beverly d. king social media strategist social media 101 event planning excellence for the next...

Beverly D. KingBeverly D. King

Social Media StrategistSocial Media Strategist

www.netconnectgroup.comwww.netconnectgroup.com

Social Media 101

Event Planning Excellencefor the Next Decade

March 23, 2010Knoxville Convention Center

After this session you will be able to:After this session you will be able to:►Name the top three social media sites.Name the top three social media sites.►Identify the keys to social media marketing success.Identify the keys to social media marketing success.►Utilize social media to market, manage and improve Utilize social media to market, manage and improve events.events.

Today’s ObjectivesToday’s Objectives

NetConnect Group Knoxville, Tennessee March 23, 2010

What will be the most important thing you take away from today’s session?

Social Media Fast FactsSocial Media Fast Facts

Social media is growing at a faster pace than any technology trend in the past 30 years.Social media is growing at a faster pace than any technology trend in the past 30 years. You Tube (or Facebook, depending on the day) is the second most used online website in the You Tube (or Facebook, depending on the day) is the second most used online website in the world. world.

Social media does not replace live events or other traditional marketing methods. It Social media does not replace live events or other traditional marketing methods. It enhances! enhances!

Someone else will engage your customers if you do not. Don't get left behind.Someone else will engage your customers if you do not. Don't get left behind.

Your customers are looking for interaction, not static ads. 47% of individuals say social Your customers are looking for interaction, not static ads. 47% of individuals say social media sites influence their decisions.media sites influence their decisions.

The fastest growing segment on Facebook is the 55-65 year old female.The fastest growing segment on Facebook is the 55-65 year old female.

96% of Gen Y’ers belong to a social network.96% of Gen Y’ers belong to a social network.

In 2009 Boston College stopped distributing email addressesIn 2009 Boston College stopped distributing email addressesto incoming freshmen.to incoming freshmen.

54% of bloggers and Tweeters post daily. Tuesdays and54% of bloggers and Tweeters post daily. Tuesdays andThursdays are the most active social media days.Thursdays are the most active social media days.

Social media has overtaken porn as the #1 activity on the web.Social media has overtaken porn as the #1 activity on the web.



Someone else will engage your customers if you Someone else will engage your customers if you do not.do not.

Top 3 Social Media SitesTop 3 Social Media SitesQuick Explanations (Thanks to Wikipedia)Quick Explanations (Thanks to Wikipedia)

LinkedInLinkedIn is a business-oriented social networking site. Founded in December 2002 is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of 11 and launched in May 2003, it is mainly used for professional networking. As of 11 February 2010, LinkedIn had more than 60 million registered users, spanning more February 2010, LinkedIn had more than 60 million registered users, spanning more than 200 countries and territories worldwide. than 200 countries and territories worldwide.

Mark Zuckerberg founded Mark Zuckerberg founded FacebookFacebook with his college roommates while he was a with his college roommates while he was a student at Harvard University. The website's membership was initially limited by the student at Harvard University. The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston founders to Harvard students, but was expanded to other colleges in the Boston area. It later expanded further to include any university student, then high school area. It later expanded further to include any university student, then high school students, and, finally, to anyone aged 13 and over. The website currently has more students, and, finally, to anyone aged 13 and over. The website currently has more than 400 million active users worldwide. than 400 million active users worldwide.

TwitterTwitter is a free social networking and micro blogging service that enables its users is a free social networking and micro blogging service that enables its users to send and read messages known as to send and read messages known as tweetstweets. Tweets are text-based posts of up to . Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as subscribers who are known as followersfollowers. Since its creation in 2006 by Jack Dorsey, . Since its creation in 2006 by Jack Dorsey, Twitter has gained notability and popularity worldwide. Twitter has gained notability and popularity worldwide.


►Define your goalsDefine your goals

►Develop a marketing plan for your organization to Develop a marketing plan for your organization to maximize your return on investmentmaximize your return on investment

►Update on a frequent basisUpdate on a frequent basis

►Encourage discussion and participationEncourage discussion and participation

►Don't sound like a press releaseDon't sound like a press release

►Commitment to answer questionsCommitment to answer questions

►Know your audience’s preferencesKnow your audience’s preferences

Keys to Social Media Marketing Keys to Social Media Marketing SuccessSuccess



Update on a frequent basisUpdate on a frequent basis

Using Social Media to Market,Using Social Media to Market,Manage and Improve EventsManage and Improve Events

Advantages – Engage interested parties, increase attendance Advantages – Engage interested parties, increase attendance and identify future leaders.and identify future leaders.

Use Social Media to engage your target audience before, Use Social Media to engage your target audience before, during and AFTER the event. This will extend the life of during and AFTER the event. This will extend the life of the meeting or event and add value.the meeting or event and add value.

Social media is more than Facebook and Twitter. Blogging, Social media is more than Facebook and Twitter. Blogging, podcasts, You Tube videos are all methods to reach your podcasts, You Tube videos are all methods to reach your audience.audience.


Using Facebook to Promote Using Facebook to Promote Meetings/EventsMeetings/Events



PPC = Pay Per Click


Using Twitter to Promote Using Twitter to Promote Meetings/EventsMeetings/Events

A HASHTAG is like a keyword assigned to your unique event or industry. Assign a HASHTAG to your event. MPI’s recent meeting was designated as #MD10. Encourage all to utilize the HASHTAG in their updates regarding the meeting.

A HASHTAG will extend the life of your meeting beyond the closing dinner.

Register your HASHTAG at hashtag.org.A HASHTAG can be assigned to each session. Ask your speakers to contribute to the pre- and post- conference conversation and use the HASHTAG that is specific for their presentation.

Social Media Marketing PrincipalsSocial Media Marketing Principals

1.1. Use social marketing principles Use social marketing principles to guide ALL of your marketing.to guide ALL of your marketing.

2.2. Use social media tools for Use social media tools for outreach, inreach, news and outreach, inreach, news and conversation – NOT promotion.conversation – NOT promotion.

3.3. Make it a part of your business Make it a part of your business culture.culture.

4.4. Reflect your audience and Reflect your audience and engage them.engage them.

5.5. Your events are a catalyst for Your events are a catalyst for relationships: Nurture your relationships: Nurture your community.community.

6.6. Use the 4 C’s to design Use the 4 C’s to design experiences: Creatively Connect, experiences: Creatively Connect, Converse and Collaborate.Converse and Collaborate.



Tales of CautionTales of Caution

Volatile Issues:•Dog Breeders•Right-to-Life•Politics•Fur•Handguns


Application for iPhones, Blackberries and Droids

From the foursquare website:

People use foursquare to "check-in", which is a way of telling us your whereabouts. When you check-in someplace, we'll tell your friends where they can find you and recommend places to go & things to do nearby. People check-in at all kind of places - cafes, bars, restaurants, parks, homes, offices. You'll find that as your friends use foursquare to check-in, you'll start learning more about the places they frequent. Not only is it a great way to meet up with nearby friends, but you'll also start to learn about their favorite spots and the new places they discover.


There’s an app for that!


What is the most important thing you take away from

today’s session?

"We'll never substitute for all face-to-"We'll never substitute for all face-to-face interaction, but there are face interaction, but there are

alternatives ..... affordable solutions.“alternatives ..... affordable solutions.“

Joel Makower, Executive Editor, Joel Makower, Executive Editor, GreenBiz.comGreenBiz.com


► Select the most appropriate social networking sites for your Select the most appropriate social networking sites for your organization so that you don’t waste time and money. organization so that you don’t waste time and money.

► Define goals and develop a marketing plan for your business Define goals and develop a marketing plan for your business to maximize your ROI and increase profits. to maximize your ROI and increase profits.

► Establish and maintain exposure on the top three social sites Establish and maintain exposure on the top three social sites and the top emerging niche sites so you attract new and the top emerging niche sites so you attract new prospects and clients. prospects and clients.

► Reduce overall marketing expenses. Reduce overall marketing expenses.

We are committed to bringing you a consistently high level of We are committed to bringing you a consistently high level of service and be an indispensable asset to your organization’s service and be an indispensable asset to your organization’s

media team.media team.

Let us customize a plan for your organization.Let us customize a plan for your organization.


www.netconnectgroup.com

P. O. Box 249Pleasant View, TN 37146


http://www.netconnectgroup.com/

beverly d. king social media strategist social media 101 event planning excellence for the next...

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