space: shake shack

17
Lien Tran - February 24, 2011

Upload: tranl

Post on 27-May-2015

838 views

Category:

Technology


0 download

TRANSCRIPT

Page 1: Space: Shake Shack

Lien Tran - February 24, 2011

Page 2: Space: Shake Shack

MANOVICHAUGMENTED SPACES“a physical space overlaid with dynamically changing information”

VIDEO SURVEILLANCE“translates a physical space and its dwellers into data”

Page 3: Space: Shake Shack
Page 4: Space: Shake Shack
Page 5: Space: Shake Shack

CONCEPTHow can fans be better informed when making the choice to visit the Shack?

And ultimately…..How can Shake Shack better serve their customers?

Page 6: Space: Shake Shack

SHAKE SHACK // CURRENT TECHNOLOGY

Page 7: Space: Shake Shack

12:06pm

Page 8: Space: Shake Shack

12:06pm51 people in line

Page 9: Space: Shake Shack

Reface [Portrait Sequencer]2007 | Tmema (Golan Levin & Zachary Lieberman)

Double-Taker (Snout)2008 | Golan Levin with Lawrence Hayhurst, Steven Benders and Fannie White

Page 10: Space: Shake Shack

MEET AARONAaron works at a publishing firm in the Flatiron building in Manhattan.

He's craving a Shack Burger, cheese fries, and a black and white shake.

Does he have enough time to wait in line at Shake Shack?

Page 11: Space: Shake Shack

5:37pm

Page 12: Space: Shake Shack
Page 13: Space: Shake Shack
Page 14: Space: Shake Shack

Come on up to the Shack!Order #2954

is ready.

Page 15: Space: Shake Shack
Page 16: Space: Shake Shack

BENEFITS• Taking to the next level the technology already in

place at Shake Shack

• Shake Shack fans can make a more informed decision when choosing to go and eat at Shake Shack

• A more accurate wait-time estimate reduces customer frustrations when they do come and wait in line

• Cameras and notification of number of people in line could be used in many places with typically long waits (Trader Joe’s, Cake Boss bakery, etc.)

Page 17: Space: Shake Shack

CONSIDERATIONS• Camera angle, range, resolution, accuracy

• Balancing added efficiency of order taking to stay within Shake Shack’s target time

• Do customers value a more streamline ordering system more than the personal touch?

• Would Shake Shack be opposed to fans receiving additional analytics on the average wait based on number of people in line?