Building a Minimum

Viable Product a data driven approach

Igal Perelman

MVP

The minimum set of features you have to

build in order to learn from early adopters

(*) Lean Startup - Eric Ries, Steve Blank

Decisions (assumptions) • Culture

• Core Use Case

• Differentiation

• Platform(s)

• UX

• Data

• Go To Market

• And many others…

Goals

• Product Market Fit

• Scale

MVP

The minimum set of features you have to build

in order to learn from early adopters

Learning from early adopters

• Qualitative (from day 0)

• Feedback channels

• Reach out to users

• Quantitative (from day 1)

• What should I measure?

Quantitative

• New user acquisition

• New user activation

• Engagement

• Retention

• Revenue

(*) User resurrection

New User Acquisition

• Invites

• SEO

• ASO

• PPC

• Social platforms

• And many other channels...

ROI

• Investment / Acquisition channel

• UI

• Time

• $$$

• Return / AC == # of new users

• Activated users

• Paying users

New User Activation

• Signup flow >> Signup page

• Questions

• Signup funnel conversion

• % of new users that complete the core use case

• What is the core metric?

Voxer

Voxer

Funnel Analysis

(*) mixpanel, dummy data.

Engagement

• Core use case => engagement ‘unit’

• # of these units

• Uniques

• Total

Pinterest

(*) Internet Marketing Inc, Based on ComScore report.

Retention

• % of engaged users after X time

• Cohort analysis

• Core use case

• Viability, reliability, speed and usability

Retention

(*) mixpanel, dummy data.

Iterate

• Tweak / Remove / Build

• Measure

• Iterate based on learnings

• Metrics

• User feedback

• Research

Create a product that users ♥

Q&A

more questions?

@iperelman