building personalized email campaigns using the kissmetrics - mailchimp integration
TRANSCRIPT
Building personalized email campaigns using the Kissmetrics - Mailchimp
integration DAN MCGAW
Andrew is Rad. He does great things in life and you should learn from him.
ANDREW WYATT Product Manager, Kissmetrics
Dan, one of the original growth-hackers, has lead the teams at Code School and KISSmetrics to create massive growth.
He's currently the Founder and Head of Analytics and Growth at Effin Amazing, an analytics and growth
consultancy.
DAN MCGAW Founder and CMO, Effin Amazing
@DanielMcgaw
@EffinAmazing
#KissWebinar
@DanielMcgaw
WATCH WEBINAR RECORDING NOW
Why Personalization Matters
WHY SHOULD I PERSONALIZE MY EMAIL CONTENT
Personalized email messages improve conversions by 10%. – Aberdeen
WHY SHOULD I PERSONALIZE MY EMAIL CONTENT
Personalized subject lines are 26% more likely to be opened. – Campaign Monitor
WHY SHOULD I PERSONALIZE MY EMAIL CONTENT
Personalized emails deliver 6x higher transaction rates. – Experian
WHY SHOULD I PERSONALIZE MY EMAIL CONTENT
What do I personalize?
EVERYONE USES FIRST NAME :)
SOME PEOPLE DO DATES WELL
I LIKE BEHAVIOR BASED PERSONALIZATION
Let’s talk about how you can do this too
TEST THIS EMAIL FOR YOURSELF, CHECK OUT THIS FREE PLUG-IN
EVERYTIME YOU MAKE A NEW LINK
WE RECORD THAT BEHAVIOR IN KISSMETRICS
THEN USE PEOPLE REPORTS TO FIND LOST USERS
WE CAN PULL THE TOTAL TIMES THEY COPIED A LINK
WE FOUND 559 LOST USERS :(
LET’S SEND THIS TO MAILCHIMP
PICK A LIST
SUBSCRIBE OR STATIC?
MERGE FIELDS, MY FAVORITE
CONFIRM
LOG INTO YOUR MAILCHIMP ACCOUNT
CHECK YOUR EMAIL LIST :)
GO TO YOUR CAMPAIGNS
PLAIN TEXT FOR PERSONAL NOTES
USE THE MERGE VARS
ALWAYS TEST BEFORE SENDING
IS IT CORRECT?
IF SO, HIT SEND :)
AMAZING RESPONSE WHICH SQUASHED A BUG
ONE THAT MADE US FEEL GOOD
DON’T FORGET TO MEASURE YOUR
SUCCESS - DAN MCGAW
LEARN MORE NOW
Discover how Kissmetrics can help you optimize your marketing
DAN MCGAW Founder and CMO, Effin Amazing
@DanielMcgaw
ANDY WYATT Product Manager, Kissmetrics
Questions?