bs2 2 accounting and finance

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    Accounting and Finance

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    BudgetingSpecification requirementunderstand the pur-pose and nature of budgets and theirlimitationsA Budget is a financial plan of action normally covering a specific time period, say six months or

    one year. A budget will describe expected levels of expenditure and revenues of a business or partof a business. Large businesses will prepare budgets on a departmental basis or in relation to

    business functions. So for example a business will have an overall budget based upon the budgetsof departments such as marketing, purchasing, personnel, and capital expenditure etc.All budgets should be objective driven. This means that the expected revenues andexpenditures of each department will be ultimately based on what the firm is trying to achieve. Soif a business has the objective of increasing sales by 20%, then the overall budget anddepartmental budgets should reflect this.

    The Budgeting ProcessBudgeting and monitoring of budgets is an ongoing procedure in large businesses. Themonitoring involves feedback, checking of targets, reference to budget holders etc. So budgetsshould be continually evolving to adapt to changes. This evolution should though be controlled

    and based on the firms understood budgetary process.Typically the budgetary process will involve the following procedure.

    1. Establish the aims and objectives of the business -what are our profit targets, market share targets, what is our targeted turnover? These targets must

    be realistic, made within understood limits of the market and availability of resources. If not, theywill have no meaning.2. Set Production, Marketing and Financial budgetsThese are the 3 main functional budgets and each is dependent upon the objectives of the

    business. Production budget - the objectives of the firm have established the output levelsrequired. The production budget attempts to put these output levels into practice. So it willinvolve costs of purchasing raw materials and components, direct labour costs and other costs of

    production. This is an expenditure only budget.

    Marketing budgetHere we combine both revenues and costs. Revenues from sales predicted and costs fromoperating the firms marketing strategy.Financial budgetThis will be based upon the firm's cash flow forecast. Will income, be able to cover expenditureor will we have to examine methods of raising funds to finance other budgets.3. Next the budget should be further broken downWithin each of these budgets, there is the opportunity to break budgets down further, so theremay be a training budget, a health and Safety Budget, a direct selling budget etc.4. Procedures for monitoring budgets should be established.

    5. Any variance from predicted budgets should be examined and reacted too.6. The experience and knowledge gained from setting one periods budgets, should be

    applied to the setting of the following periods budgets.

    Benefits of BudgetingThe budgeting process has important benefits for a business. These benefits include: Improved management control of the organisation. Managers know who is spending what,and why they are spending the money.

    All budgets should be objective driven. This means that the expected revenues and expenditures of each

    department will be ultimately based on what the firm is trying to achieve

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    yImproved financial control. Part of the budgeting process is monitoring of expenditure andrevenues. Any changes from (variances from) budgeted amounts need to be explained and reactedtoo.

    Allows managers to be aware of their responsibilities. Managers who are in control of theirbudgets are aware of what they should be achieving, and how their role fits in with organisationalobjectives.

    Budgeting ensures, or should ensure, that limited resources are used where most effective.The budgeting process allocates resources to where they are most likely to help achieve the firmsobjectives.

    Budgeting can motivate managers. When managers at all levels are involved in the budgetingprocess they will have a commitment to ensuring that budgets are met.

    Can improve communication systems within organisation. The budgeting process itself willinvolve communication both up and down the hierarchy, establishing formal methods ofcommunication, which can be used for purposes other than setting and administering budgets.

    Problems with budgets.The budgeting process itself can cause problems. These include. Those excluded from the budgeting process, may not be committed to the budgets and

    may feel de-motivated. If budgets are inflexible then changes in the market or other conditions may not be metby appropriate changes in the budget, e.g. if a competitor start a major new advertisingcampaign, and the marketing budget does not allow for a response to this, sales are likely to belost. Also an effective budget can only be based on good quality information. Many managersoverstate their budgetary needs to protect their departments; this leads to lack of control and poorallocation of resources.

    Methods ofSetting BudgetsHistoricalBase the budget on last years spending, plus an amount for inflation.Objective BasedBudget based on what the firm is trying to achieve.Zero BudgetingZero budgeting involves managers starting with a clean sheet; they have to justify all expendituremade. This improves control, helps with allocation of resources and limits the tendency for

    budgets to increase annually with no real justification for the increase.

    Competitor BasedThis method is often used when setting advertising budgets, when matching competitor spends isneeded to maintain market share.Funding Based

    With this method a budget is directly related to in-come, so a staff budget may be 20% of sales.

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    Budgetary ControlThe basis of budgetary control is variance analysis. A variance is any unplanned change from the

    budgeted figure.Variances can be Favourable (F) or Adverse (A)A favourable variance occurs when expenditure is less than expected or revenues are higher than

    expected.An adverse variance occurs when expenditures are higher than expected, or revenues are lowerthan expected.Budgets must be monitored for variances, so that they can be reacted to. Because each budget hasa budget holder (the person responsible for the budget), then responsibility for variances can betrace to the right person.Calculation of VariancesCalculation of variances is relatively simple. The actual figure must be compared with the

    budgeted figure and the difference shown as either Favourable (F), or Adverse (A). Thesevariances should then be totalled, to gain an overall Favourable (F) or Adverse (A) figure.

    Remember that ; A favourable variance occurs when expenditure is less than expected orrevenues are higher than expected.

    An adverse variance occurs when expenditures are higher than expected, or revenues are lowerthan expected.Variances are always in value, not quantity, after all a budget is a financial statement.Conclusion.

    Budgets are an important management tool, they help with financial control, help co -ordinate

    business activity and can motivate staff, but a poorly prepared budget is valueless, it wastes

    time, can de-motivate, and may restrict business activities so that management cannot react to

    changes in the market place.

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    Exam Question

    Stellios Snacks Jack Stellios and his daughter Hellena run a snack food business in Bristol

    based on the lunchtime office trade in and around the City. Since Hellena joined the business

    six years ago it has grown significantly and they now rent four shops - the original, still run

    by her father, and three others, run by managers. Hellena, along with an assistant, does all theadministration and ordering for each outlet and is based in an office above her fathers shop.

    At the 2006 annual budgeting meeting, things were not going well. Each of the threemanagers had presented their mini budgets, but Jack, who felt that he knew the business he

    had established thirty years ago well enough, had produced nothing. His view is that the

    problems involved with the drawing up of budgets make them not worth the paper they

    are written on. Hellena was unhappy, with both her fathers attitude to financial planning,as well as the performance of some aspects of his shop. His was the only shop still selling

    kebabs and she pointed out that the contribution they were making was a concern and that heshould think about not selling them in the future. She presented him with the financial

    information below in an attempt to persuade him that her advice was correct. Costs, price and

    sales of products in Jacks shop in September 2005.

    Monthly fixed costs for each shop - 6000

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    Spring Furnishings Ltd faces difficult timesSpring Furnishings Ltd is a medium-sized manufacturer of sofas and easy chairs for

    the luxury end of the UK market. The downturn in the UK economy is starting to havea negative impact upon sales. The Managing Director, Stephen Spring, has justreceived the cash flow forecast for the next six months from the Finance Departmentand the situation is not looking good. Its raw material suppliers have notified the firmthat prices are likely to rise sharply in the coming months and this is in addition to thesignificant anticipated increase in electricity and fuel costs. To make matters worse,one of the firms longstanding customers, Relax Retail Ltd, has not paid outstandinginvoices of many thousands of pounds; Stephen Spring urgently wants to know whythis is the case.Having called a board meeting to discuss the very worrying shortage of cash thathas been forecast for the next six months, Stephen Spring hears more bad news.The newly appointed Human Resources Manager, Jenny Spalding, has recently met

    with the trade union representatives. She has been told that the one hundred andtwenty members of the workforce will soon be putting in a claim for a 6% pay rise atthe start of the next round of wage negotiations.

    Table 1: Cash flow forecast for Spring Furnishings Ltd (six m onths -July to December 2009)Bank Overdraft Limit: 150 000

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