bernice liew-what can i do 20141203
TRANSCRIPT
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CREATIVE MARKETING
CONSULTANT
Mobile: 0413 812 896 Email: [email protected] Address: 9 Raleigh St, Blackburn South Vic 3130
LEE CHIAN LIEW (BERNICE)
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“Helping organizations in realizing their full potential by
restoring and enhancing the human touch”
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Bernice Liew is the Crea/ve Marke/ng Consultant of Worldwide Marke/ng Specialist. She was a bachelor degree holder of Accoun/ng & Finance from Charles Stuart University, Australia. Her passion in marke/ng and business development launched her entrepreneur life since 2005. Given an opportunity, she was involved in a few business start-‐ups in the IT & Gaming industry. To sharpen her skill & knowledge in alterna/ve marke/ng, she joined a social media marke/ng firm as Business Development & Marketer in NetProfitQuest, a newly start-‐up company in year 2008 helping business organiza/ons increase net profit without incurring marke/ng budget. She is equipped with 7 years of working experience specializing in business development and crea/ve market planning. She successfully launched the Cer/ficate in Social Media Programme, NPQ Business Portal and Corporate Social Media Marke/ng programme with big successes. In a short amount of /me, she managed clients like CIMA, MOHR, Singtel, NUS, AsiaMall and various SME companies por[olio which make NetProfitQuest a healthy company with posi/ve financial cash flow.
A SUMMARY OF A SALES & MARKETING
PROFESSIONAL
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WHAT
FOR YOU? CAN I DO
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1 BRAND FACELIFT • Iden/fy Drama/c Difference
• Enhance Customer Experience
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Target Audience
Features > Benefits
Overt Benefits
Real Reason to Believe
Dramatic Difference Identification Process
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Passion Connec/on
Experience Sharing
Product & Transac/on Experience
Service & Interac/on Experience
CUSTOMER EXPERIENCE ENHANCEMENT PROCESS • CUSTOMER TOUCH POINT MANAGEMENT
• TECHNOLOGY LEVERAGE • PERFORMANCE MANAGEMENT
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2 WEB DEVELOPMENT
• Corporate Image Alignment • Look & Feel
• Website Layout Design • Naviga/on Experience
• Content Crea/on & Management
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Comparison of overall experience that poten/al customers could be having with other brand.
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AREAS FOR IMPROVEMENTS • Unique Selling Proposi/on (USP) not communicated upfront • Look & Feel not appealing to target audience • Website Layout not reader friendly & search engine friendly • No Search Func/on • Content Label unclear • Content not updated
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3 CONTENT LIBRARY • Content Crea/on Strategy
• Ar/cle Wri/ng • Video Produc/on
• Infographics • Content Op/miza/on
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Content
• Content differen@ates you • Content makes people fall in love with you • Content build bridges between you & your customers • Content gives people something to talk about
• Content helps in search ranking
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Keyword Analysis • Identifying In-demand searches
• Provide direction for content creation strategy
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INFORM
INSPIRE ENTERTAINING
Good Contents does all 3
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ARTICLES VIDEO
INFOGRAPHICS
Content Library Development
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4 SOCIAL ENGAGEMENT
• Social Media Strategy • Customer Service Management
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TO EXPRESS
TO SHARE
TO NETWORK
FOR…. EVERYTHING
Social Media Strategy • Strategy design: Continuous targeted interaction
• “Conversation Calendar”
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RESPONSIVENESS is the key to good customer service. Especially in Social Media.
SOCIAL MEDIA CUSTOMER SERVICE MANAGEMENT
• Acknowledgement • Handling Enquiry
• Handling Complaints
• Service Recovery
• Daily content updates
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5 MOBILE MARKETING • Mobile Marke/ng Strategy
• App Submission to Apple and Android
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APP MODULES
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APP MODULES
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APP MODULES
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SOCIAL MEDIA INTEGRATION
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6 ONLINE LEAD MANAGEMENT
• Database Capturing • Customer Contact Management
• Electronic Direct Mailer
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CAPTURING DATABASE – CAMPAIGN MANAGEMENT • ONLINE CAMPAIGN DESIGN FOR BRAND EXPOSURE
• CAMPAIGN OPTIMIZATION
•
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AUTORESPONDER
CUSTOMER CONTACT MANAGEMENT
CUSTOMER CONTACT MANAGER EMAIL MARKETING
• SOFTWARE INSTALLATION & CONFIGURATION
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7 EVENT MANAGEMENT
A Publicity Campaign that can enhance customer experience at ALL levels of brand interac/on
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EVENT STRATEGY MANAGEMENT
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CRITICAL SUCCESS FACTORS
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Cri@cal Components: • Perceived value/ Benefits • Convenience • Market reach • Invita/on & registra/on
CSF 1: ATTENDANCE
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Cri@cal Components: • Marke/ng Literature Designs
• Copy wri/ng • Managing Expecta/on • Speakers • Event ambience • Professionalism
CSF 2: PRE-SELLING
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Cri@cal Components: • Database Acquisi/on • Managing and Handling On-‐site Enquiries
• Post-‐event follow up
CSF 3: FOLLOW UP