more

achievementsConclusion

(Nutan Mumbai Tiffin Box Suppliers Association)

• History : Started in 1890• Charitable trust : Registered in 1956• Avg. Literacy Rate : 8th Grade Schooling• Total area coverage : 60 Km• Employee Strength : 5000• Number of Tiffin's : 2,00,000 Tiffin Boxes i.e. 4,00,000 transactions every day.• Time taken : 3 hrs

NMTBSA

BARKHA RAWAT

WORK IS WORSHIP:-• Error Rate : 1 in 16 million transactions• Six Sigma performance (99.999997)• Technological Backup : Nil.• Cost of service - Rs. 300/- to 350/- month

($ 6.00/month)• Standard price for all (Weight, Distance, Space)• Rs. 70 to 80 Cr. Turnover approximately. • “No strike” record as each one a share holder • Earnings - Rs. 5000/- to 6000/- per month.• Diwali Bonus: One month’s extra payment

from customers.

BARKHA RAWAT

BARKHA RAWAT

ATTITUDE:-“People study business books and then

practice. We practiced first and have now become case studies” Raghunath Medge (President)

“It’s a model of managerial & organizational simplicity” C. K. Pralhad

DABBAWALA AS MARKETING RESOURCEMarketing pamphlets with the “Dabba”.Sticker, Tag and Sample Piece of Goods with

“Dabba

BARKHA RAWAT

APPROACH:-DISCIPLINE :

• No Alcohol Drinking during business hours• Wearing White Cap during business hours• Carry Identity Cards

Code of conduct Rs 500- Drinking on duty Rs 100- Smoking on duty Rs 25- Not wearing white cap Rs 25- Not carrying ID card Rs 1000- Leave without intimation, sacked if repeated in 2-

3 instances

WOMEN:• Mrs. Bhikhubai of Borivali(East)• Mrs. Anandibai of Andheri(East)

BARKHA RAWAT

HUMAN RESOURCES MANAGEMENT:-

o HR Practices of the organization:- •Flat organization

•No Hire Fire Rule•Community based recruitment•Sharing common belief, values ethics•Followed the strict Dress code•Loyalty and Trust is their monopoly•Training provided to new comers•Owner as well as employee•Quarterly meeting discuss issue

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MANAGEMENT PRINCIPLES OF NMTBSA Team work Time management Innovation Customer Relationship Management

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LOGISTIC AND CODINGBy using their own logics methods they

deliver lakh of Tiffin's boxesthrough many dabba Walla's hand.Logistics is happening 24 hrs a day,7 days

a week and 52 weeks a year.Logistical competency is achieved by

coordinating the following: Network Design Information Transportation Inventory Warehousing

BARKHA RAWAT

CODING

BARKHA RAWAT

JOURNEY OF DABBAWALA

BARKHA RAWAT

SIX SIGMA

PRIYANKA NAYAK

MANAGEMENT LEARNING FROM DABBAWALA

PRIYANKA NAYAK

COMPANY WITH EXCELLENCE

PRIYANKA NAYAK

SWOT ANALYSISStrengths: • Simplicity in organization with Innovative service • Coordination, team spirit, & time management• Low operation cost• Customer satisfaction

Weaknesses: High dependability on local trains Funds for the association Limited Access to Education

PRIYANKA NAYAK

Opportunities• Wide range publicity • Operational cost is low • Catering

Threats• Indirect competition is being faced from caterers like maharaja community • Indirect threats from fast foods and hotels• Change in timings• Company transport

PRIYANKA NAYAK

ACHIEVMENTSDocumentaries made by:- BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY,

SAHARA SAMAY,

STAR TV, CNBC TV 18, CNN, SONY TV, TV TOKYO, NDTV.

CASE STUDY made by :

ICFAI Press Hyderabad & Bangalore

Richard Ivey School of Business – Canada

YASH REDDY

Invitations from : •CAII for conference held in Bangalore, IIML, IIMA, CII Cochin, CII Delhi,•Dr. Reddy’s Lab Foundation Hyderabad, SCMHRD Pune,• SCMHRD Nasik, Sadahana – Pune, Rotary Club – Bangalore, NIQR at ChennaiRadio: •German Radio Network, Radio Mirchi, Radio Mid-day, FM – Gold, BBC Radio, Radio City

YASH REDDY

YASH REDDY

YASH REDDY

DABBAWALA PRODUCTSProduct Name: Dabba (Tiffin box)

Price: 200/- ( Indian Rupees , INR)

Product Name: Gandhi capPrice: 50/- ( Indian Rupees , INR)

Product Name: Dabbawala MugDescription: This is tea / coffee mug with Dabbawala logo on it.Price: 30/- ( Indian Rupees , INR) YASH REDDY

REASONS TO USE DABBAWALA

Home made food is best for health and because health is wealth.

Home made food is cheaper.

Do you not love your mother or wife and like to eat food made by her?

Safety - The Local train of Mumbai

YASH REDDY

Even if there is no one at home to cook food for you , Dabbawalas can deliver you good quality home like lunch  through many restaurants.

Dabbawalas give reliable services and their performance and accuracy match six sigma standards.

We, the Dabbawalas never go on strike.

By taking our services you are proving direct employment to 5000+

YASH REDDY

Dabbawalas are an icon in their own sense and famous world over for their efficiency .

They regularly organize bhajan and kirtans and spread the essence of Marathi culture , good will and togetherness of India

YASH REDDY

YASH REDDY

ORDER THROUGH SMS:- Although the service remains essentially low-

tech, with the barefoot delivery boys as the prime movers, the dabbawalas have started to embrace technology, and now allow booking for delivery through SMS. A web site, mydabbawala.com, has also been added to allow for on-line booking, in order to keep up with the times. An on-line poll on the web site ensures that customer feedback is given pride of place.

YASH REDDY

CONCLUSION:- Thus we have the unique system of delivery of lunch boxes

in Mumbai for the Mumbaikars. It is not a full fledge commercial organization, running business with primary aim of profit, but rather that an organization with the aim of customer satisfaction.

A very true & excellent example of Hospitality. The six sigma service providers & 100% customer satisfaction level achievers are really satisfied. To know practically their job satisfaction level was the motto of these research. & I would like to conclude that the six sigma service providers are really satisfied with their job.

The research has shown 94% satisfaction level. This is really grateful .Though they are earning very less amount from their business, though their jobs too hectic in nature, though they don't have any social security measures for their safety but their glazing eyes shows they are satisfied with their job.

PRIYANKA NAYAK

• Customer is God & service to customer is as same as service to God. Their customer is satisfied so they are satisfied. They called as Management Guru because of their core values, which are

•Work is Worship

•Serving people is Serving God

•Annadan is Mahadan

•Time is Money

•Unity is Power

PRIYANKA NAYAK

THANK YOU !!