reputation 2.0 rtreview – your guest review management tool
TRANSCRIPT
Reputation 2.0RTReview – your guest review management
tool
Why reputation matters?
Reputation is your overall
quality or
character as seen or judged by people in general*
Good reputation creates
positive influenceInfluence is the shaping of thoughts, perception or behavior
*Merriam Webstar Dictionary
** Image courtesy Plusverde, sxc
…however we live in an extra-ordinary world
..influenced by internet where in one minute…
Over 2 million search queries made via Google
At least 6 million Facebook pages are viewed worldwide
Over 100,000 Tweets are posted
More than 204 million emails are sent
Amazon rings up about $83,000 in sales
*Source- Intel
** Photo courtesy sxc
…in other words, communications are speeding-up fast…
…they are talking about mood, sports, cinema, business, life in
general…..
and YOU!
People are talking to each other…
1 in every 11 is connected to Facebook
An average Facebook user has
130 friends
2.7 billion “likes” are made per day
5 billion google+ updates made per day
175 million tweets a day
465 million Twitter accounts
*Source: digital buzz, Facebook, Twwtholic, econsultancy
** Image courtesy , sxc
…they are difficult to please…
Around 90% consumers trust peer recommendation
Only 14% believes in advertisements
Around 71 million people visit
Yelp every month to read 27 million+ local reviews.
Around 53% people on Twitter recommend products in their Tweets
Over 63% of customers are more likely to make a purchase from a site which has user reviews
*Source: Socialnomics 2012, Yelp, harpsocial, econsultancy
** Image courtesy Bizior, sxc
More so for the travel industry..
…“word of mouth” rules….
87% of hotel review users are significantly influenced by reviews
49% consumers won't make a reservation at a property that has no reviews
80% travellers research the venue before booking
They will check 13- 28 sites
TripAdvisor has 60 million reviews and opinions from travellers around the world
Even negative is good..
*Source: Forrester, ORC, TripAdvisor
** Image courtesy Bizior, sxc
More Reviews = More guests = More Profits79% of people say that seeing a response
to a negative review is reassuring
For 71% seeing a management response is important
90% reviews are responded within 24 hours on TripAdvisor
On Expedia.com, good reviews of 4.0 or 5.0
generate more than double the conversion of a review of 1.0 – 2.9
1 point increase in a review score (on a 5 point
scale) equates to a 9% increase in average daily rate (ADR)
….still not convinced?
*Source: Forrester, Expedia, TripAdvisor
** Image courtesy Bizior, sxc
Hear it from the 4C Hotels….
….Your reputation sets you apart…
4C Hotels, operating 9 hotels in London, were finding it difficult to monitor social media discussions
Installed RTReview, guest review management tool from RateTiger, to consolidate feedbacks from over 80 review portals
Return On Investment:
Direct bookings increased by 5% in six
months
Higher ranking on TripAdvisor, 30 points
Monitoring more review portals
“RTReview is a fantastic application. We can now address issues quickly and appropriately by reporting it to the relevant
department.”
Amber Virani, Sales & Marketing Manager.
Manage it intelligently….with RTReview
Receive all your online reviews in one place
Respond directly to users*
Monitor competitor reviews**
See when a new review is posted
Connected to Facebook and
TwitterOver 80 websites available including Booking.com, Yell.com, TripAdvisor and Qype***
*Only available on limited websites**Competitor reviews are not available on Trial
Version***20 websites only available on Trial version
….Talk to guests…
*Available until 30 September 2012
And it’s FREE for TWO-MONTHS
Start your 60 day free trial subscription now*
Continue - and enjoy a 20% discount
Login now to see your hotel guest reviews
For the user guide, visit http://ratetiger.com/rtreview.html
Enjoy – and Let us know how you get on. Your Market Manager is available if you need help.
….turn your ‘ex’changes into notes…
Thank you
UK Sales Office:eRevMax Ltd.Monmouth House, 3rd Floor, 40 Artillery LaneLondon E1 7LS, United Kingdom
Tel: +44 (0) 20 7422 7528Fax: +44 (0) 20 7657 4245E-mail: [email protected]
US Sales Office:eRevMax Inc.
37 North Orange Avenue, Suite 500Orlando, Florida 32801, U.S.A
Tel: +1 (321) 251 6559
Fax: +1 (321) 206 8630 E-mail: [email protected]
Visit us at www.ratetiger.com