bringing carsharing to your city

New Developments in Carsharing

Dave BrookTeam Red US

Moving Forward Conference July 19, 2011

Introduction & topics

• Current state of the carsharing industry• New service models

• One way, On-demandOpen end

• Peer-to-peer

• Carsharing parking issues• Bringing carsharing to your city

What is carsharing?

• Alternative to car ownership• Hourly rates• Unattended access• Gas and insurance

included• Distributed parking

• Flavors of carsharing• Neighborhood• Business• Transit-linked• Campus

Benefits of carsharing

• Reduced vehicles – 6 to 20 per carshare vehicle 43% - 93% new members sold or avoided buying a vehicle

• VMT / GHG reduction – 7% - 79%

• User cost savings - $154 - $435 per month

• Increased transit ridership – 13% - 54% members

Where is carsharing?

• Geographic• Higher density• Walkable neighborhoods• Transportation

alternatives available

• Demographic• College educated• Median income• Median age

Current providers

• Zipcar• Completed IPO in April 2011• Extensive network of college & university

services• Shifting to international focus

• Hertz On Demand (formerly Connect)

• NYC and world focus • Offer one-way and EVs

• Enterprise WeCar• Very limited implementation• Primarily college & university

• Independent carshares• Non profit or cooperative

• New comers

Peer to peer carsharing

• Privately-owned vehicles in carsharing fleet

• Vehicle owner gets 50% of revenues

• Separate insurance during carsharing trip• State insurance laws define

P2P in Oregon, California

• Changes economics of running a carshare

• May facilitate carsharing in suburbs & smaller cities

Mobility on demand

• Car2go by Daimler• 300 Smart cars• On-demand – no reservation• Open-end trips – no return time• One-way trips – within zone• Floating parking• 35¢ per minute (or $13/hour)

• Currently offered• Austin, Texas, Vancouver

BC, San Diego (EV, fall 2011), Washington DC (?)

• Ulm & Hamburg, Germany and Amsterdam, Netherlands (EV)

Carsharing parking

• Off street • On street

• Regulation• Location• Signage – logos allowed?• Neighborhood permit

• Towing enforcement issues• Signage – allow company logo?

• Fees• Lost revenue from meters• Free during pilot phase

EVs in carsharing

• Plug-in hybrids already• Many companies starting to offer battery EVs• Opportunity for cities• Access to EVs for city employees (days) & residents (nights)• Organize charging stations

Future mobility

• Networked transportation• Light EVs • Public bicycle systems

Success factors

• Geographic – walkable neighborhoods

• Demographic – high education, fewer kids

• Transportation – parking problems,alternatives available

• Partnerships – marketing, on street parking

Bringing carsharing to your city

• Public - private partnership• Strong champion needed

• Organize stakeholders to package incentives

• Direct financial and in-kind incentives• Marketing• Membership• Parking• Fleet

RFP recommendations

• RFP or MOU?• Describe stakeholder incentives• Including in-kind incentives

• Require annual performance reporting

• Exclusive or multiple operators?

• Revenue-sharing?• Don’t tell the carshare how to

run its business• Invite creativity in the partnership

Questions?

Dave Brook

Team Red US

Portland, Oregon

503-313-1320

www.carsharing.us

[email protected]

http://www.carsharing.us/