BRAZILDiscover the Amazon of Potential

Economics and Business student Faculty associationInternational Business Research

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From left to right: Kim Durieux (PR/Travel Coordinator), Pieter Bot (External Relations), Ja-nine van Bree (Chairman), Tim Kalisvaart (External Relations), Karin Ritsema (Vice-Chair-man/Treasurer)

Introducing International Business Research Brazil 2012

Since 1988, the study associations of the Faculties of Business and Economics of the University of Groningen have organized independent research projects (ISP & SIS respectively) that focused on non-European emerging economies. Today, as the newly formed successor, International Business Research (IBR) offers you the possibility to investigate business opportunities in either the Brazilian or Indone-sian market.

Aimed at performing quality research at cost price for Dutch companies and non-profit organizations in emerging markets, IBR is the oldest and largest research project of its kind in the Netherlands. The quality of the project is guaranteed by an Advisory Board and a Board of Recommendation.

IBR Brazil is dedicated to offer you the best possible research in order for you to gain insight in the promising Brazilian market; ‘Discover the Amazon of potential.’

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esearch Set-Up

What we offer

IBR Brazil offers your company tailor-made, professional research at cost price. We are able to investigate organizations and markets in an objective manner and provide you with specific knowledge about Brazil. The research will be performed in close collabora-tion with contracting companies to make sure it will be customized to your needs.

General Preperation Phase

Reporting Phase

Specific Research Phase

In this phase, students’ knowledge of Brazil, market re-search and methodological research will be improved

During this phase, the specific needs of your company will be thouroughly examined. Also, the set up of the re-search, preliminary research and field research in Brazil will be done.

The last phase will consist of completing the research. Re-sults will be presented to your company in a final research report. Results will be handled confidentially.

Our Strengths

• Tailor-made, professional research at cost price• Investigations in an objective manner • Four months of intensive preparation • Broad knowledge of the Brazilian market • Over 20 years of research experience• Two supervising professors ensuring the quality of the project• Support of our Advisory Board• 25 top quality students with diverse academic backgrounds • Opportunities to make valuable contacts with senior students

Research Opportunities

• Commercial Activities • Competitor Analysis• Consumer Behavior• Distribution Analysis• Feasibility Research• Import- and Export Analysis• Sector Analysis• Outsourcing

On request, other research proposals can be offered.

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Why Brazil?

As the largest economy of Latin America, and with its economic growth rate of 7.6 per-cent in 2010, Brazil is recognized as one of the key growth markets in the world. It is in the process of opening its doors much wider; not only to foreign investors, but also literally to visitors of the World Cup Football in 2014 and the Olympic Games in 2016. The Nether-lands is one of the most important investors in today’s Brazilian economy, building on the century-long partnership and cooperation. In this context, it is no wonder that Brazil was selected as the country of focus for the International Business Research project of 2012.

Interesting Sectors of Brazil are:

• Maritime sector

• Infrastructure (seaports, airports, logistics)

• Sustainable energy

• Oil and Gas

• Water treatment

• Environmental technology

• Food processing industries

For more detailed information about these sectors, please visit our website: www.ibr-groningen.nl

• Water treatment

• Environmental technology

• Food processing industries

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ABN Amro Bank N.V. Acquion AEGON Akzo NobelAlphatron Capgemini Nederland Coram International Deloitte DSM Elsevier

IMD ING Group Kleyn International KLM CargoMeetIn B.V. NefitPijnenburg GroupPrescanRabobankRoyal Philips Electronics

EVD Fair Trade Organization FGMFMO Frico Cheese Friesland Foods Fugro Havenbedrijf Rotterdam Heineken IHC Holland

Royal P&O NedlloydRoyal VopakSBM Smit InternationaleSHV Holdings Stichting Homeplan Stop Aids Now Stork ThermeqTalent&ProTata Steel

Over the years IBR has conducted research for over 150 organizations, including;

“On behalf of EA Broekema, I can warmly recommend the International Business Research (IBR) initiative. Their reports, which focused on the characteristics of the agricultural market of Argentina (2009) and Brazil (2010), provided us with valuable intelligence about the market of conveyor belts in these countries, which are key to our growth strategy.

It was a great pleasure to work with these highly enthusiastic students, who came well prepared and were very committed to the task. The young and dedicated teams brought this special energy that added fun to the work.

I strongly suggest that entrepreneurs consider IBR when exploring opportunities in emerging markets.”

J. HuismanGeneral DirectorEA Broekema

Drs. D.T. AlevenPartner MeetIn B.V.

Ir. H.P. de BoerManaging DirectorIRO

J.H. BrandInternational Business Manager Food & AgriRabobank International

Mr. P.J.K. BrouwerVP CFE & BRIC Business DevelopmentMerck Animal Health

Drs. S.A.J. van den EndeCommercial DirectorReal Alliance

Dr. J.H. GarretsenFaculty DeanProfessor of International Economics and BusinessUniversity of Groningen

Mr. H.Th.A.M. van HellemondtManaging DirectorBattle of Concepts do Brasil

Ir. T.F. HuberBusiness Development Director Oil and GasRoyal Haskoning

N. Jetten Chairman International Business Research 2011 Mexico

P. KlipBusiness Unit ManagerRoyal Boskalis Westminster

MA J. KreeftManaging DirectorEnergyWise

M. van der LeeDirector Corporate CommunicationsVION N.V.

Ing. L.H. LuitjensChief of Civil Engineering DepartmentARCADIS Nederland B.V.

MBA A.M. Ortiz de Haas Manager Sustainability DevelopmentFMO N.V.

Ms. N.N. Moreira NiemeyerManaging Director Rio de Janeiro B.V.

Drs. E.J. de RidderDeputy Consul-General Consulate General of the Netherlands in Sao Paulo

Ir. H.J.G.M. RieffCoordinator International ExchangeMinistry of Infrastructure and Environment

Ir. W.O. RogaarLearning ManagerShell

Drs. MBA S.C.T.D. Terralavoro DeloorFinance DirectorVopak Brasil

H.J. VerlindenManager International DepartmentKoninklijke Metaalunie

F.W.J.A. Visser ’t HooftHonorary Chairman of the Dutch Advisory BoardNederlands-Braziliaanse Kamer van Koophandel

C. van VlietManaging Director & OwnerHorticonsult Global Partners B.V.

Mr. P.J. van VlietPolicy Coordinator at Western Hemisphere Depart-ment for Latin America and Caribbean DivisionMinistry of Foreign Affairs

C. WaasdorpManager NetherlandsTAP Portugal

Drs. E.M. WallerHead of High Growth MarketsKPMG

Drs. J.J.F.M.M. WetzelsManaging Director FoodserviceSara Lee Cafes do Brasil

J.J.G.M. van WissenManaging DirectorLatin America Trade & Investment Promotion (LATIP)

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Dr. P.A.M. Berdowski CEO Royal Boskalis Westminster N.V.

Drs. M.J. Van den BergQueen’s CommissionerProvince of Groningen J.F.M.L. Van BoxmeerCEO & Chairman Executive BoardHeineken N.V. H.W. BroedersMember Executive Committee Capgemini S.A.Capgemini Prof. Dr. R.J.M. Dassen, RACEO Deloitte Holding B.V.

J.A. Denot MedeirosAmbassador of Brazil in the NetherlandsEmbassy of Brazil H.H.J. Dijkhuizen, RAChairman of the Board of ManagementKPMG Netherlands

Drs. C.C. ‘t HartCEO FrieslandCampina Drs. M.E. HulshofManaging DirectorNL EVD International Prof. Dr. K.H.W. KnotPresident De Nederlandsche Bank N.V. Dr. P.W. MoerlandCEO Rabobank Nederland B.J. NoteboomCEO & Chairman Executive BoardRandstad Holding N.V. H.L.J. Noy, BScCEO & Chairman Executive BoardARCADIS N.V.

K. RadeAmbassador of the Kingdom of the Nether-lands in BrazilEmbassy of the Kingdom of the Netherlands

J.P. RehwinkelMayor of GroningenCity of Groningen

J. RigterinkCIO FMO

Prof. Dr. A.H.G. Rinnooy KanPresident Social and Economic Council of the Nether-lands

Drs. F. SijbesmaCEO & Chairman Managing BoardRoyal DSM N.V.

Prof. Dr. E. SterkenRector MagnificusUniversity of Groningen Prof. Dr. G.T. TimmerCFO ORTEC Drs. Sj.S. VollebregtCEO & ChairmanStork B.V. K.S. WesterCEO & PresidentFugro N.V. H. WiegelChairman Zorgverzekeraars Nederland Ir. G.A. WitzelCEO Heijmans N.V.

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International Business Research India 2011

Faculty of Economics and BusinessUniversity of Groningen

P.O. Box 8009700 AV Groningen

The Netherlands

T: +31 (0)50 363 6857E: india@ibr-groningen.nl

For further information please visit our website:www.ibr-groningen.nl

International Business Research Brazil 2012

Faculty of Economics and BusinessUniversity of Groningen

P.O. Box 8009700 AV Groningen

The Netherlands

T: +31 (0)50 363 7162E: brazil@ibr-groningen.nl

For further information please visit our website:www.ibr-groningen.nl