the future of mobility & carsharing

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The Future of Mobility & Carsharing Susan Shaheen, Ph.D

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Page 1: The Future of Mobility & Carsharing

The  Future  of  Mobility  &  Carsharing Susan  Shaheen,  Ph.D  

Page 2: The Future of Mobility & Carsharing

©  UC  Berkeley,  2015  

Overview

§ Impacts § Mul>-­‐Modal  Integra>on § Data  Sharing  &  Privacy     § Longer-­‐Term  Trends § Summary

©  UC  Berkeley,  2015  

Page 3: The Future of Mobility & Carsharing

©  UC  Berkeley,  2015  Mar:n  et  al.  2010  

2008  North  American  Carsharing  Survey:  Key  Findings

§  Between  9  to  13  vehicles  removed,  including  postponed  purchase    

§   4  to  6  vehicles/carsharing  vehicle  sold  due  to  carsharing  

§   25%  sell  a  vehicle;  25%  postpone  purchases  

§   27  -­‐  43%  VMT/VKT  reduc:on  per  year,  considering  vehicles  sold  and  purchases  postponed  

§  More  users  increased  overall  public  transit  and  non-­‐motorized  modal  use  (including  bus,  rail,  walking,  and  carpooling)  than  decreased  it  

©  UC  Berkeley,  2015  

Page 4: The Future of Mobility & Carsharing

©  UC  Berkeley,  2015  Mar:n  et  al.  2010  

2008  North  American  Carsharing  Survey:  Key  Findings

§  Reduc:on  of  0.58-­‐0.84  metric  tons  of  GHG  emissions  per  year  for  one  household  (mean  observed  and  full  impact)  

§  34%  -­‐  41%  reduc:on  of  GHG  emissions  per  year  for  one  household.    

§  $154  -­‐  $435  monthly  household  savings  per  U.S.  member  aRer  joining  carsharing    

 

©  UC  Berkeley,  2015  

Page 5: The Future of Mobility & Carsharing

©  UC  Berkeley,  2015  

Mul>-­‐Modal  Integra>on   §  Co-­‐loca>ng  carsharing  with  public  transit   §  Bike  racks §  Joint  fare  cards §  Standardized  mobile  payment  methods

§  Near  field  communica>ons  (NFC) §  Bluetooth  low  energy  (BLE)

§  Smartphone  apps §  Route  planners  and  aggregators  

©  UC  Berkeley,  2015  

Page 6: The Future of Mobility & Carsharing

©  UC  Berkeley,  2015  

Designing  for  Mul>-­‐Modality  

©  UC  Berkeley,  2015  

Source:  Toole  Design  &  Boston  Complete  Streets    

Page 7: The Future of Mobility & Carsharing

©  UC  Berkeley,  2015  

Designing  for  Mul>-­‐Modality  

©  UC  Berkeley,  2015  

Source:  Toole  Design  &  Boston  Complete  Streets    

Page 8: The Future of Mobility & Carsharing

©  UC  Berkeley,  2015  

Integra>on  With  Other  Shared  Modes

§  Bikesharing §  Ridesharing/carpooling §  ShuWles  &  flexible  transit  services §  Public  transporta>on   §  Smart  parking

§  Automated  Vehicles

©  UC  Berkeley,  2015  

Page 9: The Future of Mobility & Carsharing

©  UC  Berkeley,  2015  

Data  Sharing  &  Privacy  

§  Need  for:   §  Data  standards §  Industry-­‐wide  data  sharing §  Consumer  data  protec>on   §  Proprietary  data  protec>on

With  operator  understanding,  the  en2re  industry  wins  when    we  can  measure  aggregate  carsharing  size  and  impacts  to  advance  public  policy

©  UC  Berkeley,  2015  

Page 10: The Future of Mobility & Carsharing

©  UC  Berkeley,  2015  

Common  Ground

§  Challenges  such  as  taxa>on,  insurance,  and  parking  impact  en>re  industry

§  Solu>ons  can  be  achieved  through  increased  collabora>on  and  research  

©  UC  Berkeley,  2015  

Page 11: The Future of Mobility & Carsharing

©  UC  Berkeley,  2015  

Longer-­‐Term  Trends § Worldwide  growth

§ Market  diversifica>on  and  new  service  models

§  Commercial  mainstreaming  (e.g.,  college,  low-­‐income)

§  Blurring  lines  between  hourly  car  rentals  and  carsharing §  Increased  use  of  virtual  storefronts  in  tradi>onal  car  rentals §  Increased  compe>>on  from  emerging  modes  +  rise  of  sharing  economy  

§  Convergence  of  sharing  with  EVs  and  AVs  an>cipated

©  UC  Berkeley,  2015  

Page 12: The Future of Mobility & Carsharing

©  UC  Berkeley,  2015  

Summary § Numerous  documented  carsharing  benefits  § Mul:-­‐modal  integra:on  con:nues  to  develop  (virtual  &  physical)  

§ Need  for  data  sharing  &  privacy      §  Longer-­‐term  trends  unfolding  including:  

§ Mainstreaming  § Diversifica:on  of  carsharing  service  § Blurring  lines  btw.  carsharing  +  car  rental    §  Ecosystem  compe::on  §  EV  +  AV  convergence  with  sharing  

 

©  UC  Berkeley,  2015  

Page 13: The Future of Mobility & Carsharing

©  UC  Berkeley,  2015  

Acknowledgements

§ Mineta  Transporta>on  Ins>tute,  San  Jose  State  University

§ California  Department  of  Transporta>on

§ Adam  Cohen,  Elliot  Mar>n,  Nelson  Chan,  and  MaW  Christensen,  TSRC,  UC  Berkeley

§  Special  thanks  to  the  worldwide  shared  mobility  operators  and  experts  who  make  our  research  possible  including  Timothy  Papandreou  and  Russell  Meddin

 

©  UC  Berkeley,  2015  

www.tsrc.berkeley.edu  

Email:  [email protected]  

Twi_er:  SusanShaheen1