Bring the Conversation Home

How to take control of your online presence

...anyone in touch with this emotion?

Let’s take control

•What’s your mission?

•Coordinate the message

•Focus your efforts

A story about bees

The hive mentality

• Focus all social outposts to draw bees back to your hive

• They’ll make honey there

What’s your honey?

•Money?

•Awareness?

•Social good?

•Happy customers?

What the hive does

•SEO & long-term content equity

•Traffic on your own turf

•You control; no surprises

•Analytics

•Monetize opportunity

Choose your tools

•Is my audience there?

•Is it a “shiny object?”

•Do I know how to use it?

•Does it support my goals?

•Can I afford it?

Narrowing Down

•Is the content time-sensitive?

•Consider demographics of your target

•Is it easy for audience to take action?

•Mobile vs non-mobile

•What’s the topic?

Focus your message

•Look at your tone, personality

•Call to action

•Pay attention to the specific social tool

Consistency

•Who are you? Mission & personality...

•Imagery

•Rules of engagement

•Set expectations

•Many voices, one message

Cross-pollination

Widgets

Badges

RSS Feeds Embed Codes Link Lists

Teaser Content Single Login

Cohesive Branding

Social Sharing

Real Example

Homework • List your current social tools

• For each, evaluate why you’re using, is it effective

• What does your hive look like?

• Find best tool to bring it all together on your website

• Look for integration points

You CAN do it!

Let’s connect! Rosemary O’Neill President, Social Strata http://socialstrata.com We make Hoop.la, the ultimate social community Twitter: @rhogroupee LinkedIn: /rosemaryoneill

Images: Jordan Fischer and Fifth World Art via Flickr.com Creative Commons