Bring the Conversation HomeHow Non-Profits Can Use Social Tools to Draw

Activity to their Own Hub

Listen & engage

Focus

Create a hub

Integrate nicely

Rinse, repeat

Focus

Don’t use the spaghetti approach.

Focus

Criteria for Social Tools

• Is my audience there?

• Is it a “shiny object?”

• Do I know how to use it?

• Does it support my goals?

• Can I afford it?

Focus

Choose the right tool for the job.

Focus

How do I know?

• Is the content time-sensitive?

• Consider demographics of your target

• Is it easy for audience to take action?

• Mobile vs non-mobile

• What’s the topic?

Focus

Build a legacy.

Don’t be this guy.

Create a hub

Pull it all together on your hub.

Create a hub

You do have a hub, right?

http://www.bestnonprofit.org

Create a hub

What the hub does• SEO

• Long-term content equity

• Traffic on your own turf

• You control; no surprises

• Analytics

• Monetize opportunity

Create a hub

Widgets

Badges

RSS Feeds

Embed Codes

Link Lists

Teaser ContentSingle Login

Cohesive Branding

Sharing Tools

Cross-Pollination

Integrate nicely

Consistent Messaging• Who are you? Mission & personality...

• Imagery

• Rules of engagement

• Set expectations

• Internal training

• Many voices, one message

Integrate nicely

Listen twice, speak once.

Listen & engage

Free or Cheap Monitoring• Google Alerts

• Twitter search

• Hootsuite or Tweetdeck columns

• Crowdbooster, Buffer, SocialMention, SproutSocial, CustomScoop

• Ask the “big boys” (Radian6 program)

• Join your own community

Listen & engage

Listen & engage

Focus

Create a hub

Integrate nicely

Rinse, repeat

Action Items✓ List your current social

tools

✓ For each, evaluate why you’re using, is it effective

✓What does your hub look like?

✓ Find best tool to bring hub together on your website

✓ Look for integration points

✓ Print picture of all external profiles...are you consistent?

✓ Create a listening dashboard

✓ Daily “gardening” tasks

Presented Nov. 29, 2011for Palmetto Technology Hub

Charleston, SC

Let’s connect!

Rosemary O’NeillPresident, Social Stratahttp://socialstrata.com

Twitter: @rhogroupeeLinkedIn: /rosemaryoneill