building a digital reputation 2.0
Post on 18-Oct-2014
1.508 views
DESCRIPTION
TRANSCRIPT
BUILDING YOUR DIGITAL REPUTATIONTorrey TrustGraduate Division Academic Peer/Tech Ninja
What is a Digital Footprint/Reputation?
Online archive of information about you (written/posted by you and by others about you)
Common footprint/reputation tools Registered Domain Names (www.torreytrust.com) Social Media Content Sharing (i.e., Slideshare, YouTube, Prezi, Flickr) Academia.edu, Research Gate, Google Scholar Citations Blogs News articles Other: Amazon, Barnes & Nobles, stores that have
profiles of you
What is Your Digital Reputation?
Google Your Name “Torrey Trust” (use quotes) Add +ucsb (your undergraduate school or
high school) if you have a common name i.e., “Torrey Trust” +ucsb
First 3-5 Results Positive/Negative/Not You?
BrandYourself https://brandyourself.com/
Building a Digital Rep
2 Benefits of a Strong Digital Reputation:Give potential employers a more in-depth
look at your skills, expertise, and experience
Stand out from the crowd (especially when 300+ people are applying to the job you want)
Stand Out from the Crowd
Step 1: Clean It Up!
Clean Up Your Social Media ProfilesFacebook, Twitter, Flickr, YouTubeUntag/delete inappropriate content
Privacy SettingsDon’t Hide – Take ControlEmployers are weary when they search
your name and can’t find anything about you
Be Mindful: Posts Are Not Private
Step 2: Create a Personal Brand Personal Brand*
Focus on passion, interests, talents that make you who you are
Ask “What’s your red sole?” (i.e., what makes you unique?)
Own your name Create your look Post valuable content
*Information from: Liv e from # NAW BOW BC: Be Yourself; it ’s good for business
Digital Branding– Joe SabadoDigital Branding– Joe Sabado
Let’s connect!http://www.joesabado.comTwitter: @joesabado
Joe Sabado, SIS&TJoe Sabado, SIS&T
Step 3: Establish Your Expertise
Comment on blogs
Write blog posts/guest posts/tweets
Join LinkedIn, Google+, & FB Groups
Participate in discussions
Create content that people will want to share
Get your name out there
GuestPost
Shared PowerPoints
Step 4: Build a Strong Professional Presence
Facebook LinkedIn Pinterest Twitter Claim Your Name (www.torreytrust.com) Build an online portfolio
Google SitesBlog
Create a nameplate
Google Sites ResumeGoogle Sites Resume
Re.vu/ttrust
About.me/ttrust
NameplatesNameplates
LinkedIn Features:
•Publications
•Presentations
•Projects
•Recommendations
•Awards
•Classes
•Organizations
•Languages
•Certifications
•Skills & Expertise
•Groups
•Upload images
LinkedIn Do’s & Don’ts
Do: Maintain an updated profile Build relationships with your connections Participate in group discussions Ask for & give recommendations and
skills/expertise endorsements) Don’t
Leave anything blank Share private data/information (e.g., research
papers or presentations from your lab) Use copywritten materials
Getting Started: LinkedIn
New to LinkedIn: Create an account – www.linkedin.com Follow the steps provided by LinkedIn
LinkedIn Novice: Create your personal brand, add descriptive
text, join groups, add connections LinkedIn Pro:
Rearrange the modules based on your next steps (e.g., grad school vs. job market), add projects/images/presentations, ask for recommendations, click “Improve Your Profile” button
Step 5: Market Your Digital Reputation
Select one site (e.g., www.torreytrust.com) to host your materials and link to your other sites (e.g., LinkedIn, Blogspot) Add the site url to your e-mail signature, business
cards, cover letters, and resume/CV Establish your expertise
Share your site url when you comment/write guest posts
Use social media Share your site with your network You need to proactively market/promote yourself
www.torreytrust.com
Continue to Build Your Digital Reputation
sites.google.com/site/mydigitalrep
Questions?
Photo Credits
Social Searchers Infographic: http://www.onlinecolleges.com/infographics/social-search.html
Man Drinking Alcohol: Photo by Nathan Perkel/Gallery Stock Google Yourself Challenge Infographic:
http://www.abackgroundcheck.org/the-google-yourself-challenge/ Christopher Penn: Social Media Resume:
http://www.christopherspenn.com/2012/02/8-tips-for-a-pinterest-social-media-resume/
Rick Klau’s CV (Google Sites): http://cv.rklau.com/ LinkedIn Makeover: http://www.linkedin-makeover.com/linkedin-
profile-samples/ Social Media Image:
http://ecova.ca/wordpress/wp-content/uploads/2011/04/Social-Media-Manager2.jpg