Building your business profile on social media,

in particular, on Facebook, Instagram

and Twitter

Social Media: Why YOU can not ignore it

• It is word of mouth on steroids• It is current, relevant and

invasive • 1 in 4 people in the world

use social networks• 1.7 billion people use

Facebook per month• It’s used by world leaders,

small businesses, Fortune 500 companies and even advocates for social change

Benefits of Social Media Marketing

• Increased brand awareness• Improved brand loyalty • Opportunities for conversions

(sales/bookings)• Decreased marketing spend • Better search rankings• Improved customer relationships

Social Media

Social Media Channels for YOU

Story Telling

Why - This is the core belief of the business. It's why the business exists.

How - This is how the business fulfills that core belief. What - This is what the company does to fulfill that core

belief.

“Consumers don’t buy what you do. They buy why you do it.”

Story Telling

When buying something, you are not actually purchasing a product. You're purchasing a set of beliefs; you're buying a way of thinking. 

Example Update

At Sunrise Hotel we offer all of our guests complimentary coffee and cake at 4pm everyday.

Fancy a coffee and some relaxation? Join us at Sunrise Hotel for complimentary coffee and cake

served at 4pm on our sea side terrace.

Building a Strategy

How to create a social media strategy:• Identify your target audience• Select the right platforms • Align your strategy with your business objectives

and sales targets• Ask yourself what do I want people to know? • Define what you can and cannot do• Develop a tone and style

Building a Strategy

How to create a social media strategy:• Identify key staff members to involve• Educate staff members• Create a content plan considering seasons,

events, plans etc• Allocate time • Find tools to assist you• Monitor and adapt

Developing your Profile

Create your strategy Set your goals Be human and true

to yourself Build relationships Commit Help or inform instead of just selling Stay relevant

Developing your Profile

Ask do not tell Be visual and engaging Be brave and try new things Follow trends Monitor your progress and make

changes MOST NB – create and share AMAZING

content

Social Media: Content that works!

Post a video or great imageUse linksAsk questions or use the poll feature on

FacebookUse testimonials/reviewsUse and track hashtags Share articles from inspiring people/thought

leaders/news websitesUse other social media channels

Social Media: Content that works!

Competitions/promotionsInspiring quotesTop 10 Lists or Dos & Don’ts ListsTell them about your success/changes

Engagement Strategies

Use image psychology Use reverse psychologyUse questions or TBC sentencesRespond, think, give and listenPlay around with timing Stay creative and imaginative Provide customer service

Conversion Tactics

Encourage reviews and share Promote specific content at relevant timesProvide travel inspirationUse lots of pictures Give your audience an

incentiveUse the ‘Book Now’ feature

on Facebook adverts

Conversion Tactics

Use hashtags and in particular #isleofman

Always link back to your website/booking platform

Promote local events and activities

Social Media: General Best Practices

Here are 15 points to bare in mind when engaging on social media platforms:

• Establish and manage your expectations• Create a content strategy and calendar• Develop your voice and tone • Keep an eye on your competition• Stay aware• Read, watch and share • Follow the 60/40 rule

Social Media: General Best Practices

• Think different• Commit, 100%!!!!!• Monitor your success • Use rich media (videos, whitepapers,

infographics)• Keep the social in social media• ALWAYS respond to both negative and positive

feedback• Be proactive, verse reactive • Be transparent

Extra Help!

Content and Updates:https://www.visitisleofman.com/

Visit the Business Toolkit: https://www.whereyoucan.com/toolkit

Get in touch: jessica@jessicabrown.im