building a 2015 recruiting plan for small to medium businesses | webcast
TRANSCRIPT
BUILDING A 2015 RECRUITING PLAN
For
Small & Medium Businesses
©2013 LinkedIn Corporation. All Rights Reserved.
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HOW TO ASK QUESTIONS DURING THE WEBCAST
① All attendees will be muted
① To ask questions
• Type in your question
• Select from “Send to” dropdown
• Option 1: Panelists
• Press “Send”
① Dedicated Q&A at the end
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INTRODUCTIONS
Moderator Guest Speaker
Luan Lam VP of Talent Acquisition
AppDynamics
John Ham Founding CEO & Chairman
Ustream, Inc.
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AGENDA
The goal of this webcast is to help you build a
2015 RECRUITING STRATEGY FOR YOUR SMB
3 STEPS
1
START
Business Planning (John)
2
EXTRACT
Hiring Plan (John)
3
BUILD
Recruiting Strategy (Luan)
Q&A
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BUSINESS PLANNING Step 1:
1. Business Planning 2. Hiring Plan 3. Execution Q&A
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BUSINESS PLANNING
Deliverable #1:
Operating Plan
① Measurable goals
② Identify objectives
③ Discuss strategies
Deliverable #2:
Budget
① Operating expenses
② Hiring plan
③ Discuss allocations
Management
Team
2- 4
weeks
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HIRING PLAN Step 2:
1. Business Planning 2. Hiring Plan 3. Execution Q&A
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HIRING PLAN
3 Rs
① Schedule of hires by time and budget
② Requirements + Responsibilities = Requisitions
Stage
① Building
② Growing
③ Managing
Skills
① R&D
② S&M
③ G&A
Seniority
① IC
② Dir/Mgr
③ CXO/VP
3 Ss Check
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TIPS
1. Business Planning 2. Hiring Plan (tips) 3. Execution Q&A
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① Make business planning a best practice – Integrate into day-to-day operations w/ progress-to-plan meetings and alignment of op
plan/budget to dashboard and to financials
– Smaller orgs will have shorter business planning and vice versa so adapt as needed
– Better to start early and institute the discipline to regularly talk about all areas of the business
② Keep ratios in balance – Financial: Ratio of R&D to S&M to G&A
– Management: Ratio of Direct Reports per Manager
– R&D/S&M/G&A: Ratio of Engineers to PM, QA Engineers to Engineers, Sales people to Sales
Manager
① Shape Culture: What is it and why is it important? – You will have one whether you shape it or not so pick a productive one
– Related to Operations: Example of innovation vs. execution
– Agile vs. process-driven
– Top-down vs. bottoms up
② Positive bias for promoting internally – Signals career path
– 75% of management team promoted up through the ranks
– Director layer most important layer to develop for fast-growth companies
③ Minimize turnover – Turnover is a lose, lose, lose
– Front load investment to get it right the first time
TIPS
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RECRUITING STRATEGY
Step 3:
1. Business Planning 2. Hiring Plan 3. Execution Q&A
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CREATING YOUR RECRUITING STRATEGY
Mission is Simple
Finding “A” Players
Three A’s: Attitude, Aptitude, Appetite
“Game changers”
They emulate the company culture
Building a Strong Employee Brand
Branding is key in raising visibility
• Company recruiting messaging
• Recruiting marketing campaigns
• Diversity recruiting initiatives: Women in
Technology, Tech Engineers w/ Disabilities,
etc..
• Build your culture into your brand
awareness
Leveraging Tools and Systems
Your employees are your best asset - “A”
players attract other “A” players
Robust recruiting tools – Linkedin, etc…
An intuitive ATS to track, log, and record
every stage of the recruiting process
Hire the Best
of the Best
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Define Clear Role Responsibilities
Role matches the job description
Role offers a chance for new learning
Role offers career progression path
Maintain Consistency
Communicate and manage expectations
internally and externally
Evaluate all candidates consistently
Keep Timing in Mind
Immediate feedback loop from your
interview panel
Keep candidates well informed on status
POSITIVE CANDIDATE EXPERIENCE
Define Clear Recruiting Process
Art of Storytelling: the
market/technology/relevance story
Be deliberate about every step • Purpose
• Be proactive
• Set expectations
• Answer questions
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Understand the Position
Align with the hiring manager
Ask questions:
• Why does role exist?
• Why is it important?
• What type of projects will it require?
• Prioritize skills needed v. wanted
Evaluate Fit
Don’t waste your time. Ensure there is a
fit before starting the formal interview
Evaluate fit for company and company for
candidate
Do they fit the hiring manager’s ideal
profile?
Attract the Right People
Generate interest via storytelling
• Why does your company exist?
• Why is that important?
• Why is the company important to you?
• Getting excited for upcoming projects
Strike the Connection
Understand a candidate’s needs and
wants • How will they succeed?
• How are they different?
Why are they a game changer for your
company?
INTERVIEW STRUCTURE
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Interview Debriefing
Collect feedback immediately
Learn why candidates were a fit/not a fit
Determine hiring decision after interviews
Useful Metrics
Overall conversion funnel =
• Total Candidates Submitted
• Total Telephone Interviews
• Total Onsite Interviews
• Offers Made
• Offers Accepted!
Track every stage in your ATS
• Understand the Funnel Conversion
from phone screen to offer
• Track days spent in each step
Offer conversion
• Run post-mortem on each rejected
offer
Sources
• Track where offers and hires come
from
Employee referrals
• Encourage and treat referrals as VIP
Closing Candidates
Closing is pre-closing
Continuously communicate vision and fit
Prepare candidate for counter offer
Stay in contact
INTERVIEW STRUCTURE (CONT.)
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SUMMARY
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SUMMARY
Business Planning
• Op plan/budget > Hiring Plan > Recruiting Strategy
Tips
• Organizations are built from the bottoms up like in 3D printing
• Founders > Employees > Managers > Executives
• Your first hire is a cultural hire
• Fit is as important as function
• Always try before you buy
• Minimize turnover
Hiring execution is as important as planning
• Ensure you and your hiring team have a clear process
• Develop a compelling narrative and storytelling skills
• Implement a sound plan to attack to increase your talent pool
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Thank you
Luan Lam VP of Talent Acquisition
AppDynamics
John Ham Founding CEO & Chairman
Ustream, Inc.
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Q&A
Join us for our next webcast
-------
“The Ultimate Hiring Tool Box for SMBs” November 5, 2014
Register:
http://linkd.in/1wN7l4p