Brinks Innovation Competition Brinks Innovation Competition OverviewOverview

Mil Ovan

February 8 2012

Brinks Innovation Competition

Created to help emerging and venture ready clean tech companies gain visibility and make connections

Provides a showcase for developers of new technologies that offer competitive returns for investors and customers while providing solutions to global challenges

The ProcessThe Process

Call for SubmissionsCall for Submissions Judging panel formed: VCs, Cleantech Judging panel formed: VCs, Cleantech

ExecsExecs Stringent presenting criteriaStringent presenting criteria Finalists picked for live presentations @ Finalists picked for live presentations @

Midwest Cleantech conferenceMidwest Cleantech conference

Business Overview and StrategyBusiness Overview and Strategy

What do you do - what is your product/service/technology/science?

What problem(s) are you solving? What makes your product unique? Give a road map of the business: we’re here now

and are going in this direction.

Your Product/ServiceYour Product/Service

Name of Product/Service What is the product/service Key Features – Value Proposition for your

customer Science and technology behind the

product/service Competitive advantage Defensibility: IP protection/Patents, Barriers to

entry

>

Market Opportunity and Sales StrategyMarket Opportunity and Sales Strategy

Market Total Size and Addressable Segment What/Who is your market What is the total market size Describe the market segment that best fits your

product features Sales model

How do/will you go to market What are key factors in Customer purchase

decisions What are the sales channels How long is your sales cycle

Management TeamManagement Team

Existing team and relevant experiences Include business and start-up experience

Gaps in team experience and how being filled

Business ModelBusiness Model How your company will make money

Sales expectations, Revenues Breakeven/burn rate Margins …

Financing and Next StepsFinancing and Next Steps Funding Sought - $X

Use of Funds 1 Use of Funds 2 …

Milestones the company will accomplish with the investment Milestone 1 Milestone 2, etc.

Exit Strategy When/How can your investors cash out Expected valuation/return Examples

2011 Finalists2011 Finalists Companies selected are developing

products and services which: Promote the productive and responsible use of

natural resources; Reduce negative ecological impact; and Provide superior performance at lower costs

 Madison, WisconsinAquaMost has developed a unique water purification device based on a patented technology developed by University of Wisconsin-Madison scientists. The AquaMost device rapidly, economically and effectively destroys a variety of pathogens in water, including bacteria, viruses and fungi. The device also destroys harmful chemicals that contaminate drinking water, including hormone mimics, pharmaceuticals and industrial contaminants.

Garrettsville, OhioCatacel Corporation engineers and manufactures novel, proprietary catalytic materials that significantly increase process output and improve energy and operating efficiencies by combining and improving heat transfer and catalytic functions. The reactors are smaller, lighter, lower-cost and more energy efficient than alternatives.

Fayetteville, ArkansascycleWood Solutions has created a biodegradable and compostable thermoplastic that provides an environmentally and socially responsible alternative to today’s single-use grocery bag. The company converts its thermoplastic into an everyday-use plastic bag, called the Xylobag, which is made primarily from lignin, the second most abundant organic material on earth.

Columbia, MissouriAbout 40 percent of the fly ash generated nationwide is used as a concrete ingredient or for constructing roadbeds, but the remaining 60 percent is unused and disposed of in landfills. Ecologic Tech manufactures bricks out of fly ash removed from the smoke of coal-fired power plants, and the new brick technology will significantly increase fly ash recovery rates.

Hartland, WisconsinLightweight Structures has developed FORTECO, a lightweight composite framing system that combines light-gauge steel, insulation decking and concrete to form a cost-effective, easily installed and eco-friendly building system. FORTECO framing can reduce construction costs by 15% and shorten construction time by 30% while creating a super-insulated building. The technology offers a platform for emerging green building technologies and extra LEED credits.

And the 2011 Winner Was…And the 2011 Winner Was…

One of the Other Finalists…One of the Other Finalists…

Midwest Regional Midwest Regional FinalistFinalist

October 2011October 2011

ConclusionsConclusions

Broad diversity of start-upsBroad diversity of start-ups Tough judgesTough judges Acute elevator pitch guidelinesAcute elevator pitch guidelines Terrific ExposureTerrific Exposure Competitors improves every yearCompetitors improves every year Appreciation to Brinks for sponsoringAppreciation to Brinks for sponsoring

Join Us In 2012Join Us In 2012

@ Midwest Clean Tech 2012 @ McCormick Place Sept 12 - in conjunction

with IMTS