building a brand's video strategy, digiday video anywhere summit, april 11
TRANSCRIPT
![Page 1: Building A Brand's Video Strategy, Digiday Video Anywhere Summit, April 11](https://reader033.vdocuments.us/reader033/viewer/2022042907/587c225c1a28abb5068b6823/html5/thumbnails/1.jpg)
![Page 2: Building A Brand's Video Strategy, Digiday Video Anywhere Summit, April 11](https://reader033.vdocuments.us/reader033/viewer/2022042907/587c225c1a28abb5068b6823/html5/thumbnails/2.jpg)
BuildingABrand’sVideoStrategy
![Page 3: Building A Brand's Video Strategy, Digiday Video Anywhere Summit, April 11](https://reader033.vdocuments.us/reader033/viewer/2022042907/587c225c1a28abb5068b6823/html5/thumbnails/3.jpg)
74% 65% 69%…ofallinternettrafficwillbevideoin2017
…istheincrease inclickthroughrateswhentheword“video”isusedinanemail
subjectline
…ofsmartphoneuserssayvideoisaperfectsolutionto
learnaboutaproduct
Source:Syndacast
Videoisacommunicationsmandate.
![Page 4: Building A Brand's Video Strategy, Digiday Video Anywhere Summit, April 11](https://reader033.vdocuments.us/reader033/viewer/2022042907/587c225c1a28abb5068b6823/html5/thumbnails/4.jpg)
Chase’sYoYin-housevideoproduction
50
150
325
504
0
100
200
300
400
500
600
2012 2013 2014 2015
Recruiting Videos
Campaign
Recruiting
SmallBusiness
![Page 5: Building A Brand's Video Strategy, Digiday Video Anywhere Summit, April 11](https://reader033.vdocuments.us/reader033/viewer/2022042907/587c225c1a28abb5068b6823/html5/thumbnails/5.jpg)
![Page 6: Building A Brand's Video Strategy, Digiday Video Anywhere Summit, April 11](https://reader033.vdocuments.us/reader033/viewer/2022042907/587c225c1a28abb5068b6823/html5/thumbnails/6.jpg)
• ProductTutorials• PhilanthropicInitiatives• CorporateChallenge• USOpen• TechforSocialGood• RecruitingVideos• SeniorLeadersVideos• Townhalls• SpeakerEvents• ProductLaunches• Veteran’sinitiatives• CustomerStories
• BrandDNA• Cross-LOBInitiatives• OperationsProjectTutorials• LocalMarketSpotlights• InvestorDay• SeniorLeaderOffsites• Partnerrelationships• CEOInterviews• NationalSalesConference• SocialMediaContent• BlackHistoryMonth
Highlight• WomenontheMoveSpots
• JimmyLeeMemoriam• ChaseCenter
Announcements• KungFuPanda3Asset
Platforming• SuperWomeninBusiness• theSkimm Founders• LifeofaMuniBond
OurContentCovers…
![Page 7: Building A Brand's Video Strategy, Digiday Video Anywhere Summit, April 11](https://reader033.vdocuments.us/reader033/viewer/2022042907/587c225c1a28abb5068b6823/html5/thumbnails/7.jpg)
![Page 8: Building A Brand's Video Strategy, Digiday Video Anywhere Summit, April 11](https://reader033.vdocuments.us/reader033/viewer/2022042907/587c225c1a28abb5068b6823/html5/thumbnails/8.jpg)
+ =VIDEOAT
SCALE
![Page 9: Building A Brand's Video Strategy, Digiday Video Anywhere Summit, April 11](https://reader033.vdocuments.us/reader033/viewer/2022042907/587c225c1a28abb5068b6823/html5/thumbnails/9.jpg)
#TheSTRUGGLEisReal
![Page 10: Building A Brand's Video Strategy, Digiday Video Anywhere Summit, April 11](https://reader033.vdocuments.us/reader033/viewer/2022042907/587c225c1a28abb5068b6823/html5/thumbnails/10.jpg)