4 Decisions Driving Growth

Ayelet BaronChief Instigatorhttp://ayeletbaron.com

Building Your Career and Business Relationships with Social MediaNovember 2, 2012

1

What I am coveringMy storyDemystifying Social MediaWhat you can do

Journeyhttp://www.google.com/imgres?hl=en&tbo=d&biw=1306&bih=616&tbm=isch&tbnid=FuqrG_D0WzUXMM:&imgrefurl=http://www.virtualtourist.com/travel/North_America/Canada/Prince_Edward_Island/Charlottetown-910363/Transportation-Charlottetown-MISC-BR-1.html&docid=JsW9aFS3uqN0uM&imgurl=http://cache.virtualtourist.com/15/3783414-Looking_both_directions_from_middle_of_bridge_Charlottetown.jpg&w=468&h=285&ei=YuuRUJK7MIPkiALRuYCYDg&zoom=1&iact=hc&vpx=410&vpy=166&dur=5791&hovh=176&hovw=289&tx=250&ty=83&sig=116341496160938913095&page=1&tbnh=149&tbnw=231&start=0&ndsp=19&ved=1t:429,i:783

http://www.thefinancialphysician.com/blog/wp-content/uploads/2012/09/choices22.jpg

6

http://www.google.com/imgres?num=10&hl=en&sa=X&tbo=d&biw=1306&bih=616&tbm=isch&tbnid=0-r9kmw1cJsz1M:&imgrefurl=http://www.success.com/articles/812-take-control-of-your-life&docid=R5vCHGI1shZUpM&imgurl=http://www.success.com/ext/resources/author_images/thumb/take-control.jpg%253F1349195854&w=400&h=280&ei=9eaRUJ3QFYnGiwLL74HwBA&zoom=1&iact=hc&vpx=4&vpy=154&dur=30&hovh=189&hovw=269&tx=90&ty=123&sig=116341496160938913095&page=1&tbnh=138&tbnw=178&start=0&ndsp=19&ved=1t:429,i:72

QuitIndustrializedAbundanceBoss employees not happy

7

8

http://neilkillick.com/2012/03/22/why-should-we-make-user-stories-as-small-as-possible/big-vs-small/

http://neilkillick.com/2012/03/22/why-should-we-make-user-stories-as-small-as-possible/big-vs-small/9

What I am coveringMy storyDemystifying Social MediaWhat you can do1800s: People Are Not As Connected Outside their Community

Enter The Age of Mass MediaConnecting People to Information and People

1800s: People Are Not As Connected Outside their Community

Social Media AgeThe Connection Economy

http://blogs.cisco.com/

We Trust StrangersPRE MEDIA AGEMASS MEDIA AGETHE CONNECTION ECONOMYReligious Institutions, state, monarchy dictate the agendaConsumers dictateConsumers influence channelsProfessional media dictateAny-to-AnyMany-to-Many

Source: http://www.time.com/time/interactive/0,31813,2048601,00.htmlTechnology Keeps Getting Faster

Source: http://pandasthumb.org/archives/2006/09/fun-with-homini-1.html

But People Dont Change As Fast

http://ncse.com/book/export/html/220116http://ncse.com/book/export/html/2201

http://www.ecns.cn/2012/10-01/29165.shtmlPeople are adopting (expensive) technology faster than an annual plan can accommodate http://www.slideshare.net/LuminaryLabs/the-innovation-myth

What I am coveringMy storyDemystifying Social MediaWhat you can doWhat do you make time for?

Choiceshttp://www.google.com/imgres?imgurl=http://www.furniturehomedesign.com/wp-content/uploads/2008/08/paint-can-11.jpg&imgrefurl=http://www.furniturehomedesign.com/eco-design/green-planet-paints/&usg=__vT8Gv0VoZ3_kl5T9TWoeg5yZokY=&h=600&w=800&sz=103&hl=en&start=0&sig2=G40pJ8tnPLL6-9VRQiLPyg&zoom=1&tbnid=gV6QfjB4ZtNGiM:&tbnh=117&tbnw=156&ei=gZfaTd_QNoPksQOiiY2ODA&prev=/search%3Fq%3Dpaint%26hl%3Den%26biw%3D1280%26bih%3D709%26gbv%3D2%26tbm%3Disch&itbs=1&iact=hc&vpx=117&vpy=383&dur=14&hovh=194&hovw=259&tx=160&ty=71&sqi=2&page=1&ndsp=28&ved=1t:429,r:14,s:0

Choice

http://www.flickr.com/photos/merinocroos/2183126257/Some of My Choices

Some of My Choices

Blogs

Who?What do they believe?Who have they hired before?Do they know you exist?Do they trust you?Are you a connector?

http://www.mediabistro.com/alltwitter/social-job-recruitment_b30594http://www.mediabistro.com/alltwitter/social-job-recruitment_b3059432

http://www.mediabistro.com/alltwitter/social-job-recruitment_b30594

http://thedegree360.onlinedegrees.com/visuals/social-recruiting.htmlhttp://thedegree360.onlinedegrees.com/visuals/social-recruiting.html34

Whats valuable?What scares you?How do you incorporate in your life?

235

3

Its about enduringRelationships

4

Tools are not social, people are. People will choose what tools meet their needs.

5

The Biggest Emerging Market in the History of the Planet More than twice the size of developing markets, India and ChinaWomens earned income growing 8.1% vs. 5.8% for men in developing worldMore than 30% female legislatures in Uganda, Burundi and Macedonia

Fueling Economic GrowthNew Growth MarketsHealth, Education & EmploymentSources: Goldman Sachs, Boston Consulting Group, Newsweekwww.newsweek.com/id/215304 Globally, women control nearly $12 trillion of the overall $18.4 trillion in consumer spending. By 2014, women will control $15 trillionAccording to a new study by the Boston Consulting Group, women are now poised to drive the post-recession world economy, thanks to an estimated $5 trillion in new female-earned income that will be coming on line over the next five years. Worldwide, total income for men ($23.4 trillion) is still more than double that for women ($10.5trillion), but the gap is poised to shrink significantly because the vast majority of new income growth over the next few years will go to women, due to a narrowing wage gap and rising female employment. That means women will be the ones driving the shoppingand, economists hope, the recovery. That growth represents the biggest emerging market in the history of the planetmore than twice the size of the two hottest developing markets, India and China, combined.It's seismic stuff, and the impact of the shiftone that few leaders, either in the political world or in business, have fully graspedwill be broad and deep. An August report by Goldman Sachs proclaims women the economic engine of the future, noting that future spending by women, which tends to focus more on health, education, and children's well-being, "should support the development of human capital" to a greater extent than spending by men, thus "fueling economic growth in the years ahead." At the same time, the report notes, economic growth continues to bolster gender equality, a virtuous circle that has already had massive impacts on the status of women around the world.The rise of women as a grand, cross-border emerging market could have implications as profound as the rise of India and China. There's a wide body of research to suggest that women's spending patterns may be exactly what the world needs at this moment. "Economists have studied how women spend in comparison to men, and they tend to spend more on things that are linked to people's well-being, like health and education. They also tend to save more, and exhibit less risky financial behavior. The fallout for business and investors could be significant. Goldman Sachs estimates, for example, that more male-oriented product categories like alcohol and tobacco may show slower growth rates than areas like consumer durables, food, health care, and child carein short, all the stuff that women spend their money on. As women gain greater power at the political level, there will also likely be macroeconomic spending shifts. A study last year of Britain's Parliament found that since 1997, when the country doubled its female representation in Parliament to 18.2 percent, family issues such as tax credits, health care, child care, and education have received more money and more attention. Likewise, in India, where a 1992 law mandated increased levels of female participation in local government, female council leaders have taken on 60percent more water projects than their male counterparts. Of course, there's widespread consensus now that government spending on health, education, and social safety nets are exactly what the world needs to get growth back on track. If women can help do that, with political power as well as the power of the purse, they may be the catalyst for any number of new growth markets.

Todays Opening PresentationWhat do men really think about women in the workplace?

A Few Years Down the Road How women with stay-at-home husbands treat their male colleagues at work?

paulisakson.com Think small

KeynotesWorkshopsLeadership CoachingStrategyAyelet Baronhttp://ayeletbaron.com

http://twitter.com/ayeletb

http://slideshare.net/ayeletb

http://linkedin/in/ayeletbaron

ayelet27@gmail.comLets Connect!