minimum viable marketing

15
Minimum Viable Marketing Achieve big goals by ‘launching’ small

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Page 1: Minimum Viable Marketing

RITIKA PURI CO-FOUNDER

STORYHACKERS

Minimum Viable Marketing Achieve big goals by ‘launching’ small

Page 2: Minimum Viable Marketing

SO. MUCH. STUFF.

Increase conversion rates.

Build brand visibility. Generate leads.

Run A/B tests. Increase retention.

Prove marking ROI.

Get more customers.

Generate high margins.

Page 3: Minimum Viable Marketing

WHAT SHOULD YOU DO

Page 4: Minimum Viable Marketing

SUCCESS = PROCESS

Page 5: Minimum Viable Marketing

VALIDATE YOUR IDEAS

STEP 1

GOAL: Test your marketing concepts on a smaller scale.

Page 6: Minimum Viable Marketing

CLARITY.FM GOAL:

Generate web traffic through blog

SOLUTION: ‘Soft launch’ blog posts

Page 7: Minimum Viable Marketing

INVESTOPEDIA GOAL:

Acquire paid traffic in heavy bursts

SOLUTION: Learn at a capped media spend

Page 8: Minimum Viable Marketing

MIGHTY HANDLE GOAL:

Determine packaging concept for Walmart Test

SOLUTION: Learn using small ad spend

See the story here: http://leanstartup.co/heres-how-5-companies-

create-remarkably-innovative-cultures/

Page 9: Minimum Viable Marketing

STEP 2

CONDUCT CUSTOMER

DEVELOPMENT

GOAL: Figure out what’s interesting to your target audiences.

Page 10: Minimum Viable Marketing

CURIOSITY GOAL:

Encourage sign-ups and retention

SOLUTION: Revamp messaging on

landing pages

Page 11: Minimum Viable Marketing

THE LEAN STARTUP

CONFERENCE GOAL:

Brand awareness and customer engagement

SOLUTION: Blog + syndication

Page 12: Minimum Viable Marketing

RUN CONTINUOUS TESTS

STEP 3

GOAL: Fail fast. Succeed faster

Page 13: Minimum Viable Marketing

STEP 1 Validate your marketing ideas.

STEP 2 Conduct customer

development.

STEP 3 Run continuous tests.

Page 14: Minimum Viable Marketing

WHY DO THESE STEPS

MATTER?

Save money Predict marketing results Eliminate bottlenecks Move on to successes, faster

Page 15: Minimum Viable Marketing

[email protected] [email protected]

THANK YOU!

Keep in touch with the Storyhackers team! Reach out to Ritika or Justin, any time.

Love the design? Send props to the team at SixtyNorth: www.behance.com/60DegNorth