1. Building a Strong Social Media Profile By Michelle Hacunda, Digital Content Specialist, University News at BSU

2. About Michelle Hacunda My main responsibilities: Improve and grow the universitys digital presence Spot trends in the digital world and react to them Work across functions to plan content strategy @MichelleHacunda #bsulife 3. Goals for Our Session Help you understand how to set up your account Provide insight on social media security tips Emphasize the importance of your bio & photo 4. So before we startWATCHTHIS https://www.youtube.com/watch?v=0eUeL3n7fDs 5. Setting up your account Think about these two things: What are you trying to do? Who are you trying to reach? 6. Checklist for creating accounts Dedicate one email address for organization Fill out your social profiles completely, 100% Be keyword specific always in your profile Claim your usernames across channels Think about profile photos, cover photos, etc. Image size cheat sheet (Google) 7. Example of complete profile -Twitter Twitter 8. Example of complete profile - Facebook Facebook 9. Real Name or Fake Name? Think about what you want to do on social media Personal brand = real name Online persona = alias name *There are pros & cons to both approaches 10. Tips for staying secure online Internet never forgets (realize this early on when sharing info) Guard sensitive info when posting Beware of con artists on networks Set up login verifications for accounts Be selective (who you add as a friend) 11. Examples of social scams 12. How to maintain security Sign in and out of your accounts Use a password on your devices Put a Google alert on your name Facebook: Know the tagging policies Foursquare: Check in when you leave 13. Importance of your social bio You can be creative, BUTbe precise URL to your website or related account Basic spelling is important for credibility Its a conversationnot all about you Paint the full picture of who you are 14. Best Practices for Bio Descriptions 15. Changing your profile pictures High quality photo that represents you Be consistent across all social channels Make photo easy for users to find Posture speaks volumes about you Keep the photos background simple 16. Consistency in profile photos 17. On a final note https://www.youtube.com/watch?v=57dzaMaouXA