building your seo influence #dimbootcamp
DESCRIPTION
A presentation made by Janette Toral last March 18, 2013 for her SEO Techniques webinar (Digital Influencer Boot Camp series). More info at http://influencerbootcamp.digitalfilipino.comTRANSCRIPT
BUILDING YOUR SEO INFLUENCE
Janette Toral @digitalfilipino
SEO Contest (early experiment)
SEO for Business
“Bottom-line thinking”
(Build my blog network)
Reputation Clean-Up
“All or nothing”
SEO ATTACK / DEFENSE “Are you battle-tested?”
ONLINE DEBATE
REPUTATION ATTACKS
SATIRE
ANONYMOUS ATTACKS
@digitalfilipino
Search engine optimization
How you get your site’s pages to be shown in organic search results.
Google the following
Influential bloggers philippines Influential blogger philippines E-commerce philippines Ecommerce philippines Digital influencer Digital influencer philippines Digital influencers Digital influencers philippines
KEYPHRASE AS URL DOES NOT GUARANTEE RANKING
InfluentialBlogger.net E-CommercePhilippines.com SearchInfluencer.com
DigitalFilipino.com
Sustained campaign to dominate. @digitalfilipino
RANK ON SEARCH ENGINE RESULTS
@digitalfilipino
http://www.linchpinseo.com/seo-pyramid
http://www.linchpinseo.com/seo-pyramid
Create good content – FOCUS!!! Twitter: @digitalfilipino
On Site Optimization 101
Title tag Keyword density Prominence
LAY THE RIGHT FOUNDATION
Directory classification Domain name (get it asap, not later)
@digitalfilipino
CONTROL YOUR ASSETS
sitemap, monitoring analytics, enhance your tags, improve page size, caching @digitalfilipino
Be verified
Use videos
Be social media friendly
Engage online and offline.
Use Klout to monitor your performance.
Building your SEO Influence
Build experience application in own identity or personal brand. Site building. Content quality (can write, the better) and keyphrase
domination in search results. Social media connections and engagement. Community influence. Testimonials
LinkedIn Blog post reviews (unsolicited).
Managing your internet image
- Will people search for you? - Will people write and talk about you? - Will people share information about you?
http://influencerbootcamp.digitalfilipino.com http://ecommercebootcamp.digitalfilipino.com