Group members:Group members:Md. Emum Hossain

- ID : R 133259Md. Abul Hashem

- ID : R 132202Md. Mohsin

- ID : R 132210Md. Abdul Aziz

- ID : R 132211

Presentation on

Mumbai Dabbawala

Submitted To:Submitted To:Nazamul HoqueNazamul HoqueAssociate Professor &Associate Professor &Coordinator, RMBACoordinator, RMBADBA, IIUCDBA, IIUC

► History History : : Started in 1890Started in 1890► Charitable trustCharitable trust : : Registered in 1956Registered in 1956► Avg. Literacy RateAvg. Literacy Rate : : 8th Grade Schooling8th Grade Schooling► Employee StrengthEmployee Strength : : 50005000► Number of Tiffin'sNumber of Tiffin's ::2,00,000 Tiffin Boxes2,00,000 Tiffin Boxes

i.e 4,00,000 transactions every dayi.e 4,00,000 transactions every day► Time takenTime taken : : 3 hrs3 hrs► Total area coverageTotal area coverage : : 60 Kms to 70 Kms60 Kms to 70 Kms

Nutan Mumbai Tiffin Box Suppliers Association

Success FactorsSuccess Factors

► Low cost deliveryLow cost delivery

► Delivery rel iabil i tyDelivery rel iabil i ty

► Decentral izationDecentral ization

► Perceived equalityPerceived equality

► Suburban railway Suburban railway networknetwork

• Design – on information flow, product exchanges and developing long lasting relationships

• Result – loyal team of dabbawala and a assured customer base

• Leader – Madhu Bache had a strong influence

• Strategy – is same since 125 years – To develop localized organization and groups to have location advantage cause of familiarity with the area

• Network – Networking system is like internets network on a system

HR Practices they follow

• Flat organization• No hire and fire rule• Community based Recruitment • Sharing common beliefs, values, ethics• Following of strict dress code• Loyalty & trust is their monopoly• Training provided to the new joinees• Owner + Employee is the designation of each• Quarterly Meetings to discuss issues

PRESIDENT

VICE PRESIDENT

MEMBERS(5000)

13 Members

Organizational Structure Organizational Structure

TREASURES

DIRECTORS(9)

MUKADAM

GENERAL SECRETARY

PORTERS FIVE FORCE THEORYPORTERS FIVE FORCE THEORY

► Competition:Competition: Its difficult to Its difficult to replicate their supply chain network replicate their supply chain network

► New entrants:New entrants: Fast food joints as Fast food joints as well as office canteens. However, well as office canteens. However, since neither of these serve home since neither of these serve home food, the food, the dabbawallasdabbawallas' core offering ' core offering remains unchallenged. remains unchallenged.

► Bargaining power of buyers:Bargaining power of buyers: Delivery rates are so nominal (about Delivery rates are so nominal (about Rs 300 per month) that one simply Rs 300 per month) that one simply wouldn't bargain any further. wouldn't bargain any further.

► Bargaining power of sellersBargaining power of sellers: : minimum infrastructure and minimum infrastructure and practically no technology is used, practically no technology is used, hence they are not hence they are not dependent on suppliers. dependent on suppliers.

► Threat of a new substitute Threat of a new substitute product or service: product or service: NoNo substitutes substitutes to home cooked food in Indian to home cooked food in Indian scenario, hence threat to the scenario, hence threat to the dabbawalladabbawalla service is not an issue at service is not an issue at least in the foreseeable future. least in the foreseeable future.

Strengths:

Simplicity in organization with Innovative service Coordination, team spirit, & time management Low operation cost Customer satisfaction Low Attrition Rate

Weaknesses:

High dependability on local trains Funds for the association Limited Access to Education

SWOT Analysis

Opportunities

Wide range publicity Operational cost is low Catering

Threats

Indirect competition is being faced from caterers like maharaja community Indirect threats from fast foods and hotels Change in timings Company transport Ticket restaurant

HOW THE DABBA IS DELIVEREDHOW THE DABBA IS DELIVERED

The entire system depends on TEAMWORKThe entire system depends on TEAMWORK

and meticulous timing. Tiffins are and meticulous timing. Tiffins are

Collected from homes & taken to nearest Collected from homes & taken to nearest

Railway Station. Then they are sortedRailway Station. Then they are sorted

out for area-wise distributiuon, so that a out for area-wise distributiuon, so that a

single tiffin could change hands 3 to 4 single tiffin could change hands 3 to 4

Times in the course of its daily journey.Times in the course of its daily journey.

CODING OF DABBASCODING OF DABBAS

1-111-11 CHURCHGATE CHURCHGATE1212 MARINE LINESMARINE LINES1313 GRANT ROAD, BOMBAY GRANT ROAD, BOMBAY CENTRALCENTRAL1515 LOWER PARELLOWER PAREL1616 DADAR (WEST)DADAR (WEST)1717 DADAR (EAST)DADAR (EAST)1818 ANDHERI (EAST, WEST)ANDHERI (EAST, WEST)

JOURNEY OF DABBAWALA: JOURNEY OF DABBAWALA: 9:30 A.M- 10:30 A.M 10:34- 11:20 A.M 11:20- 12:30 P:M

12:30 - 1:00 P.M 1:15- 2:30 P.M2:48- 3:30P:M

3:30- 4:40 P.M

Management Principles Derived..Management Principles Derived..

► Team workTeam work ► Time managementTime management► InnovationInnovation► Customer relationship Customer relationship

managementmanagement► 6 Sigma6 Sigma► Logistics And Supply Logistics And Supply

chain managementchain management

• Documentaries made by : BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA SAMAY, STAR TV, CNBC TV 18, CNN, SONY TV, TV TOKYO, NDTV.

• CASE STUDY made by : ICFAI Press Hyderabad & BangaloreRichard Ivey School of Business – CanadaAlso, Included in a subject in Graduate School of Journalism University of California, Berkeley

• Invitations from : CII for conference held in Bangalore, IIML, IIMA, CII Cochin, CII Delhi, Dr. Reddy’s Lab Foundation Hyderabad, SCMHRD Pune, SCMHRD Nasik, Sadahana – Pune, Rotary Club – Bangalore, NIQR at Chennai

•Radio: German Radio Network, Radio Mirchi, Radio Mid-day, FM – Gold, BBC Radio, Radio City

Their Achievements

Others:Others:

World record in World record in Best Time Best Time ManagementManagement with Six Sigma with Six Sigma rating.rating.

Name in “Name in “GUINESS BOOKGUINESS BOOK of of World Records”.World Records”.

Registered with Registered with Ripley'sRipley's “ believe it “ believe it or not”.or not”.

Participated in “Participated in “Deal Ya No Deal Deal Ya No Deal ContestContest ” by Sony Entertainment ” by Sony Entertainment TelevisionTelevision

Invited for marriage of Hon. Invited for marriage of Hon. Prince Charles of England on Prince Charles of England on 9th Apri l , 20059th Apri l , 2005

Conclusion & RecommendationConclusion & Recommendation

► With high team spirit & time management with the low With high team spirit & time management with the low operations cost they are giving full customer satisfaction.operations cost they are giving full customer satisfaction.

► The recommendation is that they are highly dependent on The recommendation is that they are highly dependent on local trains so they must be prepared in case if the local trains local trains so they must be prepared in case if the local trains stop working.stop working.

► They have to be prepared about the competition which they They have to be prepared about the competition which they are facing from hotels & fast food chains.are facing from hotels & fast food chains.

► They have high range publicity so based on that they can They have high range publicity so based on that they can enter other cities also.enter other cities also.