ux crunch how to build an award winning website
TRANSCRIPT
Re-platform & re-design the global online proposition; creating a scalable world class customer experience to support the brand growth for prospective and existing end-user consumers and trade customers.
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Issues to address 1. Multi-channel customer journey
2. Fragmented digital presence
3. Different users require different content
4. People don’t understand product benefits
5. 16,982,784 options are too many
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Developing process
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Home
Discover
Bikes
Bike chooser Product hero Bike builder
Information gathering Test ride Decision time Purchase
Find dealer
Hire
Data capture
Email CR Ref
CR Ref
Enter email/Facebook connect
Search: Bike type (eBike)
Benefits of useHeritageHow people use itCostsFold
Handmade in LondonCustomisableColoursThe fold
PriceGearsHandlebarsColour/sAccessoriesWeight
Tech specsFeaturesDesignTechGallery
Save/Share
Near meRecommended
WhereHow muchProcessGet started
What is it?How does it work?How much does it cost?
Store
Bike chooser Bike builder
Featured
PDP
Saved configCR Ref
Find dealer
Check stock
Check out online
Purchse
Check out funnel
Account
Register bikeUpdate accountCheck progress
Delivey/collection
Capture/share
Brompton: Purchase journey
46% increase in traffic. 291% increase in subscribers. 103% increase in bike builds 45% increase in dealer searches. 122% increase in sales.
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