kissmetrics demo sept 2013
TRANSCRIPT
Demo
Lars LofgrenGrowth Manager - September 2013
@larslofgren
Finding valuable customers1
Tracking funnels and A/B tests2
Tracking marketing campaigns3
Seeing which features get used4
Other KISSmetrics reports5
How to get data into KISSmetrics6
We’ll cover...
Customer ID1
Events2
Properties3
But first, there are 3 types of data in KISSmetrics
Customer IDs are people.
Events are actions that people take.
Properties are details about people.
Customer ID = [email protected]
Event = Signup2
Property = Subscription plan and the value is “Startup Plan”
3
Example: Joe signs up for a startup plan
Finding Valuable Customers
1
Demo time!
We have integrations with:
Funnels and A/B Tests
2
Demo time!
What about A/B tests?
Use a property to track different versions of your A/B test. Then
segment funnel by that property.
This is what A/B test data looks like.
We also have integrations with:
Tracking Marketing Campaigns
3
Referrer1
Search Engines2
Search Terms3
UTM Parameters (Source, Medium, Terms, Content, and Name)
4
What gets tracked automatically as properties?
Demo time!
What about AdWords?
We don’t have an AdWords integration. You can track your
campaigns with UTM parameters.
Which Features Get Used
4
Demo time!
How different features impact conversion rates
Other KISSmetrics Reports
5
Live, Metrics, and Cohorts Demo time!
How to Get Data Into KISSmetrics
6
Visited Site1
Form Fields2
Ad Campaign Hits (UTM parameters)3
Search Engine Hits4
Pageviews (turned off by default to keep your events lower)
5
We track these automatically:
JavaScript1
Ruby2
Python3
PHP4
Objective-C (iOS)5
support.kissmetrics.com/apis6
We have APIs for:
You can also add data by MySQL
We’ll import your current data and monitor your database for any
updates.
Upload any data you want from a CSV
You can do a one-time upload or make it recurring with an Amazon
S3 Bucket.
support.kissmetrics.com/apis1
support.kissmetrics.com/integrations2
support.kissmetrics.com/a-b-testing3
For more ways to get data into KISSmetrics:
Q&A Time!Lars Lofgren
[email protected]@larslofgren