build your winning business model

3 décembre 2015

Awakening Your

Entrepreneurial

Potential

Morgane Rol lando,

Synerfia A la carte CFO

Define and reach your recurrent Business Model 2 Define and reach your recurrent Business Model

AWAKENING YOUR ENTREPRENEURIAL POTENTIAL

Define and reach your recurrent Business Model

Summary

I. Business Model definition

• Review key elements

• Linking the elements together

II. Reapatable Business

• Reasons for a Repeatable Business

• Types of repeatable Businesses

III. Business Model Canvas

• Introduction to the Business Model Canvas model

• Implementation to your own business



I. Definition A business model describes the rationale of how an organization creates,

delivers, and captures value (economic, social, cultural, or other forms of value). The process of business model construction is part of business strategy.

The essence of a business model is that it defines the manner by which the

business enterprise: • delivers value to customers • entices customers to pay for value • converts those payments to profit

It thus reflects management’s hypothesis about what customers want, how

they want it, and how an enterprise can organize to best meet those needs, get paid for doing so, and make a profit

CREATE ADDED VALUE for customers and for your own business


http://en.wikipedia.org/wiki/Explanation

http://en.wikipedia.org/wiki/Organization

http://en.wikipedia.org/wiki/Business_strategy




I. Definition

« UNDERSTAND what it is »

Here we need to clearly understand the business organisation, and how its

environment operates, i order to take proper decisions. The objective here is to create a global vision of this entire system, involving

all the business stakeholders towards a commun and shared vision, describing the internal organisation (or what it should aim to).An also the external environment, analysing the latest tendencies about politics, economics, society, technology, culture, that have a direct influence on the business.

Then, in order to evaluate your current Business Model, we will highlight its

strenghts and weaknesses. Necessary step to prepare the Design phasis.

Business Model Canvas



I. Definition : Interaction between components

• Customer value proposition

• Internal value chain

• Cash projection

Profit €



II. Recurring Business

«WHY A RECURRING REVENUE STREAM ?»

• Capitalize on customer’s acquisition cost

• Build sustainable business

• Spend energy growing the business

• Increase valuation or perception from investors and buyers

• Keeps cash-Flow smooth and predictable




«TYPES OF RECURRING REVENUE STREAMS»

• Repeat Customers => emphasis on Solid customer service or loyalty cards

• Recurring revenue => repeat business such as insurance, Software sold as SAAS. Include a switching cost (Salesforce.com)

• Recurring Revenue with a contract => repeatable business including customer’s contractual engagement, such as mobile phones,

• Sequential Revenue => consitently upgrade to new product (iphone, Microsoft…)

• Repeat Revenue with a Network Effect => the more people use the service, the more each one benefits from it (ebay, FaceBook)




«HOW DO I MAKE MY BUSINESS REPEATABLE?»

• Which part of my business can be repeatable?

• What kind of complementary services can I offer?

• How can I automate renewals?

• What kind of minimum commitment can I get from my customers?




The 9 key elements

• Value Proposition: What unique value does a company’s product or service

create for customers.

• Customer Segments: What group(s) of customers is a company targeting with its product or service

• Customer Relationships: How does a company plan to build relationships with the customers it is serving

• Customer Channels: What channels does a company use to acquire, retain and continuously develop its customers

• Revenue Streams: How is a company pulling all of the above elements together to create multiple revenue streams and generate continuous cashflow




The 9 key elements

• Key Partnerships: What strategic and cooperative partnerships does a

company form to increase the scalability and efficiency of the business

• Key Resources: What assets and knowledge does a company possess that allow it to deliver its value to customers in ways that other companies can’t

• Key Activities: What activities does a company engage in that allow it to execute its strategy and establish a presence in the market

• Cost Structure: What are the costs associated with each of the above elements and which components can be leveraged to reduce costs.



VP - Value

Proposition

CHANNELS

CR -Customer

Relationships

CS – Customer

Segments

REVENUE STREAMS COST CENTRES

KEY

PARTNER

KEY

RESOURCES

KA – Key Activities

DreamFace Interactive – Business Model v1.0

Private Cloud

Framework

Public Cloud

Platform

Coud

Services •Cloud Architecture

Expertise

•Training

•Support

eBook

Webinars


To Follow Up

« TEST and PROJECT»

• Identify potential business leverages

• Get round bottlenecks

• Understand your environment and stakeholders

• Missing elements

• Competition positionning

• Suppliers dependancy

• Customers’ acceptation

• Project Your Business Model Canvas exercise on several hypothesis, inside several scenarios and envirronment reaction

• Project your related Cash-Flow statement on a planning (12 to 36 months) .



A TAILORED BUSINESS MODEL MEANS

•First Step for Balanced Business Plan

• Regular Monitoring

•Think TIME TO CASH



Morgane ROLLANDO

Tel +33 970 448 872 [email protected]

www.synerfia.com

« Building Success Together »

mailto:[email protected]

http://www.synerfia.com/

build your winning business model

Small Business & Entrepreneurship