godmother's btl credential
DESCRIPTION
Here are a few of the events Godmother has worked on, some of the things that made us proud in our 15 years of advertising and BTL experience.TRANSCRIPT
BTLcredential 2013
VISION
VALUES
HOW is just as important as WHAT. We focus on having great ideas, but we know that implementation makes the difference.
We believe that magic is nothing but pure math and a bit of smoke. So Godmother is based on 4 quality pillars.
About Godmother
SHOPPER EXPERIENCE
REACTION TIME
Knowing the client’s market and doing the research is an invaluable & mandatory asset in our company.
We’re reacting fast to the ever changes and believe this shows in the efficiency of our campaigns and in the flow of the events we manage.
CREATIVITYWe believe creativity sells and we encourage all our clients to think ahead and plan their campaigns.
PRICEOur competitive prices are fit for a market and an economy that is still making adjustments after the recession.
Our 4 Quality PillarsAbout Godmother
In Figures
15 years of advertising experience
24 people in our staff
over 40 events planned each year
over 200 suppliers we have contracted so far
59 active clients in 2012
2.000.000 euros in turnover in 2012
About Godmother
Events by Godmother
LARGE SCALE EVENTSYouTube LaunchGalati Boxing GalaAfi Palace 1 year AnniversaryLife Care GalaPlaza Romania Christmas Days
CORPORATE EVENTS& PARTIES
Google EventsBest Jobs GalaAgricover Farmers ClubBDT Event
PRESS CONFERENCESGrigore Alexandrescu Hospital PressConference
Quiesser Pharma Press Conference
CUSTOMEREXPERIENCE EVENTS
Rehau CaravanGarrone Activation
Profi Caravan
LARGE SCALE EVENTS
LARGE Scale Events
YOUTUBE – Launch Event in Bucharest
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People exposed to the event:over 400 guests and thousands others through social media channels
Facts:Over 10 suppliers4 hours of pure entertainmentCustomized location set-up: special designed props, customized quiz software, customized animationsAn orchestra played symphonic versions of 2012 Romanian hitsSpecial presentations were held by Google’s top managementOver 15 well known local artists held a once-in-a-lifetime concertArtists: Andra, Smiley, Antonia, Corina, Andreea Banica, Alex Velea, Sore, etcLocation: National Library
LARGE Scale EventsY
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LARGE Scale Events
Largest Boxing Event held in Romania in 2013
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People exposed to the event:almost 5000 people and tens of thousands via television and social media channels
Facts:Over 12 suppliersOne month of prep & rehearsals3 trucks loaded with technical equipmentRating/audienta: over 12M people watched our event, both from Romania (PRO TV) and from Europe (Eurosport)7 fights from amateur to European WBO titlesSpecial MC - Cabral Ibaka made sure everyone was ready for the event of a life-timeWe ran an integrated campaign that involved all aspects of this event, from finding sponsors and managing to broadcast the main fight on Pro TV and sport.ro, to the visual identity and the message of the event, to actually organizing it. It was an incredible task and Godmother did it all! Artists: Alexandra Ungureanu sang the national anthem live, unplugged; guest DJs kept the atmosphere running hot in between fightsLocation: National Skating Rink, Galati
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LARGE Scale Events
AFI Palace Cotroceni - Anniversary event 1 year-
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Participants:a record of over 130.000 people were exposed
Facts:Special artistic moments– a unique program for children, modern dance, aerial silk and aerial hoop, a Fire Show and „Les Grandes Artistes” parade
Artists: Holograf concert and an after-party with the ProFm team
Two cakes weighing more than 100 kg each were served to all guests!
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LARGE Scale Events
Life Care Gala Themes“Dream, Dare, Win!” & “The Rhapsody of Colours”
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Participants:over 1200 persons for each such event
Facts:28 suppliers, 42 technicians, 23 people in the implementation teamEvents that lasted over 10 hours and involved more that 84 event pointsSpecial moments: laser shows, an aerial silk performance, a special dance moment held by a team from the TV Show “Dansez pentru tine”, 3D projections on the walls and ceiling of the Bucharest National Theatre and presentation movies Special guest: international speaker - Paul Martinelli & Virgil IantuArtists: Holograf (’09) & Stefan Banica Jr. (’10)Location: The National Theatre of Bucharest (’09) & the Atheneum (’10)
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LARGE Scale Events
Plaza Romania - Visit Santa’s home
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Participants:200 children/day for 24 days
Facts:Elements of attraction: sliding tube, amusement park, electric train, Santa Claus
13 concerts – 5 bands
An atmosphere that brought closer Santa’s homeland and underlined the Christmas spirit – joy, happiness, good-mood, generosity and childhood
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CORPORATEEVENTS & PARTIES
CORPORATE Events & Parties
Google Engage is a series of events hosted by Google and aimed at advertising & media agencies
Google Engage events take place regularly: in 2012 we had 10 of these events and a crowd of 100 to 250 guests everytime
Engaging some of the top locations in Bucharest & the country such as Novotel, The Ark, Radisson Hotel, Grand Hotel Italia (CJ) and so on
Here’s what Google is saying about our collaboration:We are very pleased with the collaboration that we have with Godmother – they are a young, dynamic team, that fits very well the Google Romania fresh spirit. We hope for a long-term partnership in organizing events that support the online world and that bring to the user the Google magic.
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Rares Rusu, Marketing Manager Google Romania
CORPORATE Events & PartiesG
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CORPORATE Events & PartiesG
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Google Start Mobile, October 2012
Participants:30 people, CEO’s of local advertising agencies
Facts:Special welcoming – human statues & theatre characters
International Speakers
Location: Le Theatre
CORPORATE Events & PartiesG
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CORPORATE Events & PartiesG
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Google Romania Christmas Party 2011 & 2012
Participants:200 people – Romanian advertising & online agencies’ representatives, financial & banks’ representatives, special VIP guests
Facts:Themed events that made the party a blast for everyone present
We had great custom-made invitations for X-Mas 2012: the entire Google Team dressed up and styled to look like real rock‘n’roll stars!
Special photo session for the invitation layout (‘12)
Artists: Ozana Barabancea (’11); Jukebox band & Johannes the Magician (‘12)
Location: Radisson (‘11) & Hard Rock Cafe (‘12)
Rares Rusu, Marketing Manager Google Romania
The Christmas Party was a very important event for us, highly complex and the Godmother team did an excellent job! Thank you!
CORPORATE Events & PartiesG
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CORPORATE Events & PartiesG
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The invitation’s key visual, shot by the talented Cosmin GoguGoogle’s Party in 2012
CORPORATE Events & PartiesG
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Best Jobs - Friends’ Night
Participants:150 people
Facts:Giant personalized puzzle
Pantomime moment offered by the theatre company Passepartout - Dan Puric
Special designed trophies
Artists: special concert held by JukeBox band
Location: Fratelli Lounge
CORPORATE Events & PartiesT
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CORPORATE Events & PartiesA
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Agricover Farmers’ Club - launching event& Second Edition
Participants:Over 300 participants for each event
Facts:35 suppliers, 10 dedicated event managers
Special moments – magic shows, Casino Party, concerts, Romanian popular music band, cancan and belly dancers, paintball, ATV, SPA
Special host: Paula Chirila
Artists: Clejanii, Lavinia (‘11) & Loredana Groza (‘12)
Location: 5 star hotels in Poiana Brasov & Sinaia
CORPORATE Events & PartiesA
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CORPORATE Events & PartiesA
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CORPORATE Events & PartiesEV
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BDT - Football from another perspective
Participants:350 people
Facts:Elements of attraction: fireworks, VIPs from the football society
Special set up - technical board used for explanations of diagrams similar to the ones used for great catches
Special guests: Helmut Duckadam, Andrei Vochin
Location: BDT Showroom
CORPORATE Events & PartiesEV
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PRESSCONFERENCES
PRESS ConferencesG
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Launching of the project
March 2012
“Perfectionare in terapia medico-chirurgicala de urgenta a arsurilor pentru copii de varsta mica (0-4 ani) la nivel multiregional”,
Participants:40 journalists
Facts:Location: Novotel Hotel
Godmother was responsible for the logistics – set-up, production of press kits, catering, sound and system) & PR
Over 50 press articles
PRESS ConferencesG
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PRESS ConferencesQ
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Launching of “ochi-sanatosi.ro” website, May 2012
Participants:40 journalists
Facts:Godmother was responsible for the logistics – set-up, press kits, catering, sound and system) & PR
Over 70 press articles
Over 5000 unique visitors on site (June 2012)
Location: Le Theatre
PRESS ConferencesQ
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CUSTOMEREXPERIENCE EVENTS
CUSTOMER EXPERIENCE EventsPR
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Profi Romania - Country wide caravan-
People exposed to our campaign:Over 50.000 people
Facts:3 months of activation
Events in 6 cities in Romania aimed at inter-school competitions and awards totalling over 3000 computers and 250 video-projectors
Almost 1,5 million tickets were entered in the competition
The Community Support award was given to this campaign during the Romanian CSR Awards for improving the lives of Romanian children and facilitating access to information and education
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CUSTOMER EXPERIENCE Events
CUSTOMER EXPERIENCE EventsR
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Rehau Romania
People exposed to our campaign:Over 50.000 people
Facts:Special designed truck that carried the neccessary equipment and the tests to show its capabilities
Special setting – catering free drinks and food for the visitors
Integrated communication campaign for the caravan (PR, online and offline activities)
Over 120 people registered in Rehau database
One month of activation
Location: the parking lot of Baneasa Shopping City
CUSTOMER EXPERIENCE EventsR
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Garrone Romania – In Store Campaign
People exposed to our campaign:Over 700 people
Facts:2 weekends of activation
Over 250 Garrone products sold
Over 250 prizes given
Location: Auchan Militari & Auchan Titan
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