PowerPoint Presentation

Ques Before we Begin

Mumbai Dabbawallas presented by:Akshay Vasudeva (157)Rishabh Gupta (162)

What can we learn from themPassionCommitmentConsistency100 % executionAccuracyDedicationTime managementComplete customer satisfactionWhat do they do?They carry your DABBA from your home to your workplace, and deliver the same DABBA back to your home the same day.

They are not caterers

Main principlesWork is worship

Customer is GOD

No alternate to hardwork

Importance of human valuesTheir HistoryIn 1890, Mahadeo Bhavaji Bachche started a lunch delivery service.

A charitable trust was registered in 1956 under the name ofNutan Mumbai Tiffin Box Suppliers TrustExecutive Committee(5 members)Teams of 20-25 headed by a group leaderIndividual Dabbawallaworkload = 30 tiffinsstructure9

Error Rate : 1 in 16 million transactions

Six Sigma performance (99.999999)Technological Backup : Nil.Cost of service - Rs. 400/month ($ 4.00/month)Standard price for all (Weight, Distance, Space) No strike record as each one a share holder Earnings -8000 to 9000 p.m.Working rate11Customer satisfactionWhat is customers perception??APPROACHPeople study business books and then practice, we practice first and now we have become case studies Raghunath medge- President

This is a model of management and organization simplicity - CK Prahalad

DISCIPLINE :No Alcohol Drinking and smoking during business hoursWearing White Cap during business hoursCarry Identity Cards No leave without prior notice

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Evolution of coding systemCodingVLP9E12E3VLP : Vile Parle (Suburb in Mumbai)

9E12 : Code for Dabbawallas at Destination E : Express Towers(Bldg. Name)

12 : Floor No.

E : Code for Dabbawallas at Residential station.

3 : Code for Destination station (E.g.. Nariman Point)17Let us now look at an example of these codes on the tiffins to better understand the system and what it all denotes:

EVP9 VS 123 34CB10BOGGH132 P 9D62GPOMDSetback1975- 22 days of railway strike1982- textile mill worker strike1993- serial blasts in mumbai2005- heavy floods2008- terrorist attack

But for them work is worshipJOURNEY OF DABBAWALA:

9:30 A.M- 10:30 A.M10:34- 11:20 A.M 11:20- 12:30 P:M12:30 - 1:00 P.M 1:15- 2:30 P.M2:48- 3:30P:M3:30- 4:40 P.M

10:34-11:20 am

This time period is actually the journey time. The dabbawalas load the wooden crates filled with tiffins onto the luggage or goods compartment in the train. Generally, they choose to occupy the last compartment of the train.

1:15 2:00 pm

Here on begins the collection process where the dabbawalas have to pick up the tiffins from the offices where they had delivered almost an hour ago.

RETURN JOURNEY:2:00 2:30 pmThe group members meet for the segregation as per the destination suburb.

SWOT ANALYSIS

SWOT ANALYSISStrengths:

Simplicity in organization with Innovative service Coordination, team spirit, & time management Low operation cost Customer satisfaction

Weaknesses:

High dependability onlocal trains Funds for the association Limited Access to Education

Opportunities

Wide range publicity Operational cost is low Catering

Threats

Indirect competition is being faced from caterers like maharaja community Indirect threats from fast foods and hotels Change in timings Company transport

Operating EnvironmentCompetitors: Fast Food chains, restaurants and road-side vendors, Udipi chain etc. Competition is different: NO MANUFACTURING, ONLY DISTRIBUTIONSuccess FactorsLow cost deliveryRs. 150 -200Delivery reliabilityEntrepreneurs, not employeesNo strikesFlat structureReferrals from friends and relativesNo dilution of service cultureSuccess FactorsDecentralizationPerceived equalityEffort different, same remunerationSuburban Railway NetworkFoodline of the cityFutureKey concernsShrinking customer base and loyaltyLoss of textile mill workers in 80s amd 90sEach group authorized to target new customers (school children etc.)Lifestyle changesNot a major damage for the businessWorkforce managementNext generations do not seem to be greatly interestedNot many incentives for good workersNot many disincentives wither (no firing)

FutureSales and Marketing reps of companies?ApproachOnly for sample products, flyersNot for products with billingWant to keep meal delivery simple and manageable Replicate to other cities Distribution networkWorking populationPreponderance of long commuting times

Awards and Felicitation Shri.Varkari Prabhodhan Mahasmati Dindi (palkhi) sohala 4th march 2001. Invitation from CII for conference held in Bangalore.Documentaries made by BBC ,UTV, MTV, and ZEE TVDabbawalla services are popular with the Indian IT developer community in Silicon Valley, California, USA In literatureSalman Rushdie's novel The Satanic Verses,Dabbawalas feature as an alibi in the Inspector Ghote novel Dead on Time.

33Some AchievementsAwarded with ISO certification

World record in best time management.

Name in GUINESS BOOK of World Records.

Registered with Ripley's believe it or not.

LOGISTICSLogistics is happening 24 hrs a day,7 days a week and 52 weeks a year.Logistical competency is achieved by coordinating the following: Network Design Information Transportation Inventory Warehousing

35THE ROYAL VISIT:

Recently, the dabbawalas had royal company at Churchgate station. The Prince of Wales himself had visited them when he came down to Mumbai.

He took keen interest in their way of functioning, expressed surprise at their efficiency and was struck with awe when he was told that they didnt employ any technology.

The prince was presented a small memento, accompanied with a garland, a Gandhi topi and a trophy by the dabbawalas.

RICHARD BRANSON CHAIRMAN VIRGIN ATLANTIC AIRWAYS MUMBAISir Richard Branson, Chairman, Virgin Atlantic Airways, meeting the Mumbai's famed 'Dabbawalas' at their nodal point, the Churchgate Railway Station in South Mumbai, on April 1, 2005.

Some qualities of DabbawalaHonestyLovingTruthfulTrustworthyHardworkingDedicatedHuman values

Respect for timeAnalytical capabilityPositive approachObey the lawWork is worshipTHANK YOU