building a social media plan and calendar
TRANSCRIPT
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR
1010113062890121
1216196909230927
231211
661975
DOUG WINNIEPRINCIPAL INSTRUCTOR, TECH LIBRARY, LINKEDIN LEARNING
HELLO, I’M DOUG WINNIE.
Principal Instructor, Tech Library at LinkedIn
Adobe Community Professional
Hockey player and lacrosse coach
LinkedIn: linkedin.com/in/sfdesigner
Twitter: @sfdesigner
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 2
WHAT WE WILL COVER
Importance of a calendar
Accountability
Recurring plan
Optimal social media windows
Creating a project plan
Monitoring and adjusting
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 3
IMPORTANCE OF A CALENDAR
Do as I say, not as I do.
Social media success requires a “launch and iterate” approach.
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 4
IMPORTANCE OF A CALENDAR
Regular activity can have a profound impact on your social media footprint.
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 5
ACCOUNTABILITY
Social media is equal parts discipline as well as engaging content.
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 6
ACCOUNTABILITY
If you put importance on your social media presence, your activities must have the same level of importance as the rest of your work.
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 7
RECURRING PLAN
Your recurring plan is a weekly snapshot of what you would want to accomplish to establish your publishing cadence and establish a workflow.
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 8
RECURRING PLAN
Where is my target audience?
What mini-campaigns do I feel will resonate with my audience?
Which social media platforms are best fits for my mini-campaigns?
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 9
RECURRING PLAN
Keep it simple and think about: Cadence Work requirements for updates
and posts Workflow considerations Integrating with day-to-day
activities Ability to use tools like Hootsuite
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 10
RECURRING PLAN
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 11
OPTIMAL SOCIAL MEDIA WINDOWS
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 12
12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11
ALL TIMES ARE EASTERN STANDARD TIME
BUILD A PROJECT PLAN
Keep it simple and think about: Cadence Work requirements for updates
and posts Workflow considerations Integrating with day-to-day
activities Ability to use tools like Hootsuite
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 13
BUILD A PROJECT PLAN
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 14
MONITORING AND ADJUSTING
Track your footprint and give yourself a dashboard
Try to find correlations between your activities online and footprint growth
Look for long-term growth
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 15
MONITORING AND ADJUSTING
Focus on long term growth In the last two weeks, I increased
my Twitter followers by 15
Versus
In the last year, I grew my Twitter followers by 52%
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 16
MONITORING AND ADJUSTING
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 17