profile media kit

PUBLICATION DATES & CIRCULATIONDistributed free of charge, via U.S. Mail, by name, 11 times ayear, to every Village, City, Town & County HighwaySuperintendent, Public Works Director, and State D.O.T. andThruway Authority official in New York State.AD CLOSING DATES:16th of preceding monthAD MECHANICAL REQUIREMENTS:Camera ready plate proof(s) or neg(s) at 100% size. 100-140line screen. Please send digital files whenever possible. Secondcolor red can be added to ads for an additional $75.00 permonth. Superintendent’s Profile will prepare ads for no chargewhen you provide clean, crisp photos and/or logos.DIGITAL FILESProfile can accept advertising in the following Programs:QuarkXpress, Adobe Illustrator, Adobe Photoshop, AdobeIndesign, Pagemaker, Microsoft Office 2000 (please do notsend advertising and art work in any of the Microsoft OfficePrograms, ONLY ad copy should be sent in these formats).Please note that Pagemaker documents will be converted toIndesign and so should be accompanied by a proof (in thecase of e-mailed files, proofs can be faxed).Artwork should be saved as a JPEG, EPS or TIFF whenever possible. These are the most efficient for our purposes althoughwe support most file formats. We do not, however, supportsome of the proprietary formats used with some of the lowerend digital cameras.Any files built on a non-Mac computer MUST have the threedigit file extension included in the file name (eg.: .qxd, .ai, .wrd,.innd) SASE required for returned disks.INSERTSWe can insert your prepared advertisement in with the mailingof the PROFILE for $525.00 per insert. Size and weight requirements apply. Please inquire.* PAYMENT TERMS:All payment for advertisements is due 30 days from the date ofpublication invoice. We pay a 15% commission to ad agencieson all accounts paid within 30 days except on our yearly rates.*Payment for yearly rate ads are due in full, for the entire year, after firstrun appears, upon invoice. All past due accounts are charged a 2% permonth service charge.

EDITORIAL:Photos, Press Releases and/or stories from suppliers are welcome. The publishers reserve the right to include or excludesubmitted editorial content and/or modify it at their discretion.OTHER INFORMATIONPublisher is not responsible for any misprints, errors or omissionsbeyond the cost of the advertisement. Every effort is made toprovide absolutely accurate advertisement. In the rare eventof error, a replacement ad of the same value will be run at nocharge to the customer.MAIL / PHONE:Ad Order Forms, Editorial and Advertisement materials should bemailed to:

PROFILE PUBLICATIONSN.Y.S. Superintendent’s Profile

361 Shoemaker RoadMohawk, NY 13407

Kent Hogeboom 800-988-1203or 315-866-1423 Fax - 315/866-1379

E-mail - [email protected]

Bob Buckley 800-992-7116or 518-863-4100 Fax - 518-863-7100

E-mail - [email protected]

For Editorial Content E-mail: [email protected] Advertising Materials to:

[email protected]

TARGETED MARKETING WORKSIt’s a proven fact that niche marketing media, directed to atargeted audience, has a more significant impact on buyers than any other form of advertising. Time constraintsmake today’s readers more selective in choosing what theygive their reading attention to... and the fact is, they givetheir attention to TARGETED QUALITY. N.Y.S. Superintendent’sProfile is a quality publication that clearly stands above therest. N.Y.S. Superintendent’s Profile speaks to its audiencewith 30 years of experience dedicated to the municipalmarket and its vendors. Our Mission Statement includes acommitment to providing “A quality publication developedfrom the reader’s perspective.”

VALUE & IMPACTCompare our rates! No other publication reaches this market for less - period! And when you consider the quality of the PROFILE, you’ll see that it is by far, the smartestbuy for your money. You reach the people you want toreach, at a fraction of the cost of what it would cost you tosend them all a post card... let alone visit each of them! Weunderstand that advertising dollars don’t come from a bottomless well!!! With PROFILE... you won’t need one! Bydedicating ourselves strictly to a Highway and Public Worksreadership, we have built a loyalty to this important marketsegment, and the vendors who wish to serve it, and we’rethe only ones who have done it successfully since 1978! Ourstandards are high, and our commitment to service is thefoundation of our success.

FREQUENCY & MARKET PENETRATIONWe are delivered, by U.S. Mail, BY NAME, to EVERY HighwaySuperintendent, Public Works Director, D.O.T. and ThruwayAuthority Official in New York State... THAT’S PENETRATION!

The Reasons for Our Success...

Visit your municipal customers in person each October with

an exhibit at the annual

Watch your mail each April for yourExhibitor’s Registration Pack!

One of America’s BIGGEST

Highway & Public

Works EXPO’s with

over 75,000 square

feet of exhibits!

Full page ads are 71/4” wide x 91/2” highBack Cover is 71/4” wide x 71/4” high + bleed

Monthly 6 Times 3 Times 1 TimePage $390 $420 $440 $475(annual cost) $4290

Quarter page ads are 31/2” wide x 45/8” high

Monthly 6 Times 3 Times 1 Time1/4 Page $165 $205 $220 $245(annual cost) $1815

1/6 page ads are 31/2” wide x 3” high


Business Card ads are 31/2” wide x 2” high


Half page vertical ads are31/2” wide x 91/2” high

Half page horizontals are 71/4” wide x 45/8” high

Color: 2 color (Black + One) $75 additional. All sizes.4 color $175 additional. All sizes.

FullPage

1/2PageVertical

1/4Page

BusinessCard


1/2PageHorizontal

1/6Page

profile media kit

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