buni tv intro
DESCRIPTION
Welcome to Buni TV. Looking forward to your feedback [email protected]TRANSCRIPT
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• A multimedia company • based in Nairobi and Los Angeles• “Buni” = Innovation• Producers of The XYZ Show:
6 seasons and 8 million viewers• But also documentaries, children
programming, book publishing, animation, feature film production
About Buni Media
One main challenge: distribution
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54 countries
Thousands of languages
What of the African film industry?
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United-States: 6,000
Africa:1,500
Number of movie theaters
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Size of theater market
$150,000-$600,000
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Number of screens per country
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Number of feature films produced per country
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On television, sponsored content is king
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Piracy emerges when high demand is unsatisfied by convenient, legal options
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In Africa, a filmmaker is-first and foremost-a hustler
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How can we fix this?
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The mobile network
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Mobile monetization• Dominance of pre-paid• Familiarity with cost of data usage• Available technology• Kenyan youths spend more money
on airtime than on anything else
Mobile: Potentially the first reliable revenue stream for filmmakers
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• Mobile site • Accessible from any
smartphone• Apps coming soon• Exploring new technology
for feature phones• Video delivery adapts to
available bandwidth• All social sharing options
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A short film from Mozambique?
Have you ever watched
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An animation from Kenya?
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A documentary from Gabon?
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????
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There is an opportunity in
discoverycuration
marketing
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Business Model:
May50,000+
page views
Free servicead-supported on both
web and mobile
Improved in-video ad delivery system and
direct ad sales
Premium subscriptions on the web
Premium subscriptions and micro-payments on
mobile+
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• 100+ original videos licensed from a dozen filmmakers from across the continent
• Including embeds, 400+ total videos• Since April, 600,000 hits, 180,000 unique visitors,
who spent 30,000 hours watching video on Buni TV
• Partnerships with Safaricom, Samsung, film festivals and film schools
• Including the Africa in Motion film festival in Scotland,
Film Africa in London and the Kenya International Film Festival
6 months after launch:
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www.buni.tvm.buni.tv@bunitv
www.facebook.com/BuniTV