kissmetrics demo sept 2013

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Demo Lars Lofgren Growth Manager - September 2013

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Page 1: KISSmetrics Demo Sept 2013

Demo

Lars LofgrenGrowth Manager - September 2013

Page 2: KISSmetrics Demo Sept 2013

@larslofgren

Page 3: KISSmetrics Demo Sept 2013

Finding valuable customers1

Tracking funnels and A/B tests2

Tracking marketing campaigns3

Seeing which features get used4

Other KISSmetrics reports5

How to get data into KISSmetrics6

We’ll cover...

Page 4: KISSmetrics Demo Sept 2013

Customer ID1

Events2

Properties3

But first, there are 3 types of data in KISSmetrics

Page 5: KISSmetrics Demo Sept 2013

Customer IDs are people.

Page 6: KISSmetrics Demo Sept 2013

Events are actions that people take.

Page 7: KISSmetrics Demo Sept 2013

Properties are details about people.

Page 8: KISSmetrics Demo Sept 2013

Customer ID = [email protected]

Event = Signup2

Property = Subscription plan and the value is “Startup Plan”

3

Example: Joe signs up for a startup plan

Page 9: KISSmetrics Demo Sept 2013

Finding Valuable Customers

1

Page 10: KISSmetrics Demo Sept 2013

Demo time!

Page 11: KISSmetrics Demo Sept 2013

We have integrations with:

Page 12: KISSmetrics Demo Sept 2013

Funnels and A/B Tests

2

Page 13: KISSmetrics Demo Sept 2013

Demo time!

Page 14: KISSmetrics Demo Sept 2013

What about A/B tests?

Use a property to track different versions of your A/B test. Then

segment funnel by that property.

Page 15: KISSmetrics Demo Sept 2013

This is what A/B test data looks like.

Page 16: KISSmetrics Demo Sept 2013

We also have integrations with:

Page 17: KISSmetrics Demo Sept 2013

Tracking Marketing Campaigns

3

Page 18: KISSmetrics Demo Sept 2013

Referrer1

Search Engines2

Search Terms3

UTM Parameters (Source, Medium, Terms, Content, and Name)

4

What gets tracked automatically as properties?

Page 19: KISSmetrics Demo Sept 2013

Demo time!

Page 20: KISSmetrics Demo Sept 2013

What about AdWords?

We don’t have an AdWords integration. You can track your

campaigns with UTM parameters.

Page 21: KISSmetrics Demo Sept 2013

Which Features Get Used

4

Page 22: KISSmetrics Demo Sept 2013

Demo time!

Page 23: KISSmetrics Demo Sept 2013

How different features impact conversion rates

Page 24: KISSmetrics Demo Sept 2013

Other KISSmetrics Reports

5

Page 25: KISSmetrics Demo Sept 2013

Live, Metrics, and Cohorts Demo time!

Page 26: KISSmetrics Demo Sept 2013

How to Get Data Into KISSmetrics

6

Page 27: KISSmetrics Demo Sept 2013

Visited Site1

Form Fields2

Ad Campaign Hits (UTM parameters)3

Search Engine Hits4

Pageviews (turned off by default to keep your events lower)

5

We track these automatically:

Page 28: KISSmetrics Demo Sept 2013

JavaScript1

Ruby2

Python3

PHP4

Objective-C (iOS)5

support.kissmetrics.com/apis6

We have APIs for:

Page 29: KISSmetrics Demo Sept 2013

You can also add data by MySQL

We’ll import your current data and monitor your database for any

updates.

Page 30: KISSmetrics Demo Sept 2013

Upload any data you want from a CSV

You can do a one-time upload or make it recurring with an Amazon

S3 Bucket.

Page 31: KISSmetrics Demo Sept 2013

support.kissmetrics.com/apis1

support.kissmetrics.com/integrations2

support.kissmetrics.com/a-b-testing3

For more ways to get data into KISSmetrics: