BSB61015 Advanced Diploma of

Leadership and ManagementThis qualification reflects the role of individuals who apply specialised knowledge and skills, together with experience in leadership and management, across a range of enterprise and industry contexts. Individuals at this level use initiative and judgement to plan and implement a range of leadership and management functions, with accountability for personal and team outcomes within broad parameters.

BSBMKG607

BSBMKG608

BSBMGT616

BSBMGT605

BSBFIM601

BSBMGT608

Manage market research

Develop organisational marketing objectives

Develop and implement strategic plans

Provide leadership across the organisation

Manage finances

Manage innovation and continuous improvement

Course UNITSTerm 1

Term 2

Term 3

Term 4

There are no prerequisite requirements for individual units of competency.

Prerequisite requirements

- Applicants must provide evidence of successfully completed Year 11 or equivalent.

Entry requirements

- Students must be over 18 years of age at time of course commencement.

- Students need an appropriate level of English to undertake this course (such as an English level of upper intermediate or IELTS 6.0). Please view the student enrolment policy for more information.

8 terms (104 weeks incl. 32 weeks holidays)Course Duration

Please contact us for current timetable.Course Delivery

Nortwest Pty. Ltd. (ABN 17 123 969 175) trading as City Insitute 2016 | Provider Code: 91781 | CRICOS Code: 03256G | The contents of this flyer were up to date at the time of publication. Always refer to our website for current information.

BSBMKG605

BSBHRM602

Evaluate international marketing opportunities

Manage human resources strategic planning

Term 5

BSBADV602

Term 6

BSBMGT617 Develop and implement a business plan

Term 7

BSBINN601 Lead and manage organisational change

Term 8

BSBMKG609 Develop a marketing plan

Reception Level 2, 531 George Street NSW 2000T: +61 2 9114 6871, F: +61 2 9114 6870reception@cityinstitute.edu.au

Student SupportLevel 2, 531 George Street NSW 2000T: +61 2 9114 6871, F: +61 2 9114 6870sso@cityinstitute.edu.au

AdmissionsLevel 2, 14 William Street NSW 2000T: +61 2 9114 6870admissions@cityinstitute.edu.au

Cricos: 088435A

Nortwest Pty. Ltd. (ABN 17 123 969 175) trading as City Insitute 2016 | Provider Code: 91781 | CRICOS Code: 03256G | The contents of this flyer were up to date at the time of publication. Always refer to our website for current information.

Provider Code: 91781 | CRICOS Code: 03256G

Reception Level 2, 531 George Street NSW 2000T: +61 2 9114 6871, F: +61 2 9114 6870reception@cityinstitute.edu.au

Student SupportLevel 2, 531 George Street NSW 2000T: +61 2 9114 6871, F: +61 2 9114 6870sso@cityinstitute.edu.au

AdmissionsLevel 2, 14 William Street NSW 2000T: +61 2 9114 6870admissions@cityinstitute.edu.au

Unit Unit Description

BSBMKG607This unit describes the skills and knowledge required to prepare for, manage and evaluate market research projects across an organisation. It applies to senior marketing professionals who are responsible for preparing market research plans for implementation, engaging external consultants, managing market research activity, and evaluating research processes and findings across an organisation. Prepare a market research plan, develop specifications for research components, outsourced to external consultants as appropriate, manage market research activities in accordance with organisational market research policy and procedures.

BSBMKG608This unit describes the skills and knowledge required to conduct a strategic analysis to develop organisational marketing objectives. This involves reviewing the organisation’s internal and external environments, evaluating past and current marketing performance, and exploring and evaluating new marketing opportunities. It applies to senior marketing professionals who are responsible for providing strategic direction to the marketing function of an organisation. Their responsibilities include analysing information on internal and external business and marketing environment; examining current marketing performance & more.

BSBMGT616This unit describes the skills and knowledge required to establish the strategic direction of the organisation, sustain competitive advantage and enhance competitiveness. It covers analysis and interpretation of relevant markets, capability assessment of the organisation and analysis of the organisation’s existing and potential competitors and allies. It also covers implementation of the strategic plan and developing specific actions and initiatives that will be undertaken by people working in various roles. Seek advice from appropriate experts wherever necessary & monitor and evaluate the implementation of the plan and make refinements as appropriate

BSBMGT605This unit describes the skills and knowledge required to demonstrate senior leadership behaviour and personal and professional competence. Business ethics are also addressed in this unit. It applies to individuals who have a role in inspiring and motivating others to achieve organisational goals and to model professionalism in their organisation and industry. Leadership is seen in the context of the organisational mission. Clearly communicate the organisation’s objectives, values and standards to a range of stakeholders using appropriate media and language, influence, support and provide resources for individuals and groups to participate in consultations.

BSBFIM601This unit describes the skills and knowledge required to undertake budgeting, financial forecasting and reporting and to allocate and manage resources to achieve the required outputs for the business unit. It includes contributing to financial bids and estimates, allocating funds, managing budgets and reporting on financial activity. It applies to individuals who have managerial responsibilities which include overseeing the management of financial and other resources across a business unit, a series of business units or teams, or an organisation. In a larger organisation this work would be supported by specialists in financial management.

BSBMGT608This unit describes the skills and knowledge required to develop and monitor implementation of the operational plan to provide efficient and effective workplace practices within the organisation’s productivity and profitability plans. Management at a strategic level requires systems and procedures to be developed and implemented to facilitate the organisation’s operational plan. This unit applies to individuals who manage the work of others and operate within the parameters of a broader strategic and/or business plan.

BSBMKG605

This unit describes the skills and knowledge required to evaluate the international environment, identify market factors and risks, and to assess viability of international marketing opportunities. It applies to experienced individuals who use specialised knowledge to evaluate the international business environment in preparation for entering an international or export market for the first time, or to identify new marketing opportunities in markets in which their organisation already has a presence. Document and present an evaluation of various international marketing opportunities including: analysis of global business environment & assessment of social, cultural, political and economic factors impacting selection of market opportunities

BSBHRM602This unit describes the skills and knowledge required to develop, implement and maintain a strategic approach to managing human resources in an organisation ensuring that the organisation has the structure and staff to meet current and foreseeable business and performance objectives. It applies to individuals employed as human resource managers after a firm grounding has been established in a range of human resource activities. Analyse information from a range of internal and external sources to determine: human resource strategic direction, objectives and targets & trends and emerging practices that may have an impact on human resource management.

BSBADV602 This unit describes the skills and knowledge required to develop an advertising campaign in response to an advertising brief, including clarifying and defining campaign objectives, preparing the advertising budget, and scheduling. It applies to individuals working in a senior advertising management or account management role within an advertising or media organisation. Develop an advertising campaign which meets the advertiser’s purpose and objectives as specified in the advertising brief, including:specified timelines for task completion, resource requirements & budgetary allocations and justifications.

BSBMGT617This unit describes the skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan. It applies to individuals who are running an organisation or who take a senior role in determining the effective functioning and success of the organisation. As such, they may oversee the work of a number of teams and other managers. Analyse and research business vision, mission, values, objectives, goals, competitors, financial targets, management arrangements, marketing approaches and strategic, business and operational plans, write a business plan which includes a description of the business.

BSBINN601 This unit describes skills and knowledge required to determine strategic change requirements and opportunities; and to develop, implement and evaluate change management strategies. It applies to managers with responsibilities that extend across the organisation or across significant parts of a large organisation. They may have a dedicated role in human resources management, human resources development, or work in a strategic policy or planning area. The unit takes a structured approach to change management and applies to people with considerable work experience and organisational knowledge.

BSBMKG609This unit describes the skills and knowledge required to research, develop and present a marketing plan for an organisation. It applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives. Individuals operating at this level may receive input from people working under their supervision who collect information required to devise specific marketing strategies and tactics.