build a simple seo strategy that google will love [webinar]
DESCRIPTION
It’s time to forget the terms “keyword stuffing” and “keyword density”. Google’s Hummingbird update placed a focus on understanding words, their meanings and how they relate to a query from a search user’s perspective. From here on out your SEO strategy should be about fresh, original content. Using healthcare examples, we’ll explain how to build a successful SEO strategy and ensure the basics of SEO are always in place for the content you create. You’ll learn why being active and producing content across the Web that points back to your website is one of the best ways to help your SEO efforts.TRANSCRIPT
Build a Simple SEO Strategy That Google Will Love
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Today’s Presenter: Casey Hansen, Online Marketing Strategist
Casey has two passions – online marketing and flying.
Helps Geonetric clients create social media and search engine marketing strategies.
He is also reviews analytics to help clients understand the impact social media, SEO, and SEM have on their overall online marketing efforts.
Casey is also flight instructor.
Geonetric Clients
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Geonetric develops the VitalSite healthcare CMS, and provides online marketing services to hospitals, physician practices and health systems.
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Video of This Webinar
Watch the VideoUsing healthcare examples, we’ll explain how to build a successful SEO strategy and ensure the basics of SEO are always in place for the content you create. You’ll learn why being active and producing content across the Web that points back to your website is one of the best ways to help your SEO efforts.
Watch the webinar!
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SEO eBook Available
After reading this eBook you’ll understand: The latest changes in Google and other
search engines’ algorithms
Why creating user–friendly content is the best driver of organic search
How to implement some of Google’s lesser–known recommendations, such as ‘nofollow’
The inside scoop on Google+, Google Authorship and Google Publisher and why they are important to healthcare SEO
Tips to make your content more sharable and improve SEO
Get Your Copy Now
Build a Simple SEO Strategy That Google Will Love
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What We’ll Cover A look at the changing SEO landscape and where we’re headed Building your SEO strategy for long-term success using the latest
trends Generating buzz for your content through link-building and social
media Common SEO mistakes to avoid The latest news from Google
The Changing SEO Landscape
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Algorithm Changes Galore
The Importance of Keywords
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An SEO expert walks into a
bar, bars, pub, public house, Irish
pub, drinks, beer, wine, liquor…“”
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The (Not Provided) Struggle
Credit: http://www.notprovidedcount.com/
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Keyword Rankings?
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The Bottom Line on Keywords
They still matter…
but we’re using them a little differently.
Metadata and Local
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Metadata
• Page titles, meta descriptions, keywords – yikes!
• Still relevant and important to your page structure– But, it’s not enough anymore.
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Local Listings
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Google My Businesswww.google.com/business
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SEO changes frequently, so what type of strategy can keep
your website visible in search results?
Creating Your SEO Strategy
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Your 2014 SEO Strategy
1. Understand user intent using keyword research and then answer those search queries.
2. Create high-quality, valuable content based on what your users need/want.
3. Share your content and encourage others to share as well.
4. Avoid common mistakes.
If you do this, everything else falls into place.
If you put your focus on SEO “tricks,” your content won’t be good enough!
Keyword Research
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Keyword Research
What are users searching for? How do they frame their search queries? What’s popular for a particular topic? This data will help shape your content strategy and which audience
you want you want to go after.
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Keyword Research
Tools We Recommend Google Keyword Planner
(Google AdWords) Google Trends Moz Keyword Difficulty and
SERP Analysis Tool
Google Trends – www.google.com/trends
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Keyword Research
What to Look For Trends for a particular topic/subject Actual search queries
How do users search for “heart care”? You may be surprised!
Keyword search volume and competition Focus on your geographic area
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Keyword Research
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Keyword Research
Your research should lead you to the next step…
write content as an answer to those search queries!
High-Quality Content
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What is high-quality content?
1. Create content that is written for users. Solve their problems and answer their questions.
2. Write naturally and give knowledge freely. This creates value, which creates quality.
3. Content that is high-quality and creates value will shared naturally by your audience, increasing the SEO benefit that content gives you.
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Creating High-Quality Content
Make the Content Your Focus! Keep your main content towards
the top of the page. Write naturally and keep the
focus on the user. Utilize your user intent research
to write page titles and headlines.
Don’t break up content – be sure pages have plenty of content to support the topic of the page.
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Creating High-Quality Content
Don’t Break Up Your Content Based on your user research, be
sure you can provided enough content for a given topic.
Small, “light” pages won’t rank well and don’t provide great value.
Use accordions to make content digestible.
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Creating High-Quality Content
Blogs Are a Great Way to Create Frequent, Quality Content Categorized, niche-specific
content Updated frequently Easily shared across social
media
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Share Your Content
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Share Your Content
Create “buzz” for your content/website.
Share your content on social media.
Develop link networks with other websites that make sense.
Encourage your site visitors to share content.
Great content will naturally be shared – we all do it every day via email, Facebook, Twitter, etc.!
Strategy Recap
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Your 2014 SEO Strategy
1. Understand user intent using keyword research and then answer those search queries.– You’ll understand your audience and be able to create content that
resonates.
2. Create high-quality, valuable content based on what your users need/want.– High-quality content leads to sharing and linking, two primary ways
search engines rank content.
3. Share your content and encourage others to share as well.– Be active socially and get your content in front of your audience. It’s
a manual process, but it matters!
4. Avoid common mistakes…
Common SEO Mistakes
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Common SEO Mistakes
Focusing Content on Keyword Density Google’s Hummingbird update focused more on understanding the
content of search query and, ultimately, how your page matches that query.
The density of your keywords within your content is not as important as it used to be.– Search algorithms are smarter.
– It could actually de-value your content!
– It’s a dangerous strategy to “stuff” keywords today.
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Common SEO Mistakes
Having “Thin” Content Be sure you have enough content to create a page or pages on a
particular topic. Don’t “chase” popular keywords … can you provide value?
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Common SEO Mistakes
Chasing Google’s Announcements Avoid reacting to every single announcement from Google and other
search engines. Focus on serving your users and creating value and you will have
success.
Fact: The basics of SEO have not changed in a long, long
time.
Latest SEO News
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Google Places Emphasis on HTTPS Google focusing on the
security of websites as a ranking signal.
Not a primary ranking signal right now, but may become more of a factor.
No knee-jerk reactions necessary, but perhaps a strategy adjustment to plan for.
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Google “Pigeon” Update Focused on local search
results. Seems to boost
Yelp/directory listings for local results.
Better understanding of user’s location to provide location-specific results.
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Google “Pigeon” Update
Things to note… This is brand new (early August 2014). Let things adjust before creating a full
strategy. Be sure your local listings are claimed/updated/of google quality. Considering checking your Yelp listing and other local directories.
Tools such as Moz can help with this.
Questions?www.geonetric.com/contact
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SEO eBook Available
After reading this eBook you’ll understand: The latest changes in Google and other
search engines’ algorithms
Why creating user–friendly content is the best driver of organic search
How to implement some of Google’s lesser–known recommendations, such as ‘nofollow’
The inside scoop on Google+, Google Authorship and Google Publisher and why they are important to healthcare SEO
Tips to make your content more sharable and improve SEO
Get Your Copy Now