btl presentation
TRANSCRIPT
About Us
Students of NU-FAST. Currently in our 6th semester. Project of Strategic Brand
Management. Purpose: - interaction with the corporate
world. - gain experience.
Below The Line Promotion
Below the line sales promotions are short-term incentives, largely aimed at consumers.
Below the Line uses less conventional methods than the usual specific channels of advertising to promote products, services, etc.
Freeze-In:
Select ion of Location: - Mall, Mart, or Shopping plaza etc. - considerable amount of consumers. freezing in such a way that would create
curiosity among the consumers present at that location & hence create brand awareness.
this activity shall be conducted by six members:
- 2 female. - 4 male.
Feedback
At the end of this activity we would provide you feedback regarding your brand in the following ways:
- Interviews - Questionnaires. - Our personal observation. - Video.
Demonstration(Sample Video)
Sponsorship
In order to conduct this activity we would expect/appreciate co-operation in the following ways:
- Material. - Monetary help. -
Thank You!!!
Any Questions???