business applications of social software
Post on 17-Oct-2014
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DESCRIPTION
Keynote for the Forum of Women Entrepreneurs & Executives. March 25th, 2008.I use a weird font for my presentations that isn't currently supported, so it wont me as pretty as possible.TRANSCRIPT
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Leveraging Social Software for Business Value Ross Mayfield, Socialtext
Forum for Women Entrepreneurs & ExecutivesMarch 2008
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Identity expression now common on the
web
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Cost of global publishing is falling
to zero
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Cost of group forming is falling
to zero
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Peers are more trusted than institutions
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NetGens are the biggest demographic shift ever
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The greatest pattern of Web 2.0 is sharing control to create value
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• Identity expression on the web is common
• Cost of global publishing is falling to zero
• Cost of group forming is falling to zero
• Peers are more trusted than institutions
• NetGens are the biggest demographic shift
ever
• Sharing control to create value
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N
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N2
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2n
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ImplicitStructuredConversation, connectSocial Discovery filterBlogsMore publicPower of strong tiesCommunities
ExplicitUnstructured
Connect, converseSocial Network filter
YASNSMore private
Power of weak tiesNetworks
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Decoupling Decisions
In the real world, conversation comes before connection, and often around a social object
But with connections, the value is the social network as a filter and method of discovery
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WorkParticipation
Brittanica
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ShareParticipation
Open
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Participation
Wikipedia
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To get the benefits of sharing controland being open, you have to move
towards transparency
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4 Solution Areas
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Collaborative Intelligence from the Field
Core - edge, edge - core, edge - edgeMarketing publishes, gains feedback,
field collaborates directly, insight bubbles up
Discover expertise, implicitly fist
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Participatory Knowledgebase for Support
Rapid documentationDiscovery with search, tags and
metricsDynamic Intranet in-the-flow of work
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Flexible Client Collaboration for Professional Services
From Statement of Work to fulfillment
Project communication and transparency
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Business Social Networks for Partners and Customers
Similar pattern as Collaborative Intelligence, but with ecosystem and in-the-flow