treating video as commerce, digiday video anywhere summit, november 2016
TRANSCRIPT
BRIT + CO
VIDEO / COMMERCE
RETAIL
A MEDIA COMPANY WITH DIVERSE REVENUE
MEDIA
E-LEARNING EXPERIENCES
IGNITE THE CREATIVE SPARK
CREATE A NEW FOOD SHOW THAT RESONATES
WITH A YOUNGER AUDIENCE
THE ASK:
MILLENNIALS PRIORITIZE EXPERIENCES OVER ACQUIRING THINGS
2. SHE IS EXPERIENCING
A LIFE EVENT
3. SHE WANTS TO
SHOW SHE’S
CREATIVE
1. SHE WANTS TO FEEL CREATIVE
THE TEACHER
IS EVERYTHING
•FOLLOWERS
•WEBSITE TRAFFIC
• TEACHING EXPERIENCE1
•FOLLOWERS
•WEBSITE TRAFFIC
• TEACHING EXPERIENCE1
•APPEAL TO B+C AUDIENCE
•GUT SAYS THEY WILL KILL IT
• EXISTING ASSOCIATIONS2
•FOLLOWERS
•WEBSITE TRAFFIC
• TEACHING EXPERIENCE1
•APPEAL TO B+C AUDIENCE
•GUT SAYS THEY WILL KILL IT
• EXISTING ASSOCIATIONS2
•HAVE SOLD OVER $50K
•EMAIL LIST SIZE
•PERSONAL ENTHUSIASM3
KEY MARKETING
CONSIDERATIONS
•AUDIENCE
ACQUISITION
•TIME HURDLE
•PICK YOUR PACK
•EXCLUSIVE BUNDLES
REVENUE
30% BUY AGAIN
GREAT MARGINS
DIVERSE REVENUE POTENTIAL
1 2 3
12 3
1 23
1 2 3