CMA: NATIONAL CONFERENCE NEW YORK, NY MARCH 2011

DR. RICHARD GANAHL BLOOMSBURG UNIVERSITY, PA

2 PURE PLAY: BRANDING & TRAFFIC STRATEGIES

TABLE OF CONTENTS

• BU NOW: WHAT IS IT?

• STAFF DEVELOPMENT

• CONTENT STRATEGIES

• SOCIAL MEDIA PROMO’S

• EDIT & TRAFFIC PROMO’S

3 PURE PLAY: BRANDING & TRAFFIC STRATEGIES

PURE PLAY/STAND-ALONE: • MAYBE UNIQUE IN USA • NO AFFILIATION W/ OTHER STUDENT CAMPUS MEDIA • NO OFFICE…NO BUDGET

4 PURE PLAY: BRANDING & TRAFFIC STRATEGIES

PURE PLAY/STAND-ALONE:

• MAYBE UNIQUE IN USA • NO AFFILIATION W/ OTHER STUDENT CAMPUS MEDIA • NO OFFICE…NO BUDGET

5 PURE PLAY: BRANDING & TRAFFIC STRATEGIES

BU NOW TRAFFIC TO DATE •  255,000 TOTAL VISITORS • 75,000 UNIQUE VISITORS • 152 VARIOUS COUNTRIES • 5-800 DAILY PAGEVIEWS

6 PURE PLAY: BRANDING & TRAFFIC STRATEGIES

RECRUIT & RETENTION • ACROSS ALL MAJORS • PRIZES AND PARTIES • PRESS PASS & T-SHIRTS • 25-30 @ WKLY MEETINGS

7 PURE PLAY: BRANDING & TRAFFIC STRATEGIES

E-RESTAURANT PAGE • 10 LOCAL RESTAURANTS • FULL BRANDED MENU • ONLINE ORDER LINK • STICKY & HIGH TRAFFIC

8 PURE PLAY: BRANDING & TRAFFIC STRATEGIES

TODAY’S TOP GALLERIES • EASY TO LOAD MANY PIC • ‘SEE YOUR PIC’ CARDS • GREAT WAY TO STORY TELL • KEEP ‘EM ON BU NOW SITE

9 PURE PLAY: BRANDING & TRAFFIC STRATEGIES

BU NOW TV & I-RADIO • STUDIO & ON LOCATION • SHOOT STUDIO MONDAY • LAUNCH ON WEEKEND

10 PURE PLAY: BRANDING & TRAFFIC STRATEGIES

SOCIAL MEDIA EDITOR • EDIT & EVENT PROMO • TWITTER, DIGG • STUMBLEUPON, FARK • SLASHDOT • FRIEND BU NOW NOW!!!

11 PURE PLAY: BRANDING & TRAFFIC STRATEGIES

EDIT & TRAFFIC PROMO’S

• FLYERS, POSTERS, SHEETS

• TABLE TOPS, BUS STOPS

• E-MAIL BLASTS

• SEARCH ENGINE OPTIMA’Z

• SITE TRAFFIC PROMOS

12 PURE PLAY: BRANDING & TRAFFIC STRATEGIES

• BE THERE NOW

• WWW.BUNOW.ORG