Brought to you by:Bernice CharlesWaine Collen

Geert-Jan van der Zanden

“The World’s Best Green Designs”

Brought to you by:Bernice Charles

Wain CollenGeert-Jan van der Zanden

Image: Green head – Luiz Santana

Agenda

• Rationale• Application• “The World’s Best Green Designs”• 3 examples of design proposals• Q&A

Radical redesign of

consumption patterns,

products and processes is required.

The Challenge:

Impact = Population x Affluence x Technology

Image: www.sendandreceive.co.za

Key Success Factors for Impact Minimization

Radical Eco-redesign

Scalability

Cost-Benefit Images: www.fultonschools.orgbeta.images.theglobeandmail.com lluviadelocuras.files.wordpress.com

Objectives

• Involve, enthuse and educate IIIEE students.

• Identify and evaluate high potential eco-design ideas, thinking beyond the information that is readily available.

• Facilitate rapid implementation, distribution and expansion of ideas.

“The World’s Best Green Designs”

Image: Albert Klein-Abstract Green Design

“The World’s Best Green Designs”• An assignment in future LAC courses

• providing a framework of criteria for evaluation of radical new eco-designs

• and a platform for learning and constructive discussion,

• …involving, enthusing and educating IIIEE students

“The World’s Best Green Designs”

“The World’s Best Green Designs” - assignment

• Each student does desk research and presents her/his chosen eco-design according to the established criteria.

• Students discuss the designs in a LAC discussion forum.

“The World’s Best Green Designs”LAC Assignment

Image: iStock

• Students are asked to ‘grade’ each of the other designs presented, for each of the criteria. (1= insufficient, to 10= outstanding), leading to a final ranking of designs. Extra AP’s can be given to the top 10% best designs (3 extra AP); 10-30% (2 extra AP) and 30-50% (1 extra AP)

Design Proposal student: B. Obama

Other students' feedback

Criteria Student A

student B

Student C

etc…. etc…. Average

1. Impact Maximization 8 7 4 … … 6,32. Recyclability/ reusability/ biodegradability

6 5 6 … … 5,7

3. Resource Efficiency 6 7 6 … … 6,34. Increasing Eco-awareness

7 5 8 … … 6,7

5. Cost (versus impact generated)

7 8 7 … … 7,3

6. Open Criterion 8 8 7 … … 7,7Overall valuation 7 6,7 6,3 … … 6,7

“The World’s Best Green Designs”LAC Assignment

1. Impact Maximization2. Recyclability/Reusability/Biodegradability3. Resource efficiency4. Increasing Eco-awareness5. Cost (versus Impact generated)6. Open criterion

“The World’s Best Green Designs”Criteria

Key criterion

a. What is the potential size of the total impact? How does it compare to products/solutions currently used?

b. Does the idea represent an evolutionary change or a radical new way of working?

c. Is the design satisfying a ‘need’ or a ‘want’?

d. Is the idea/design ‘scalable’, i.e. easily applicable on a large scale?

“The World’s Best Green Designs”1. Impact Maximization

a. How close does the design get to the ideal of a ‘zero waste’ society?

b. Has the design applied the ‘cradle-to-cradle’ concept’?

c. Does it increase natural capital or merely have limited use of natural resources?

“The World’s Best Green Designs”2. Recyclability / Reusability / Biodegradability

a. How much waste/CO2 is generated over the lifecycle of this idea/design?

b. How many (natural/social/financial) resources were used in the production of this product? How many resources are used in the usage phase of the product? How does this compare to the benefit/impact obtained?

c. Does the company that produces this product have a waste management system in place?

“The World’s Best Green Designs”3. Resource Efficiency

a. Does the idea/design have educational value for a wider audience?

b. Has certification been obtained? Any eco-labels?

c. How well does the product/packaging/marketing communicate eco-values?

d. Has the product been marketed well? Where can the product or information about it be found today?

“The World’s Best Green Designs”4. Increasing Eco-awareness

a. What are the life cycle costs (production, operation, disposal) per unit, compared to the impact/benefit generated?

b. Is the idea easily ‘scalable’ from a cost point of view?

c. Are there any social cost and benefits? How are they distributed?

d. How are the costs and benefits distributed short and long term?

“The World’s Best Green Designs”5. Cost (versus impact generated)

a. If the design incorporates any brilliant concept or idea that is not reflected in the other criteria, this is the place to communicate it!

“The World’s Best Green Designs”6. Open Criterion

Turn it into an educational and interactive website?

• Involving general public, design/marketing community.

• Business sponsoring

• ‘Eco-design of the Year’ award

• Expert comments, discussion forums, etc.

“The World’s Best Green Designs”Future options (beyond the LAC assignment)

Turn it into IIIEE’s opinion-leading publication on radical eco-design ideas?

• Published on the internet

• e-Distributed to design schools, studios, etc.

• Educational vehicle

• Expert contributions and Discussion forums

“The World’s Best Green Designs”Future options (beyond the LAC assignment)

3 design examples

“The World’s Best Green Designs”

“The World’s Best Green Designs”

Life Wall and Bionic Tiles

presented by Bernice Charles

Life wall and Bionic tile: Tiles that clean the air •Tiles fabricated by CERACASA

•Together the two products create a symbiotic relationship, where the Life wall has plant matter that soaks up CO2, and the Bionic tile converts NOx to nitrates

1.Impact Maximisation•What is the size of the total impact? -Able to decompose 25.09 micrograms

of NOx per m2 per hour or 82 tons of Nox per year•Does the idea represent an

evolutionary change or a radical new way of working?

-Radical idea there are no other tiles as these. •Is the idea/design ‘scalable’?-Yes, the product is scalable•Is the design satisfying a ‘need’ or a

‘want’? -It is satisfying a need

2. Recyclability/Reusability/Biodegradability

•How close does the design get to the ideal of a ‘zero waste’ society?

-Generates zero waste •Has the design applied the

‘cradle-to-cradle’ concept’?-Tiles can be reused/recycled•Does it increase natural capital

or merely have limited use of natural resources?

-Increases natural capital 200 buildings adds 11.3 million trees

3.Resource efficiency•How much waste/CO₂ is generated over the lifecycle of this idea/design? -Over the period that it is in use it can become carbon neutral •How much (natural/social/financial) resources are used versus benefit/impact obtained? - Initially the natural resources use will be high -The benefit will outweigh the cost over time•Does the company have a waste management system in place? -It does this is a requirement of the ISO certificate

4.Increase Eco awareness

•Does the idea/design have educational value for a wider audience?

-Interest raised about how the tiles work

•Has certification been obtained?-ISO 22197-12007E -ISO 14001:2004 •How well does the

product/packaging/marketing communicate eco-values?

-The product speaks for itself -Marketing based on ability to turn a

building into a tree

5. Cost (versus impact generated)

•What are the life cycle costs (production, operation, disposal) per unit, compared to the impact/benefit generated? -Not easy to quantify the costs or benefits - Over its lifecycle the benefits will outweigh the costs •Are there any social cost and benefits? How are they distributed? -Social cost more localized benefits widespread•How are the costs and benefits distributed short and long term? -Have both short and long term benefits

6.Open criterion•If the design incorporates any brilliant concept or idea that is not reflected in the other criteria, this is the place to communicate it

-The product tries to replicate somewhat the role of nature in an artificial medium

“The World’s Best Green Designs”

TLUD-stove

presented by Wain Collen

THE WORLD’S BEST GREEN DESIGNS

TLUD stove- A wood stove with a difference

• Wood stove marketed by Indian social enterprise that addresses:

1) front end resource efficiency - 75% reduced wood intake

2) back end pollution - stove flue gases captured and reduced to ash through pyrolysis, instead of escaping to atmosphere as harmful GHG’s.

• Carbon neutral - ash can be used as fertilizer.

TLUD (Top lit up draft) WOOD STOVE

What is the potential size of the total impact? How does it compare to products/solutions currently used?

1.) Reduce Deforestation: 75 % less fuel material + burns variety of fuels - grasses, husks.

2.) Climate Change mitigation: Black soot from wood burning absorbs light and warms up atmosphere. Wood is used for 80% of stove use in India. Soot generated from stoves is greater than open burning or fossil fuel soot.

3.) Health and wellbeing - Wood fire pollution leads to more deaths than malaria or AIDS in India.

4) Time saving: Can save 1-2 hours a day.

Does the idea represent an evolutionary change or a radical new way of working?

• Unlike LPG, oil, and kerosene stoves, TLUD offers affordable alternative to traditional wood burning.• Carbon neutral

Is the design satisfying a ‘need’ or a ‘want’? Definitely a need

Is the idea/design ‘scalable’, i.e. easily applicable on a large scale?

Very likely, due to low usage cost, and dwindling resources. Potential for economies of scale in production.

Scale challenge: Changing cultural practices sometimes difficult.

1. Impact maximization

How close does the design get to the ideal of a ‘zero waste’ society?

Minimal inputs used, and correctly used, waste is returned as fertilizer - so much closer to zero waste than alternative.

Has the design applied the ‘cradle-to-cradle’ concept’?

As far as resources used, which is most important in the case of wood stoves - yes.

Does it increase natural capital or merely have limited use of natural resources?

Limits resource use and increases natural capital.

2. Recyclability/Reusability/Biodegradability

How much waste/CO2 is generated over the lifecycle of this idea/design?

No precise data, but design is minimal and very functional. A durable product will have low CO2,and waste generated

How many (natural/social/financial) resources were used in the production of this product? How many resources are used in the usage phase of the product? How does this compare to the benefit/impact obtained?

Compared with a traditional wood stove, the resources in usage phase are much less, and outweigh production resources.

One study: 14.9 MT p/year wood per household, reduced to less than 7 MT p/year.

Does the company that produces this product have a waste management system in place?

No. Not yet…

3. Resource efficiency

Does the idea/design have educational value for a wider audience?

Major opportunity for broad awareness raising with users.

Has certification been obtained? Any eco-labels?

No certificates yet.

How well does the product/packaging/marketing communicate eco-values?

Core principle is reducing inputs and waste produced.

Winner of Sankalp 2010 award in the Clean Energy Sector.

Has the product been marketed well? Where can the product or information about it be found today?

It’s still a trial product, so not in full marketing phase.

Decent and informative website.

4. Increase Eco awareness

What are the life cycle costs (production, operation, disposal) per unit, compared to the impact/benefit generated?

Production and disposal costs minimal when compared to benefit generated.

Reduced operation costs major advantage on other products.

Are there any social cost and benefits? How are they distributed?

No social cost perceived.

Local social benefits - improved health + time saving

Global environmental benefits - Reduced GHG’s

How are the costs and benefits distributed short and long term?

Short term benefits - reduced soot = immediate reduction in GHG’s.

5. Cost (versus impact generated)

If the design incorporates any brilliant concept or idea that is not reflected in the other criteria, this is the place to communicate it!

Great example of social enterprise creativity to address the needs of those parts of the population not usually paid any attention to by the market.

6. Open criterion

“The World’s Best Green Designs”

Thermodynamic Cooler

presented by Geert-Jan van der Zanden

Thermodynamic Cooler

US designer Rochus Jacob, inspired by the original design from Nigerian Mohammed Bah Abba

Thermodynamic Cooler1. Impact Maximization

What is the potential size of the total impact? How does it compare to products/solutions currently used?

Refrigerators consume between 10-35% of domestic electricity. 350 kWh per household per year would f.e. in a country like Spain reduce total electricity use by approx. 5,6 billion kWh, roughly 2% of the country’s total electricity consumption.

Does the idea represent an evolutionary change or a radical new way of working?

Quite radical, it reduces the need for refrigeration capacity and is CO2 neutral.

Is the design satisfying a ‘need’ or a ‘want’?

The ‘need’ for food preservation and the ‘want’ to reduce electrical appliances

Is the idea/design ‘scalable’, i.e. easily applicable on a large scale?

Very much so: few components, light, recyclable, transportable. Expanding production of the cooler is much easier than expanding production of refrigerators!

Thermodynamic Cooler2. Recyclability / Reusability / Biodegradability

How close does the design get to the ideal of a ‘zero waste’ society?

Enormously more recyclable than refrigerators.

Has the design applied the ‘cradle-to-cradle’ concept’?

Glass foam from glass fiber waste; recycled bio-plastics.

Does it increase natural capital or merely have limited use of natural resources?

Limited use of materials, but will restore natural capital to the extent that thermodynamic coolers will replace harmful conventional refrigerators.

How much waste/CO2 is generated over the lifecycle of this idea/design?

No data available, but virtually no waste or CO2 is generated when compared to conventional fridges.

How many (natural/social/financial) resources were used in the production of this product? How many resources are used in the usage phase of the product? How does this compare to the benefit/impact obtained?

Production: all recyclables: glass foam, bio-plastic, clay.

Usage: only a bit of water every 2-3 days.

Benefit: brings refrigeration to areas without electricity and has virtually no usage cost.

Does the company that produces this product have a waste management system in place?

No data available.

Thermodynamic Cooler3. Resource Efficiency

Thermodynamic Cooler4. Increasing Eco-awareness

Does the idea/design have educational value for a wider audience?

Marketing the potential saving in refrigerator size (and thus recycling efforts) and energy, and the fact that the original design came from the ‘developing’ world.

Has certification been obtained? Any eco-labels?

No eco-labels required for energy use… No information available on other certifications or seals.

How well does the product/packaging/marketing communicate eco-values?

All the arguments are present to communicate eco-values in a convincing way.

Has the product been marketed well? Where can the product or information about it be found today?

Rochus’ thermodynamic cooler won the Green Life Design Competition and is presented in numerous eco-design web sites. No sales information available for the Rochus’ model, but the original Nigerian model sold over 100.000 units so far…

What are the life cycle costs (production, operation, disposal) per unit, compared to the impact/benefit generated?

No cost information was available, but clearly the cost of the cooler is hugely smaller than that of an equivalent fridge capacity. Estimated savings: 100-150 € on the fridge; 30€ on energy p.a

Are there any social cost and benefits? How are they distributed?

Less energy dependence and generation. The cooler brings refrigeration to areas without electricity, improving food quality, medicine storage, etc.

How are the costs and benefits distributed short and long term?

ST: loss of business for conventional fridge producers.LT: opportunity for higher resource efficiency and ROA from redesign of conventional fridges change business model to ‘refrigeration services’?

Thermodynamic Cooler5. Cost (versus impact generated)

Thermodynamic Cooler6. Open Criterion

Any brilliant concept or idea that is not reflected in the other criteria ?

Developing world ideas solving ‘developed world’ challenges!

Q & A

Thanks!