a look to the future, digiday video anywhere summit, november 2016
TRANSCRIPT
A LOOK AT THE FUTURES C O T T S C H I L L E R
E V P / G E N E R A L M A N A G E R , M A R K E T I N G ,
A D V E R T I S I N G S A L E S & C L I E N T P A R T N E R S H I P S
CONTENT + DATA + D ISTRIBUTION
HIGH PERFORMANCE
CONTENT
DATA
DISTRIBUTION
WHAT IS SUCCESS?
1 . Adver t is ing is the combinat ion o f content , da ta and d is t r ibut ion
2 . H igh per formance content moves products
3 . We can te l l en t i re ly new s tor ies