building a global reputation managing our reputation with external stakeholders
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Building a Global Reputation
Managing our reputation with external stakeholders
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“to become a universally acknowledged centre of higher education by 2015”
University Strategy, 2007
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Warwick’s National Reputation – Key Findings 2001
44%
44%
46%
56%
56%
60%
68%
57%
54%
3%
9%
13%
8%
9%
19%
15%
28%
31%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Responsible
Strong values
Clear vision
Reaches out
Open to all
Innovative
Well-managed
Good teaching
Good research
Agree Strongly agree
Opinion Leader Research
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• There is a very strong sense that Warwick ‘modern’ and ‘innovative’ – These are very high percentages given this is an open question
• Warwick is considered to be very different to more traditional universities such as Oxford and Cambridge
• This is related to the above points and is viewed positively by all audiences
Warwick’s National Reputation – Key Findings 2001
Opinion Leader Research
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Warwick’s National Reputation – Key Findings 2006
• Overall impressions of University of Warwick are good (7.3 out of 10)– It is rated below Imperial University but above
Bristol, Birmingham, Manchester and Bath • Most recognised area is the Business School
(by 85% of opinion formers)• Warwick is considered to be a proactive
institution that has gradually and successfully built up a solid reputation – particularly in terms of research
Opinion Leader Research
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Warwick’s National Reputation – Key Findings 2006
• At present Warwick is not considered to be internationally renowned
• In order for Warwick to really be perceived as a top level university it needs to be recognised as such abroad as well as within the UK
• Warwick university graduates are well regarded (receiving an average rating of 7.2 out of 10)
• Warwick is not perceived as an institution that sets the agenda or leads the debate
Opinion Leader Research
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Warwick’s Regional Reputation• The survey demonstrates good progress in
implementing a regional affairs strategy over the last 12 months
• The reputation with business – through the work of WBS and WMG – remains very strong
• Warwick’s international standing provides an asset of potentially unique value to the region
Urban Communications, 2006
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and this is what people really think…
Warwick’s Regional Reputation
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Warwick’s international reputation
Carried out in 6 key markets: China, India, US, Hong Kong, Russia, Singapore
• Awareness/understanding of Warwick
- reasonable familiarity, but little detailed understanding.
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Warwick’s international reputation• Brand recognition
- probably about average- vague but generally positive- Clear sense of Warwick as a dynamic institution, distinct
from older institutions- Determinedly international focus (generated from Singapore investigation and Indian Scholar Hunt)- WBS leads awareness of Warwick’s “centres of excellence”