brand challenges learnings
Post on 21-Oct-2014
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Some quick learningsTRANSCRIPT
Brand Challenges: learnings
Image:simonmainwaring.com
HMV FIGHTS TO SAVE "WELL-LOVED BRAND" FROM COLLAPSE
www.brandchannel.com
KODAK FOCUSES ON PUTTING BANKRUPTCY BEHIND IT
www.brandchannel.com
LEARNINGS:
KEEP PACE WITH CHANGE. FEEL THE PULSE. REINVENT. REENERGISE.INNOVATION KEEPS THE BRAND AHEAD OF THE CURVE.BE CULTURALLY RELEVANT.
BOEING DREAMLINER TURBULENCE
www.brandchannel.com
LEARNINGS:ONE BAD STORY DOES MORE DAMAGE THAN TEN GOOD ONES.BRAND TRUST IMPACT IS HARD TO SET RIGHT.
APPLE BATTLES IPHONEY IMITATORS IN BRAZIL AND MEXICO
www.brandchannel.com
LEARNINGS:
LOCAL MARKETS ARE TIGERS. DO NOT UNDERESTIMATE THEIR ENTREPRENEURIAL ABILITY .
TOUR DE FRANCE'S 100TH BIRTHDAY WISH: DISTANCE ITS BRAND FROM ARMSTRONG
www.brandchannel.com
LEARNINGS:
DON’T LET CELEBRITIES DEFINE YOUR BRAND!
AVON BRAND WOBBLING ON A SHAKY FOUNDATION
www.brandchannel.com
LEARNINGS:
ABSENCE FROM E-COMMERCE CAN BE SUICIDAL.BRANDS CANNOT AFFORD TO DISASSOCIATE THEMSELVES FROM SOCIAL MEDIA.
WHEATIES HEADING TO THE LOCKER ROOM?
www.brandchannel.com
LEARNINGS:
NOT HEALTHY ENOUGH, NOT UNHEALTHY ENOUGH!
The key challenge is the shift from strategy ( planning)to tactics ( action)eg brand variants, relevant propositions, brand engagement, brand conversations.
FINALLY, ITS ALL ABOUT THE 3 P CHALLENGE!
People: redefine consumers, stay relevant to the corePlanet: sustainability, social goodProfit: value creation
Thank you