building community with social media for #mbimm spos
TRANSCRIPT
Building Community with Social
Media
Building Community with Social Media (a presentation) by English Online Inc.
is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
Previously…Twitter 101 for Executive Directors
Briar Jamieson@mbjamieson
Overview:
• The 7 functional blocks of social media
• Your place in the social media world
• Networked identities and context collapse
• Expanding your PLNs
• Benefits to connecting
• Ways to connect
• Suggested paths
• Social media tools and examples
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Goals:
• Connectivity & networking - professional
development, collaboration and capacity-
building
• Your value
• Co-creation and collaboration
• Social media skills for leaders
• Start collaborating!
Identity vs. Role
• Identity is constant
• Roles constantly evolve
• What you share evolves with your role
• Your networked identities vary
depending on your roles
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Let’s go back to basics:
The 7 building blocks (“honeycomb”) of social
media:
1. Identity
2. Sharing
3. Conversations
4. Groups
5. Reputation
6. Relationships
7. Presence
Kietzmann, McCarthy, et.al.
Networked Identities:
• Depends on your roles
• Always multiple
• Always hybrid (teacher-learner)
• Always connected
• http://www.slideshare.net/bonstewart/
wweopen13
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https://www.facebook.com/pages/Seven-Oaks-Adult-Learning-and-Settlement-Services-Centre/161475544051311
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Changes to sharing
From just
• Your colleagues in the building you work in
• Your personal mentor
• PD opportunities offered throughout the year
• Visits to the library
• Staff meetings
• Classes for re-certification
• Face-to-face conferences and workshops
To additional tools
• Blogs
• Nings
• Skype
• Wikis
• WiZiQ
• Online conferences and workshops
Personal learning network
• How it has changed because of social
media:
- Limited tools to multiple tools
- Expansive network that includes
peers, mentors, experts (globally)
- Collaborative – a sharing community
- Available 24/7
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Benefits to connecting…
• Professional development – learn from content-area
experts
• Learn about new technology and how to
integrate it into your classroom/teaching
• Find collective solutions
• Get lesson plan ideas from master teachers
• Locate resources for your classroom, such as free
websites and software
• Find interesting links to education news and events
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Ways to connect
• Social Media
• Online Communities
• Learning Events
• Blogs
• Microblogs
• Social bookmarks
• Bulletin Boards
• Curated E-Zines
So what’s stopping you?
• Fear
• Takes effort - Hard to learn
• Used to traditional means
• Other reasons
Suggested paths
• Take time to understand social media tools
• Observe and try new things
• Set your purpose and goals for getting into
social media
• Be open to co-creation and collaboration
• Initiate self-organized discourse and
exchange
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Online communities
• A public or private group
• Online learning community
• Like-minded individuals,
• Facilitates peer-to-peer interaction
• Share and build collaborative knowledge
through:
- discussions
– audio,video, blogs or other Internet-supported
media
Online communities
• Tutela – a pan-Canadian online resource and
community for ESL/FSL professionals
• Communities Collaborating – online learning
community for collaborative leaders
• Canadian Immigration – communities helping
people immigrate to Canada
• LinkedIn hireimmigrants.ca – provides businesses
tools and resources to better recruit, retain and
promote skilled immigrants.
Blogs
• Short for weblogs
• Personal internet journal
• Focuses on a specific theme or topic
• Usually written in an informal manner
Blogs
• Edublogs – “the largest community on the
Internet”.
• Blog roll – a list of links to blogs that a
blogger likes. Found on a blog’s sidebar.
• Marco Campana http://www.activelypassive.com/
• Curated migration Scholars on Twitter:http://adamsigoodman.com/2014/02/11/migration-
twitterstorians/
A blog roll:
Microblogs
• The best example is Twitter
• Brief statements (tweets) of not more than
140 characters
• Tool for educators to manage their own
learning and professional development –
customized thru hashtags
Hashtags #
• The # symbol, called a hashtag, is used to
mark keyword or topic in a Tweet. Any
Twitter user can organize or follow topics
with hashtags.
• This “tags” your tweet as belonging to a
specific topic. This way, it becomes
organized, archived and searchable.
Popular hashtags:
• #cdnimm
• #cdnpoli
• #cdndiversity
• https://twitter.com/OCASI_Policy
Anatomy of a tweet:
pairadimes.davidtruss.com
Who to follow
• Suggested organizations and individuals to
follow:
• https://twitter.com/marcopolis
• https://twitter.com/nicknoorani
Social bookmarks
• Social bookmarking
-a way for people to store, organize, search
and manage ”bookmarks” of webpages.
-one can store these links for use or sharing
using a bookmarking site.
Social bookmarks
• www.diigo.com
• www.delicious.com
• *Tags – are key words used to organize and
find your posts.
Bulletin Boards/curated e-zines
• Bulletin boards – online meeting places
where members can access and share
content.
• Curated E-Magazines – organized/edited
content specifically meant for a target
audience.
Bulletin Boards/curated e-zines
• Padlet
• Schema Magazine
• AMMSA Org
• Scoop it
• Paper.li
• Maytree Newsletter
• Pinterest:
- Canadian Centre for Diversity
- Travel Manitoba
Resources
• Slideshares:– Adrian, Anne. (August 2012) Social media 101 PLN
http://www.slideshare.net/aafromaa/social-media-101-pln?qid=83870f9a-9fca-4b36-8e02-b4a856b9db90&v=qf1&b=&from_search=2
– Kietzmann, Jan H and Hermkens, Kristopher and McCarthy, Ian P. and Silvestre, Bruno S, Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media (April 1, 2011). Business Horizons, Vol. 54, 2011. Available at SSRN: http://ssrn.com/abstract=2514472
– Stewart, Bonnie. (November 2014). Networks of Care & Vulnerability. http://www.slideshare.net/bonstewart/networks-of-care-vulnerability
– Campana, Marco (October 2011) Sharing is caring: becoming a trusted source through online curation (http://www.slideshare.net/marcopolis/sharing-is-caring-becoming-a-trusted-source-through-online-curation?ref=https://www.linkedin.com/in/marcocampana)
References:
• Social media? Get Serious! Understanding the functional building blocks of social media , KIetzmann, J.H., Hermkens, K., McCarthy, I.A., and Silvestre BS. Indiana University, 2011. Accessed from http://www.slideshare.net/IanMcCarthy/2011-social-mediabh Jan 28, 2015.
• The Science of Building a Strong, Lasting Community on Social Media by Kevan Lee on BufferSocial. Accessed from https://blog.bufferapp.com/science-of-building-social-media-community on Jan. 28, 2015.
• Six social media skills every leader needs by Deiser, R and Newton, S. McKinsey Quarterly, 2013. Accessed from http://www.mckinsey.com/insights/high_tech_telecoms_internet/six_social-media_skills_every_leader_needs on January 27, 2015.