Successful Social Media Practices

to Strengthen Your CERT Program

December 14, 2016Individual and Community Preparedness

Division

Previous CERT Webinars

● CERT Outreach and Promotion

● CERT Volunteer Engagement

● Local Partnerships between the American Red Cross and

CERT

● Inclusion of Individuals with Disabilities and Others with

Access and Functional Needs

● CERT Resource Development

● CERT Competitive Events

● Teen CERT

● Citizen Corps and CERT Data Showcase

● Campus CERT

Agenda

● Welcome and Introduction

● Mary Jo Flynn – Sacramento County, CA

● Christina Nguyen – Oklahoma City, OK

● Facilitated Q&A Session

Four Social Media

Strategies for CERT

1. Layer your

social platforms

Longer Status UpdatesLong Messages Professional Groups

Articles

Shorter Status UpdatesRapid Info Visual Info

Static Boards

Live VideoPeriscope YouTube Live

Facebook Live

Geographically Based

Nextdoor Snapchat

2. Build a Content

Calendar

Building the content calendarPublish Date Theme Talking Points Audience Platform Media

1/1/2017 New Years

If you canpack a gym bag, you can pack a disaster bag!

Non-CERT residents

Infographic

5/4/2017 Star Wars

You’ll “Try” to prepare a family disaster kit. “Do, or do not, there is no try” ~Yoda

Non-CERTresidents

Photo of Yoda

7/9/2017National Sugar Cookie Day

Get a treat after donating blood

Non-CERT residents

Photo of CERT decorated cookies and video of a blood drive

Additional Content Types

• Photos

• Video

• Live Video

• Audio

• Designs

• GIFS

3. Safety &

Security

Something You Know Something You Have

*************

+

4. Accessibility

Learn More

Social Media Working Group

Department of Homeland Security, Science & Technology Directorate

Including Social Media in

Exercise Design

Mary Jo Flynn, MS, CEMEmergency Operations CoordinatorSacramento County OES

For more information visit About.me/mflynn

View these slidesSlideshare.net/mjflynn001

Follow Me on Twitter@MaryJoFly

Successful Social Media Practices Christina Nguyen, Community Relations Coordinator

Oklahoma City Office of Emergency Management

Background

Started in May 2016

Created Facebook page in July 2016

First post on Twitter July 28, 2016

As of December 2016

Twitter: 137 Followers

Facebook: 279 Page Likes

Average/Month

Twitter: Over 7K Impressions

Facebook: 1-2K People Reached

CERT Program

Facebook – Secret Group

Use it for communication on meeting dates and agendas

Use it to share different things we’ve seen that can benefit the group

Educational Articles

Preparedness Videos

Different ideas for training or team bonding exercises

Facebook and Twitter

Promote Preparedness Efforts and Outreach

Safety and Preparedness Tips

Educational Outreach Events

Schools, Latino and Asian Community, Community with Access and Functional Needs

Share what OKCOEM is up to

Communicate Important Information During Severe Weather, an Emergency or Disaster

Use it for information on Volunteer Reception Centers

Use it for donation information

Use it to share official City Press Releases

Growing Our Overall Social MediaPresence Key Things to Think About

Verifying Your Pages

Improves brand credibility

Distinguishes yourself from parody and fake accounts

Improved social search presence – people can more easily find you in the search tool

Tag Partners/Organizations

Highlight Partnerships

Retweet and Sharing of Information

Keep it short and to the point

Use pictures and videos

We find that posts with animated pictures or videos results in higher engagement numbers (i.e. .MP4 versions vs static .PNG file)

Pin location so people know where

Use meaningful hashtags

Christina NguyenOklahoma City Office of Emergency Management

700 Colcord Drive

Oklahoma City, OK 73102

O: 405-605-8957

C: 405-205-0457

Christina.Nguyen@okc.gov

Sharing Winter Weather Research and Safety Tips

Leverage 2015 FEMA National Household Survey data to raise awareness:

• 30% have already participated in a disaster preparedness exercise in the last year• Only 40% have developed a household emergency plan. (Those surveyed who live in

winter storm hazard areas)• 1 in 3 people do not know how to get real-time alerts and warnings ahead of a

winter storm

Issue calls to action to followers:

• Be there for your neighbors when the next storm hits by finding a local CERT programnear you (http://go.usa.gov/x8v3z)

• Sign up for real-time alerts and stay informed (http://go.usa.gov/x8vcc)• Download a supply check list (http://go.usa.gov/x8vcC)• Make a plan for your family and help motivate others to prepare

(http://go.usa.gov/x8vcx)

Facilitated Q&A